What users are saying about
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Top Rated
322 Ratings
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Top Rated
684 Ratings
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398 Ratings

Buffer

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Top Rated
322 Ratings
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Score 8.2 out of 100

Hootsuite

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Top Rated
684 Ratings
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Score 7.8 out of 100

Sprout Social

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398 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Buffer

It’s best for the ad agencies & even the brands who are marketing their product online. Whatever the social media post is & whatever the channel is, this tool will manage your content like a champion, saving a lot of time & effort, even helps you avoid the chance of missing a post.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite is well suited for those managing a single social media account or dozens. It can be used by small businesses all the way up to large scale marketing agencies. The ability to post to multiple channels at once is so incredibly helpful and a huge time saver. Give it a try, you will be glad you did.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Hootsuite
8.3
Sprout Social
9.0
Content planning and scheduling
Buffer
9.0
Hootsuite
9.2
Sprout Social
9.3
Content optimization
Buffer
8.1
Hootsuite
7.9
Sprout Social
8.9
Workflow management
Buffer
8.2
Hootsuite
8.5
Sprout Social
9.1
Audience targeting
Buffer
Hootsuite
7.8
Sprout Social
8.9

Reporting/analytics

Buffer
8.1
Hootsuite
7.4
Sprout Social
8.9
Campaign success analytics
Buffer
8.1
Hootsuite
7.5
Sprout Social
8.8
Real-time tracking
Buffer
Hootsuite
7.5
Sprout Social
9.2
Competitor analysis
Buffer
Hootsuite
7.3
Sprout Social
8.7

Account management

Buffer
8.6
Hootsuite
8.3
Sprout Social
8.9
Role-based user permissions & privileges
Buffer
8.7
Hootsuite
8.6
Sprout Social
9.1
Mobile access
Buffer
8.6
Hootsuite
8.0
Sprout Social
8.8

Listening/monitoring

Buffer
Hootsuite
7.5
Sprout Social
8.7
Boolean keyword searches
Buffer
Hootsuite
7.5
Sprout Social
8.7
Filtering out noise/spam
Buffer
Hootsuite
7.0
Sprout Social
8.5
Sentiment analysis
Buffer
Hootsuite
6.9
Sprout Social
8.6
Broad channel coverage
Buffer
Hootsuite
8.5
Sprout Social
8.8

Engagement

Buffer
Hootsuite
8.2
Sprout Social
8.7
Automated routing and prioritization
Buffer
Hootsuite
7.9
Sprout Social
8.7
Customer interaction histories
Buffer
Hootsuite
8.1
Sprout Social
9.1
Bulk actions
Buffer
Hootsuite
8.5
Sprout Social
8.2

Marketing

Buffer
Hootsuite
7.0
Sprout Social
7.7
Lead generation
Buffer
Hootsuite
7.2
Sprout Social
8.5
Content marketing
Buffer
Hootsuite
7.4
Sprout Social
8.8
Paid media management
Buffer
Hootsuite
6.6
Sprout Social
6.2
Campaigns and promotions
Buffer
Hootsuite
6.9
Sprout Social
7.2

Channel coverage/integration

Buffer
Hootsuite
8.6
Sprout Social
8.9
Twitter
Buffer
Hootsuite
9.4
Sprout Social
9.3
Facebook
Buffer
Hootsuite
9.2
Sprout Social
9.4
LinkedIn
Buffer
Hootsuite
8.9
Sprout Social
8.6
Google+
Buffer
Hootsuite
8.8
Sprout Social
9.4
Instagram
Buffer
Hootsuite
7.9
Sprout Social
8.6
Pinterest
Buffer
Hootsuite
8.3
Sprout Social
9.1
YouTube
Buffer
Hootsuite
7.6
Sprout Social
8.0

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Hootsuite

  • The great thing about it is that it allows us in making schedules for social media posts belonging to different pages.
  • I strongly appreciate its analytics and tracking the most which help us a lot in facilitating our business in many ways. It let us organize our whole social media. It has made our marketing staff contented.
  • This is the most helpful tool in tracking matrices, followers, posts, and weekly activities as well.
  • This superb tool helps us in keeping the whole social media at a single location.
Jennifer Osborne | TrustRadius Reviewer

