Bronto Marketing Platform (discontinued) vs. rasa.io

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bronto Marketing Platform (discontinued)
Score 7.9 out of 10
N/A
The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.N/A
rasa.io
Score 9.8 out of 10
N/A
rasa.io uses Artificial Intelligence to automate the creating, curating, and sending process of an email newsletter. The rasa.io AI hand-picks the most relevant articles so no two emails are the same, as that the rasa.io newsletter evolves to send curated content specific to each individual person's interests. With topical insights on what customers are actually interested in gathered from the AI, it can be used to inform an organization’s own content strategy.
$190
per month
Pricing
Bronto Marketing Platform (discontinued)rasa.io
Editions & Modules
No answers on this topic
Plus
$190
per month per user
Pro
$490
per month per user
Offerings
Pricing Offerings
Bronto Marketing Platform (discontinued)rasa.io
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsRequest pricing at info@bronto.com.The prices listed are based on the Annual plans. There is a contact limit dependent on the plan selected, with the option to purchase additional contacts.
More Pricing Information
Community Pulse
Bronto Marketing Platform (discontinued)rasa.io
Top Pros
Top Cons
Features
Bronto Marketing Platform (discontinued)rasa.io
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.4
58 Ratings
7% below category average
rasa.io
9.2
2 Ratings
14% above category average
WYSIWYG email editor7.050 Ratings00 Ratings
Dynamic content6.450 Ratings10.02 Ratings
Ability to test dynamic content6.449 Ratings8.02 Ratings
Landing pages4.525 Ratings00 Ratings
A/B testing9.055 Ratings00 Ratings
Mobile optimization7.850 Ratings00 Ratings
Email deliverability reporting9.458 Ratings9.62 Ratings
List management7.456 Ratings00 Ratings
Triggered drip sequences8.448 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bronto Marketing Platform (discontinued)
7.6
57 Ratings
1% below category average
rasa.io
8.0
1 Ratings
5% above category average
Dashboards7.857 Ratings8.01 Ratings
Standard reports7.856 Ratings00 Ratings
Custom reports7.143 Ratings00 Ratings
Best Alternatives
Bronto Marketing Platform (discontinued)rasa.io
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.6 out of 10
Emma by Marigold
Emma by Marigold
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bronto Marketing Platform (discontinued)rasa.io
Likelihood to Recommend
8.1
(60 ratings)
9.6
(2 ratings)
Likelihood to Renew
8.0
(5 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
2.0
(2 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Bronto Marketing Platform (discontinued)rasa.io
Likelihood to Recommend
The Bronto Marketing Platform
If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
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rasa.io
For a small business wanting a way to send an affordable, weekly e-newsletter, rasa.io can't be beaten.
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Pros
The Bronto Marketing Platform
  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
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rasa.io
  • Automatically curates content for each news letter
  • Scrapes our weekly blog and adds the articles to the weekly newsletter
  • Automatically takes new contacts from our CRM and adds them to the distribution list
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Cons
The Bronto Marketing Platform
  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
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rasa.io
  • Cannot be edited easily from a tablet or mobile device. Desktop is needed
  • You have to be very precise when toggling articles or you'll hyperlink to another page
  • Would like to see more robust integration with Keap - specifically the ability to work with contact tags to add or remove recipients from the distribution list
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Likelihood to Renew
The Bronto Marketing Platform
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
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rasa.io
No answers on this topic
Usability
The Bronto Marketing Platform
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
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rasa.io
No answers on this topic
Reliability and Availability
The Bronto Marketing Platform
I never experienced any downtime.
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rasa.io
No answers on this topic
Performance
The Bronto Marketing Platform
No issues.
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rasa.io
No answers on this topic
Support Rating
The Bronto Marketing Platform
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
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rasa.io
No answers on this topic
Online Training
The Bronto Marketing Platform
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
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rasa.io
No answers on this topic
Implementation Rating
The Bronto Marketing Platform
Easy to set up.
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rasa.io
No answers on this topic
Alternatives Considered
The Bronto Marketing Platform
Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
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rasa.io
No answers on this topic
Return on Investment
The Bronto Marketing Platform
  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
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rasa.io
  • We get comments weekly about how much recipients like the newsletter
  • There's no solid way to accurately calculate ROI but we've noticed an uptick in the number of long-term nurture prospects that have become clients. All receive the rasa newsletter.
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ScreenShots

rasa.io Screenshots

Screenshot of newsletter customization, that can be used to to fit branding using email templates.Screenshot of the interface to boost, select, and send articles to readers.Screenshot of rasa.io analytics.Screenshot of multiple newsletter management.