What users are saying about
126 Ratings
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Score 8 out of 100
7 Ratings
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Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.4

    Bronto Marketing Platform (discontinued)

    74%

    Privy

    Feature Set Not Supported
    N/A
    Bronto Marketing Platform (discontinued) ranks higher in 9/9 features

    WYSIWYG email editor

    7.0
    70%
    50 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.4
    64%
    50 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.4
    64%
    49 Ratings
    N/A
    0 Ratings

    Landing pages

    4.5
    45%
    25 Ratings
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    55 Ratings
    N/A
    0 Ratings

    Mobile optimization

    7.8
    78%
    50 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.4
    94%
    114 Ratings
    N/A
    0 Ratings

    List management

    7.5
    75%
    56 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.4
    84%
    48 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.6

    Bronto Marketing Platform (discontinued)

    76%

    Privy

    Feature Set Not Supported
    N/A
    Bronto Marketing Platform (discontinued) ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    57 Ratings
    N/A
    0 Ratings

    Standard reports

    7.8
    78%
    56 Ratings
    N/A
    0 Ratings

    Custom reports

    7.1
    71%
    43 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Bronto Marketing Platform (discontinued) is rated higher in 1 area: Likelihood to Recommend
    • Privy is rated higher in 2 areas: Likelihood to Renew, Support Rating
    • Bronto Marketing Platform (discontinued) and Privy are tied in 1 area: Usability

    Likelihood to Recommend

    8.1

    Bronto Marketing Platform (discontinued)

    81%
    60 Ratings
    8.0

    Privy

    80%
    3 Ratings

    Likelihood to Renew

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    5 Ratings
    10.0

    Privy

    100%
    1 Rating

    Usability

    9.0

    Bronto Marketing Platform (discontinued)

    90%
    1 Rating
    9.0

    Privy

    90%
    2 Ratings

    Availability

    10.0

    Bronto Marketing Platform (discontinued)

    100%
    2 Ratings

    Privy

    N/A
    0 Ratings

    Performance

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    2 Ratings

    Privy

    N/A
    0 Ratings

    Support Rating

    2.0

    Bronto Marketing Platform (discontinued)

    20%
    4 Ratings
    10.0

    Privy

    100%
    3 Ratings

    Online Training

    8.0

    Bronto Marketing Platform (discontinued)

    80%
    1 Rating

    Privy

    N/A
    0 Ratings

    Implementation Rating

    9.0

    Bronto Marketing Platform (discontinued)

    90%
    2 Ratings

    Privy

    N/A
    0 Ratings

    Configurability

    10.0

    Bronto Marketing Platform (discontinued)

    100%
    1 Rating

    Privy

    N/A
    0 Ratings

    Likelihood to Recommend

    The Bronto Marketing Platform

    If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
    Read full review

    Privy

    Adding Privy to your ecommerce store is a no brainer. You can very quickly increase your on-site email acquisition conversion rate through the Spin To Win wheel and other templates that Privy offers. You can also use it for additional on-site messaging like announcement bars and landing pages
    Read full review

    Pros

    The Bronto Marketing Platform

    • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
    • It's logically organized, which can't be said of all ESP's.
    • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
    Read full review

    Privy

    • Segments website visitors to your site: It can recognize who has been to your website once or many times. It allows you to present an offer to different user groups, present an offer, and then capture their email address.
    • Provides flexible opt-in form options: Embedded opt-in forms, pop-ups. bars at the top of your site. You can redirect to a landing page or a thank you window, create a form that takes up the entire screen, provide an offer at the end, or simply thank users for their information.
    • Easy user experience: Different options for designs, easy drag + drop builder. Easy installation, trackable results.
    • Support their users: Holy cricket. Their support is so helpful. Privy was one of the first software companies that I've encountered that has really gone above and beyond for my team.
    • Measurability: Privy understands that digital marketers want to track - They want to be able to split-test their options, track their results - not only views but conversions and $ conversions. Privy gives its users this ability.
    Read full review

    Cons

    The Bronto Marketing Platform

    • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
    • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
    • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
    Read full review

    Privy

    • It gets some getting used to setting up emails with pictures.
    • Service isn't cheap but you get what you pay for.
    Read full review

    Pricing Details

    Bronto Marketing Platform (discontinued)

    Starting Price

    Editions & Modules

    Bronto Marketing Platform (discontinued) editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Request pricing at info@bronto.com.

      Privy

      Starting Price

      Editions & Modules

      Privy editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        The Bronto Marketing Platform

        Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
        Read full review

        Privy

        • Flexible options: The software allows so many different kinds of opt-in form solutions: Full-page, pop-up, bar at the top of the page, embedded, etc.
        • Easy UX: This software is easy to use for just about anyone on my team. It's easy to implement and work with. Design, form field determination, and integration is all relatively very easy to perform.
        • Great support: We've had in-person calls with their support team, and they've been answer specific questions and offer relevant strategies. They've been willing to get on the phone with me and my clients to help us solve problems.
        • Multiple integrations - No matter what CRM you're using, there's likely a way to integrate Privy forms into it.
        • Easy installation on sites: Just a strip of code.
        • Visible, measurable results: Tracking and data with visits, conversion events, and conversion $ tracked to the forms.
        Read full review

        Usability

        The Bronto Marketing Platform

        Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
        Read full review

        Privy

        Privy is very easy to use and is intuitive to new users. The templates they provide give you a head start on campaign builds and their customer success team is approachable and knowledgable about the product. You do not have to be a tech wizard to get rolling with Privy, but the results will make you feel that way.
        Read full review

        Reliability and Availability

        The Bronto Marketing Platform

        I never experienced any downtime.
        Read full review

        Privy

        No answers on this topic

        Performance

        The Bronto Marketing Platform

        No issues.
        Read full review

        Privy

        No answers on this topic

        Support Rating

        The Bronto Marketing Platform

        They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
        Read full review

        Privy

        The customer support team from Privy is incredible (shout out to Simone). Every person I have worked with has been knowledgable, helpful, polite, and responsive. They have a live chat feature and all CSRs do a great job.
        Read full review

        Online Training

        The Bronto Marketing Platform

        They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
        Read full review

        Privy

        No answers on this topic

        Implementation Rating

        The Bronto Marketing Platform

        Easy to set up.
        Read full review

        Privy

        No answers on this topic

        Alternatives Considered

        The Bronto Marketing Platform

        Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
        Read full review

        Privy

        After having used quite a few email marketing platforms, I can say out of all of them we like Privy the best. Privy's integration with the BigCommerce platform makes it much easier to use than the others we tried in the past and we are happy with the results we have gotten and their excellent customer support which is superior especially to Mailchimp which can only be reached by email.
        Read full review

        Return on Investment

        The Bronto Marketing Platform

        • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
        • A/B split testing lets us try different things. Try this and that.
        • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
        Read full review

        Privy

        • Positive impact for our clients - Our clients can see exactly how many views each opt-in has seen, how it has converted, and how much revenue has been generated from that opt-in and email sequence that it is linked to. (We have used this tool + paid traffic + email to generate more than $15k for some of our clients. And that's just one part of their marketing systems...That's about 150x ROI).
        • Positive impact for us - We only want to recommend and use tools that have proven use cases and conversions. This is true here - and it means that we can reliably recommend and use it as a tool to grow revenue for our clients in combination with paid traffic and email marketing. They also support their partners - that means we're more efficient. Time is money - so that's a win here, too.
        Read full review

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