Sprout Social

  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
Sasha Brito | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Hootsuite

  • I personally don't like the way Hootsuite displays multiple social channels on the interface. It's very utilitarian and it does have a modern look, but there's just something about the multiple column look that really bugs me. It feels a bit dated and cluttered.
  • I've used both the free and the pro versions before. Pro is somewhat overpriced for the value that it provides and the free version limits you to too few social profiles which puts you in a position to either overpay or go to another option like Buffer which is cheaper but isn't as reliable. I'd say somewhere around $12-15/mo. would make the single-user Pro tier more palatable.
Garrett Genest | TrustRadius Reviewer

Sprout Social

  • The main drawback of Sprout Social that I have been facing for some time that they are frequently updating their software to provide the best possible services for their users.
  • Even though the dashboard is well designed, it is very difficult to navigate the right tool and the tab to open the relevant program in the platform, which is very much time taking and makes me less productive at work.
Dayanna Anderson | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.1
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Hootsuite

Hootsuite 8.4
Based on 74 answers
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
Laura Pence | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Buffer

Buffer 8.6
Based on 23 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

Hootsuite

Hootsuite 9.1
Based on 27 answers
The layout of horizontal columns for each stream or search is a very cumbersome way to display information. There isn't an easy way to sort, filter, or otherwise re-organize the streams to limit the current view to relevancy. This is one of the primary reasons why we plan to move to another platform.
Matthew Hardesty | TrustRadius Reviewer

Sprout Social

Sprout Social 9.3
Based on 35 answers
Sprout Social is extremely user-friendly. The publishing feature is easy to use, and provides previews of what your content will look like once posted. I also love the calendar view where you can view all posts you have scheduled for the month. The collaborative nature of the platform makes working directly in Sprout Social with clients a breeze, and we are seeing our content get approved much faster.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Buffer

Buffer 8.4
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 36 answers
Any outages are communicated in advance and have not been a problem. We let our clients know based on communications from HootSuite.Since we operate 24/7 with multiple shifts, planned outages can interfere with our operations, but we can always work around it.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 16 answers
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
Anonymous | TrustRadius Reviewer

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 32 answers
Hootsuite makes passing on articles from the web very easy- when it works! I have had a number of gliches with Chrome where it does not open properly and the solution (after some toing and froing with support) was to uninstall and reinstall. The support staff are always very helpful (which is great!) but the gliches..... well, they suck when you are already busy!
Michael Royal | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 14 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad | TrustRadius Reviewer

Support Rating

Buffer

Buffer 9.1
Based on 25 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Hootsuite

Hootsuite 7.8
Based on 63 answers
Their customer support has been very helpful during the few times I have contacted them. They seem to be knowledgeable and friendly. As users, you can reach them via email, live chat, tickets, and tweeter. They have a help center within the app that provides users with step-by-step guides and a resource library.
Mahmoud Farag | TrustRadius Reviewer

Sprout Social

Sprout Social 9.6
Based on 43 answers
Sprout Social's customer support is extremely prompt and always helpful. Not only do they provide quick and useful service, but the representatives follow up multiple times to ensure that the issue is fully address and/or completely resolved. The overall experience is exemplary; very few other companies provide comparable service.
Diana R. Krueger | TrustRadius Reviewer

In-Person Training

Buffer

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Online Training

Buffer

No score
No answers yet
No answers on this topic

Hootsuite

Hootsuite 10.0
Based on 8 answers
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.6
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Hootsuite

Hootsuite 10.0
Based on 65 answers
One person of the organization must take the time to understand the product throughly. Next that person should work with the Hootsuite team to maximize the architecture of your platform and mitigate any problems that may crop up. Also, if a team members voices a concern or is having a problem roll your sleeves up and help them if not it can kill support for the product and end any chances of a renewal. Lastly, set aside enough time to allow for training and refresher training. Solve all problems ambiguity can not be permitted
Edgar Carpenter IV | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 20 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Buffer

