What users are saying about
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Top Rated
326 Ratings
6 Ratings

Buffer

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Top Rated
326 Ratings
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Score 8.1 out of 100
6 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

Buffer

It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
Anonymous | TrustRadius Reviewer

SocialFlow

For brands that are diving into their own content marketing and thought leadership, and building up "owned" media platforms, SocialFlow is a great tool to build audience, manage distribution and give insight. They also just launched a LinkedIn capability which lets you increase engagement with a business audience and even target the LinkedIn audience by title, function, geography, etc
Jeanne Meyer | TrustRadius Reviewer

Feature Rating Comparison

Publishing

Buffer
8.4
SocialFlow
8.0
Content planning and scheduling
Buffer
9.0
SocialFlow
10.0
Content optimization
Buffer
8.0
SocialFlow
6.0
Workflow management
Buffer
8.3
SocialFlow
6.0
Audience targeting
Buffer
SocialFlow
10.0

Reporting/analytics

Buffer
8.1
SocialFlow
6.0
Campaign success analytics
Buffer
8.1
SocialFlow
6.0
Real-time tracking
Buffer
SocialFlow
6.0

Account management

Buffer
8.6
SocialFlow
5.5
Role-based user permissions & privileges
Buffer
8.5
SocialFlow
8.0
Mobile access
Buffer
8.7
SocialFlow
3.0

Engagement

Buffer
SocialFlow
5.0
Bulk actions
Buffer
SocialFlow
5.0

Marketing

Buffer
SocialFlow
4.0
Lead generation
Buffer
SocialFlow
3.0
Content marketing
Buffer
SocialFlow
6.0
Paid media management
Buffer
SocialFlow
2.0
Campaigns and promotions
Buffer
SocialFlow
5.0

Channel coverage/integration

Buffer
SocialFlow
7.8
Twitter
Buffer
SocialFlow
10.0
Facebook
Buffer
SocialFlow
10.0
LinkedIn
Buffer
SocialFlow
1.0
Instagram
Buffer
SocialFlow
10.0

Pros

Buffer

  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Luz Ellis | TrustRadius Reviewer

SocialFlow

  • Easily accessible analytics
  • Web-based platforms ease access/setup
Richard Chen | TrustRadius Reviewer

Cons

Buffer

  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
Whitney Knight | TrustRadius Reviewer

SocialFlow

  • Clunky.
  • Difficult to navigate.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Buffer

Buffer 7.5
Based on 14 answers
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
Frankie Heath | TrustRadius Reviewer

SocialFlow

SocialFlow 9.0
Based on 2 answers
Big bang for buck. My clients like the results and the insights.
Jeanne Meyer | TrustRadius Reviewer

Usability

Buffer

Buffer 8.8
Based on 20 answers
Easy enough to use even my boss got it right away. It helps to off-set the workload to less active times, and we can preschedule way in advance, which also helps to keep the team on track as we know what we have planned and want to reach our milestones before posts go online.
Ann Korb | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Reliability and Availability

Buffer

Buffer 8.5
Based on 3 answers
Buffer is always on hand and very reliable, their software suite rarely has outages
Len Gordon | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Performance

Buffer

Buffer 8.0
Based on 3 answers
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
Frankie Heath | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Support Rating

Buffer

Buffer 9.4
Based on 21 answers
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Anonymous | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Implementation Rating

Buffer

Buffer 8.3
Based on 2 answers
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
Frankie Heath | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Alternatives Considered

Buffer

The reason for selecting Buffer was mainly due to good UI and easy to use functionality. Hootsuite was not that user friendly and a bit complicated. Buffer is more straight forward and easy to use when you compare it with Hootsuite. Also, I like Buffer's mobile friendliness more than Hootsuite.
Harsh Hingorani ⚡️ | TrustRadius Reviewer

SocialFlow

Buddy Media neither communicated as clearly nor offered answers with the clarity SocialFlow did
Richard Chen | TrustRadius Reviewer

Scalability

Buffer

Buffer 8.6
Based on 2 answers
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Len Gordon | TrustRadius Reviewer

SocialFlow

No score
No answers yet
No answers on this topic

Return on Investment

Buffer

  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Joseph Kahn | TrustRadius Reviewer

SocialFlow

  • Allowed multiple team members to post.
  • Allowed for greater post quantity.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Buffer

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Buffer Editions & Modules

Edition
Publish Pro$151
Publish Premium$651
Publish Business$991
Analyze Pro$351
Analyze Premium$501
  1. per month
Additional Pricing Details
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at onboarding@buffer.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.

SocialFlow

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

SocialFlow Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Buffer
8.7
SocialFlow
9.0

Likelihood to Renew

Buffer
7.5
SocialFlow
9.0

Usability

Buffer
8.8
SocialFlow

Reliability and Availability

Buffer
8.5
SocialFlow

Performance

Buffer
8.0
SocialFlow

Support Rating

Buffer
9.4
SocialFlow

Implementation Rating

Buffer
8.3
SocialFlow

Scalability

Buffer
8.6
SocialFlow

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