<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
327 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
143 Ratings

Buffer

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
327 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Facebook Business Manager (formerly Pages Manager)

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
143 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

Buffer

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Anonymous | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

Whether you're like me and have different shows you need to promote, or a company with a product to sell, it's almost impossible to market well without being on Facebook. [Facebook Pages Manager] allows you to separate yourself from your business, and creates a place to sell, market or promote whatever it is you're creating. In my case, I have 3 very different podcasts that each have a different audience, so being able to create Pages for all of them - for free - is a vital part of my marketing plan.
Rob Gokee | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Facebook Business Manager (formerly Pages Manager)
7.8
Content planning and scheduling
Buffer
9.0
Facebook Business Manager (formerly Pages Manager)
8.2
Content optimization
Buffer
8.0
Facebook Business Manager (formerly Pages Manager)
7.4
Workflow management
Buffer
8.3
Facebook Business Manager (formerly Pages Manager)
7.1
Audience targeting
Buffer
Facebook Business Manager (formerly Pages Manager)
8.3

Reporting/analytics

Buffer
8.2
Facebook Business Manager (formerly Pages Manager)
7.3
Campaign success analytics
Buffer
8.2
Facebook Business Manager (formerly Pages Manager)
7.9
Real-time tracking
Buffer
Facebook Business Manager (formerly Pages Manager)
7.6
Competitor analysis
Buffer
Facebook Business Manager (formerly Pages Manager)
6.4

Account management

Buffer
8.6
Facebook Business Manager (formerly Pages Manager)
8.6
Role-based user permissions & privileges
Buffer
8.6
Facebook Business Manager (formerly Pages Manager)
8.5
Mobile access
Buffer
8.7
Facebook Business Manager (formerly Pages Manager)
8.7

Listening/monitoring

Buffer
Facebook Business Manager (formerly Pages Manager)
7.3
Boolean keyword searches
Buffer
Facebook Business Manager (formerly Pages Manager)
7.5
Filtering out noise/spam
Buffer
Facebook Business Manager (formerly Pages Manager)
6.4
Sentiment analysis
Buffer
Facebook Business Manager (formerly Pages Manager)
7.4
Broad channel coverage
Buffer
Facebook Business Manager (formerly Pages Manager)
7.9

Engagement

Buffer
Facebook Business Manager (formerly Pages Manager)
7.3
Automated routing and prioritization
Buffer
Facebook Business Manager (formerly Pages Manager)
7.6
Customer interaction histories
Buffer
Facebook Business Manager (formerly Pages Manager)
7.0
Bulk actions
Buffer
Facebook Business Manager (formerly Pages Manager)
7.3

Marketing

Buffer
Facebook Business Manager (formerly Pages Manager)
7.8
Lead generation
Buffer
Facebook Business Manager (formerly Pages Manager)
7.7
Content marketing
Buffer
Facebook Business Manager (formerly Pages Manager)
7.5
Paid media management
Buffer
Facebook Business Manager (formerly Pages Manager)
7.5
Campaigns and promotions
Buffer
Facebook Business Manager (formerly Pages Manager)
8.5

Channel coverage/integration

Buffer
Facebook Business Manager (formerly Pages Manager)
7.9
Twitter
Buffer
Facebook Business Manager (formerly Pages Manager)
7.7
Facebook
Buffer
Facebook Business Manager (formerly Pages Manager)
9.5
LinkedIn
Buffer
Facebook Business Manager (formerly Pages Manager)
6.6
Google+
Buffer
Facebook Business Manager (formerly Pages Manager)
8.7
Instagram
Buffer
Facebook Business Manager (formerly Pages Manager)
8.8
Pinterest
Buffer
Facebook Business Manager (formerly Pages Manager)
7.1
YouTube
Buffer
Facebook Business Manager (formerly Pages Manager)
6.7

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
Kristi Porter | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Venessa Pixton | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.5
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

Facebook Business Manager (formerly Pages Manager) 10.0
Based on 1 answer
We cannot be without the software in our business; it is an indispensable tool for our market and in the future will be the software that will be used and used constantly by everyone .
Polivanio da Silva Camilo | TrustRadius Reviewer

Usability

Buffer

Buffer 8.8
Based on 20 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

Facebook Business Manager (formerly Pages Manager) 7.8
Based on 11 answers
Facebook Pages managers allows you to create, schedule and monitor your social media activities which is a crucial part of our marketing outreach. It gives you the opportunity to gauge what is working for engagement and what is not a good ROI. Today's market requires a robust social media plan as traditional media is not effective as in the past.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.5
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

No score
No answers yet
No answers on this topic

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 9.4
Based on 21 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

Facebook Business Manager (formerly Pages Manager) 6.4
Based on 12 answers
It is next to impossible to get someone from Facebook to assist when things go wrong. Plus the support content probably contains more information than Wikipedia. So again simply because Facebook provides so much functionality and has so many users, I can imagine the struggle and resources required to be able to provide the support needed.
Louis Schietekat | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.3
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

No score
No answers yet
No answers on this topic

Alternatives Considered

Buffer

The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness more than Hootsuite.
Harsh Hingorani ⚡️ | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

I like that I can insert a direct link into a post to my website using Facebook Pages Manager. This feature is lacking in Instagram, e.g., and would be a welcome addition. It would be great to be able to manage the same campaign (and posts) using one platform.
Anonymous | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

Facebook Business Manager (formerly Pages Manager)

  • It has improved our client's coverage. Their clients tend to contact them via Facebook and the chatbot has improved this process
  • We have lost a lot of time trying to get support from them
  • We have not been able to integrate Instagram to the client website again after the latest permission updates and we do not know why. They reject the petition but give no feedback at all
Anonymous | TrustRadius Reviewer

Screenshots

Facebook Business Manager (formerly Pages Manager)

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Facebook Business Manager (formerly Pages Manager)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Facebook Business Manager (formerly Pages Manager) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.7
Facebook Business Manager (formerly Pages Manager)
7.9

Likelihood to Renew

Buffer
7.5
Facebook Business Manager (formerly Pages Manager)
10.0

Usability

Buffer
8.8
Facebook Business Manager (formerly Pages Manager)
7.8

Reliability and Availability

Buffer
8.5
Facebook Business Manager (formerly Pages Manager)

Performance

Buffer
8.0
Facebook Business Manager (formerly Pages Manager)

Support Rating

Buffer
9.4
Facebook Business Manager (formerly Pages Manager)
6.4

Implementation Rating

Buffer
8.3
Facebook Business Manager (formerly Pages Manager)

Scalability

Buffer
8.6
Facebook Business Manager (formerly Pages Manager)

Add comparison