What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
326 Ratings
5 Ratings

Buffer

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
326 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Buffer

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Anonymous | TrustRadius Reviewer

Smartly.io

It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
Smartly.io
Content planning and scheduling
Buffer
9.0
Smartly.io
Content optimization
Buffer
8.0
Smartly.io
Workflow management
Buffer
8.3
Smartly.io

Reporting/analytics

Buffer
8.1
Smartly.io
Campaign success analytics
Buffer
8.1
Smartly.io

Account management

Buffer
8.6
Smartly.io
Role-based user permissions & privileges
Buffer
8.5
Smartly.io
Mobile access
Buffer
8.7
Smartly.io

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

Smartly.io

  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
Anonymous | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

Smartly.io

  • Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.5
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Usability

Buffer

Buffer 8.8
Based on 20 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Reliability and Availability

Buffer

Buffer 8.5
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 9.4
Based on 21 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

Smartly.io

Smartly.io 10.0
Based on 1 answer
  • If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
  • They are all the time super polite and very friendly.
  • Replies in under 5 minutes.
  • Customer support can jump into your account and make quick fixes if you allow them to.
Anonymous | TrustRadius Reviewer

Implementation Rating

Buffer

Buffer 8.3
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Alternatives Considered

Buffer

The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness more than Hootsuite.
Harsh Hingorani ⚡️ | TrustRadius Reviewer

Smartly.io

No answers on this topic

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

Smartly.io

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

Smartly.io

  • Allowed us the ability to A/B test organic content
  • Workflow efficiencies
  • Content insights
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

Smartly.io

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smartly.io Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.7
Smartly.io
9.0

Likelihood to Renew

Buffer
7.5
Smartly.io

Usability

Buffer
8.8
Smartly.io

Reliability and Availability

Buffer
8.5
Smartly.io

Performance

Buffer
8.0
Smartly.io

Support Rating

Buffer
9.4
Smartly.io
10.0

Implementation Rating

Buffer
8.3
Smartly.io

Scalability

Buffer
8.6
Smartly.io

Add comparison