BrowserStack vs. VWO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BrowserStack
Score 8.3 out of 10
N/A
BrowserStack is a test platform built for developers and QAs to expand test coverage, scale and optimize testing with cross-browser, real device cloud, accessibility, visual testing, test management, and test observability. BrowserStack states it currently powers over a billion tests a year for customers who include Amazon, Paypal, Well Fargo Bank, Nvidia, MongoDB, Pfizer, GE, Discovery, React JS, Apache, JQuery and several others rely on BrowserStack to test their web and mobile apps.
$0
per month Unlimited users and 5000 free screenshots
VWO
Score 8.8 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Pricing
BrowserStackVWO
Editions & Modules
Percy - Free
$0
per month Unlimited users and 5000 free screenshots
App Percy - Free
$0
per month 5000 free screenshots and 100 minutes of infrastructure
Test Observability - Unlimited Free
$0
Accessibility Testing - Free
$0
Test Observability - Observability Pro
$0.01
per month per test execution
Percy - Desktop
$0.02
per month per screenshot
App Percy - Visual Core
$0.02
per month per screenshot
Percy - Desktop & Mobile
$0.02
per month per screenshot
App Percy - Visual Cloud
$0.03
per month per screenshot
Live - Desktop
$29
per month per user
Live - Desktop & Mobile
$39
per month per user
App Live - Individual
$39
per month per user
Automate - Desktop
$129
per month 1 parallel test
Live - Team
$150
per month 5 users
App Live - Team
$150
per month 5 users
Automate - Desktop & Mobile
$199
per month 1 parallel test
App Automate - Device Cloud
$199
per month 1 parallel test
App Live - Team Pro
$199
per month 5 users
Accessibility Testing - Team
$199
per month 5 users
App Automate - Device Cloud Pro
$249
per month 1 parallel test
Automate - Enterprise
Contact sales team
Percy - Enterprise
Contact Sales
App Automate - Enterprise
Contact Sales
App Live - Enterprise
Contact sales team
Live - Enterprise
Contact sales team
App Automate - Device Cloud Pro + Visual Cloud
Contact Sales
App Percy - Enterprise
Contact Sales
Test Observability - Enterprise
Contact Sales
Accessibility Testing - Enterprise
Contact Sales
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
Offerings
Pricing Offerings
BrowserStackVWO
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
BrowserStackVWO
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
BrowserStack
-
Ratings
VWO
7.6
8 Ratings
9% below category average
a/b experiment testing00 Ratings8.21 Ratings
Split URL testing00 Ratings9.11 Ratings
Multivariate testing00 Ratings8.88 Ratings
Multi-page/funnel testing00 Ratings6.41 Ratings
Cross-browser testing00 Ratings8.21 Ratings
Test significance00 Ratings7.31 Ratings
Visual / WYSIWYG editor00 Ratings7.31 Ratings
Advanced code editor00 Ratings9.11 Ratings
Visitor recordings00 Ratings6.41 Ratings
Preview mode00 Ratings6.41 Ratings
Test duration calculator00 Ratings6.41 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
BrowserStack
-
Ratings
VWO
8.2
1 Ratings
6% below category average
Standard visitor segmentation00 Ratings9.11 Ratings
Behavioral visitor segmentation00 Ratings7.31 Ratings
Traffic allocation control00 Ratings9.11 Ratings
Website personalization00 Ratings7.31 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
BrowserStack
-
Ratings
VWO
7.0
1 Ratings
19% below category average
Heatmap tool00 Ratings6.41 Ratings
Click analytics00 Ratings6.41 Ratings
Scroll maps00 Ratings6.41 Ratings
Conversion tracking00 Ratings8.21 Ratings
Goal tracking00 Ratings8.21 Ratings
Test reporting00 Ratings7.31 Ratings
Results segmentation00 Ratings5.51 Ratings
Experiments results dashboard00 Ratings8.21 Ratings
Best Alternatives
BrowserStackVWO
Small Businesses
TestComplete
TestComplete
Score 6.9 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
ReadyAPI
ReadyAPI
Score 7.4 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
ignio AIOps
ignio AIOps
Score 8.1 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrowserStackVWO
Likelihood to Recommend
8.7
(152 ratings)
8.5
(105 ratings)
Likelihood to Renew
7.9
(11 ratings)
8.7
(20 ratings)
Usability
8.9
(17 ratings)
8.2
(2 ratings)
Availability
9.1
(3 ratings)
9.1
(3 ratings)
Performance
7.9
(77 ratings)
8.2
(1 ratings)
Support Rating
7.2
(19 ratings)
9.1
(4 ratings)
In-Person Training
7.3
(1 ratings)
-
(0 ratings)
Online Training
7.7
(2 ratings)
6.4
(1 ratings)
Implementation Rating
9.1
(4 ratings)
9.1
(3 ratings)
Configurability
7.8
(3 ratings)
8.2
(1 ratings)
Contract Terms and Pricing Model
4.2
(2 ratings)
-
(0 ratings)
Ease of integration
8.2
(1 ratings)
3.6
(1 ratings)
Product Scalability
8.4
(3 ratings)
8.2
(1 ratings)
Professional Services
3.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
8.5
(2 ratings)
9.1
(1 ratings)
Vendor pre-sale
8.5
(2 ratings)
8.2
(1 ratings)
User Testimonials
BrowserStackVWO
Likelihood to Recommend
BrowserStack
I didn't have problems working with BrowserStack. The tool is stable, there are a lot of different devices and OS. It's really useful. I only had a problem in the past while working with a company that had geolocation activated on the app. The app only works in the USA, and I was in Brazil. I faced many many issues working on this circumstances. I tried to get in touch with BrowserStack, but I leave the company before get the problem solved. But that one was the only big problem that I've faced while using BrowserStack.
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Wingify Pvt Ltd
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
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Pros
BrowserStack
  • BrowserStack App Automate dashboard gives us video, screenshots and logs of what exactly happened during the test run. This helps us easily analyse failures in our automation test and figure out the root cause for failures.
  • BrowserStack App Live provides us with lot of devices to test on. This is specifically useful in case of high end iPhone devices which are costly for us to procure in house.