Buffer has well-organized analytics and provides information on every content that we post. Most appropriate for companies that have well-established social media profiles and that value the performance of their posts. The free version is versatile for small businesses while large businesses running multiple social media accounts should go for higher plans.
Ryan Blaise | TrustRadius Reviewer

Hootsuite

Sprout Social has a better UI than Hootsuite. It uses a single feed approach compared to the multi-column layout that allows you to check and uncheck filters based on what you'd like to see at a given moment. Overall, Hootsuite was a better choice for our team given the stronger analytics reporting that it provided. Being in a data-driven business, this was particularly important to us to be able to provide performance metrics to leadership. Both tools are fairly similar, so it really is a toss-up in terms of which you should choose.
Anonymous | TrustRadius Reviewer

Sprout Social

I used Sprinklr when I was with a previous employer. While the tool is extremely robust in its community management, publishing, reporting and social listening capabilities, the price tag is cumbersome for smaller businesses and agencies. Sprout offers similar capabilities at a reasonable price. If you do need heavy automation, highly customizable reporting and cost is no barrier, Sprinklr still may be worth exploring, but Sprout should be able to deliver. I've also used Spredfast, which is now Khors, a few years ago and I was not impressed with the tool at all. It lagged in automation, the tool frequently glitched, its slow speed made work extremely difficult and they were misleading when it came to current capabilities vs future capabilities. They may have improved since then, but I would recommend Sprout hands down. Also, Spredfast had a slightly lower price tag than Sprinklr, but the cost savings was not significant. Sprout would come in below what they are probably still requesting today.
Talissa (Beall) Navarro | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Hootsuite

No score
No answers yet
We haven't needed to scale it all.
Anonymous | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • Our supporters are very responsive to posts about things happening "right this second" and Buffer makes those posts quick and easy to share, even from my phone.
  • The scheduling functionality lets me focus more on my event and less on remembering to post about it.
  • Buffer makes it easy to recycle high performing content, which helps with engagement and lets me spend my time on other things.
Michelle Green Arnson | TrustRadius Reviewer

Hootsuite

  • Honestly, Hootsuite has been pretty close to a wash for us. The frequency with which we've had to wrestle with our Facebook Business connection has caused us to repeatedly put Hootsuite on the shelf and opt for manual posting to both FB and Instagram.
  • During the times it functioned properly, Hootsuite probably saved us around an hour of work per day, if you factor in both time required to post to various platforms and potential time spent ensuring/editing consistency between posts.
Brock Ross | TrustRadius Reviewer

Sprout Social

  • We are a non-profit and we don't run ads or anything like that. The primary benefit so far has been an increase in the efficiency of scheduling and a better awareness of our social impact. We're in a heavy ramp-up phase this quarter though in our use of Sprout and should begin to measure more tangible ROI objectives.
Peter Slayton | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Hootsuite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Hootsuite Editions & Modules

Edition
Professional$49.001
Team$129.002
Business$599.003
EnterpriseContact for Pricing
  1. per month (1 user / 10 social profiles)
  2. per month (3 users / 20 social profiles)
  3. per month (5, up to 10 users / 35 social profiles)
Additional Pricing Details
For feature comparison across our different plans, please visit: https://www.hootsuite.com/plans

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social Editions & Modules

Edition
Free TrialFree1
Standard$992
Professional$1492
Advanced$2492
  1. for 30 days
  2. per user/per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.6
Hootsuite
8.5
Sprout Social
9.0

Likelihood to Renew

Buffer
7.1
Hootsuite
8.4
Sprout Social
6.2

Usability

Buffer
8.6
Hootsuite
9.1
Sprout Social
9.3

Reliability and Availability

Buffer
8.4
Hootsuite
10.0
Sprout Social
7.7

Performance

Buffer
8.0
Hootsuite
10.0
Sprout Social
8.0

Support Rating

Buffer
9.1
Hootsuite
7.8
Sprout Social
9.6

In-Person Training

Buffer
Hootsuite
6.0
Sprout Social

Online Training

Buffer
Hootsuite
10.0
Sprout Social
7.3

Implementation Rating

Buffer
8.6
Hootsuite
10.0
Sprout Social
8.9

Scalability

Buffer
8.6
Hootsuite
Sprout Social