Salesforce Marketing Cloud Social Studio (retiring) vs. Travis CI

If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer

Incentivized

TravisCI is suited for workflows involving typical software development but unfortunately I think the software needs more improvement to be up to date with current development systems and TravisCI hasn't been improving much in that space in terms of integrations.

Incentivized

• The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
• Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
• Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
• The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
• A keyword can be edited quickly to tailor the needs and the results were quick.

Incentivized

• It is very simple to configure a range of environment versions and settings in a simple YAML file.
• It integrates very well with Github, Bitbucket, or a private Git repo.
• The Travis CI portal beautifully shows you your history and console logs. Everything is presented in a very clear and intuitive interface.

Incentivized

• Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
• Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.

Incentivized

• I think they could have a cheaper personal plan. I'd love to use Travis on personal projects, but I don't want to publish them nor I can pay $69 a month for personal projects that I don't want to be open source.
• There is no interface for configuring repos on Travis CI, you have to do it via a file in the repo. This make configuration very flexible, but also makes it harder for simpler projects and for small tweaks in the configuration.

Incentivized

I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.

• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.

TravisCI hasn't had much changes made to its software and has thus fallen behind compared to many other CI/CD applications out there. I can only give it a 5 because it does what it is supposed to do but lacks product innovation.

Incentivized

The platform is rarely down

No issues with performance.

As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.

After the private equity firm had bought this company the innovation and support has really gone downhill a lot. I am not a fan that they have gutted the software trying to make money from it and put innovation and product development second.

Incentivized

• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.

Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.

Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6

Jenkins is much more complicated to configure and start using. Although, one you have done that, it's extremely powerful and full of features. Maybe many more than Travis CI. As per TeamCity, I would never go back to using it. It's also complicated to configure but it is not worth the trouble. Codeship supports integration with GitHub, GitLab and BitBucket. I've only used it briefly, but it seems to be a nice tool.

Incentivized

• Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
• Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
• If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.

Incentivized

• It's improved my ability to deliver working code, increasing my development velocity.
• It increases confidence that your own work (and those of external contributors) does not have any obvious bugs, provided you have sufficient test coverage.
• It helps to ensure consistent standards across a team (you can integrate process elements like "go lint" and other style checks as part of your build).
• It's zero-cost for public/open source projects, so the only investment is a few minutes setting up a build configuration file (hence the return is very high).
• The .travis.yml file is a great way for onboarding new developers, since it shows how to bootstrap a build environment and run a build "from scratch".

Incentivized