  • BrowserStack App Automate provides parallel threads which can be shared across multiple teams. This has helped us scale our mobile test automation effort across the organisation.
  • In house mobile lab might be cost effective initially but when it comes to maintaining it and add new devices as and when it comes in market makes it less cost effective than cloud solution like BrowserStack
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Wingify Pvt Ltd
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
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Cons
BrowserStack
  • Overall performance of usability of the device
  • Overheating conditions could be a useful feature to be included
  • Downloading the app to the Home screen for quick selection would be helpful
  • Screen orientation feature
  • Tablets for additional devices to be tested against
  • Add in a feature to test against wearables
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Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Likelihood to Renew
BrowserStack
This decisions mostly taken by senior management at VP and CEO level, they also need approval from many other teams like dev, design according to the use, and finance due to competitive cost, They do check other product as well, and I am just a single person from QA team, and not a decision maker
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Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Usability
BrowserStack
It integrates directly in internal networks and local development. The point and click interface of choosing your device, pick the browser/version and you have a working emulation of that exact environment. What else could you ask for? I've set our least computer savvy users up with BrowserStack for testing in minutes. It feels like it's just part of your local environemnt.
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Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Reliability and Availability
BrowserStack
Its always available in our organisation. Just a click away from testing on the exact devices we require.
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Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Performance
BrowserStack
The tests are fast considering the fact that they're Appium tests. I've seen tests reliably pass or fail when they're supposed to, with next to zero issues on the BrowserStack side of things. Tests launch only seconds after I kick off them off from my CLI.
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Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Support Rating
BrowserStack
I'm saying a 10 for support for BrowserStack only based on feedback from the development team. I myself have never had to reach out to support for any questions or issues, but others in the company have. From my conversations with them, the support was fantastic and had been a pleasure working with the BrowserStack team.
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Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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In-Person Training
BrowserStack
Yes, it was online training on meet, and trainer looks like skilled and technical strong, he has covered end to end all the features and he has answers all the queries. because of this trainings we are able to implement it by our own in the organization, thank you for support and training.
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Wingify Pvt Ltd
No answers on this topic
Online Training
BrowserStack
It was a quick training from the support of browserstack, it was nice and easy to understand, thanks again for the support given by the team. and regularly I used to receive mails for training from support for any new feature they launch, I was able to spread same training to all my team and dev.
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Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Implementation Rating
BrowserStack
It was new learning for me, till the time I was not aware of such tools are available for manual CBT testing and for automation integration caue I was using some VM for testing, it has increase my knowledge and skill set. It was a fun while implementation and I enjoyed it.
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Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Alternatives Considered
BrowserStack
BrowserStack's library of devices and browsers is way bigger than Chrome DevTools. Additionally, I find that BrowserStack is more accurate than Chrome DevTools in regards to how pages render on the various devices I need to test on. Overall, BrowserStack is far better than Chrome DevTools.
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Wingify Pvt Ltd
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
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Contract Terms and Pricing Model
BrowserStack
Not sure about all this billing details, I am not part of that discussion.
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Wingify Pvt Ltd
No answers on this topic
Scalability
BrowserStack
It provides us with the latest technology in the market, which enable us to make sure that the software we create is accessible on them.
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Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Professional Services
BrowserStack
Not used
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Wingify Pvt Ltd
No answers on this topic
Return on Investment
BrowserStack
  • Saves a lot of money, by providing several devices at our disposal
  • It gives you devices like, mobile phones, tabs and desktops of various Operating Systems
  • Only Challenge is it might consume more time for development, but testing should be fast and easy
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Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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ScreenShots

BrowserStack Screenshots

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VWO Screenshots

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