Constellation HomeBuilder Systems headquartered in Markham offers BuildTopia, an integrated residential construction managment platform providing scheduling & estimating, sales management and CRM, accounting, and BI.
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FollowUp CRM
Score 9.5 out of 10
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FollowUp Power CRM for Construction is a CRM system for the construction industry. Features include lead tracking, sales pipeline analysis, closing ratios, quota management, project management, and dashboards. It can integrate with other marketing and accounting products.
BuildTopia is ideal for bringing all components of the sales and construction process together for any homebuilder. If you're looking for a platform that also incorporates a robust CRM component, which is key for strong sales efforts, you'll likely need to utilize another platform in conjunction with BT for the best results
One of the best things about FollowUp Power is that we can mark things for follow-up several months down the line, which we frequently have a need for since many of our clients are seasonal. For example, we'll get started working with them while they're here in Florida for the winter, then they'll head back north in the spring and not want to hear from us again until they return in the fall. With FollowUp Power, we can then mark them for follow up in the future rather than to have to somehow remember to contact them in the future.
BuildTopia excels at contract management. Every part of the contract process is able to be managed electronically from initial signing to closing, and can even handle more special cases like contingencies.
BuildTopia manages all of our construction efforts well. All of our floorplans are pre-build in the system, so all we have to do is go in an build out the construction schedule from a pre-made template, and make any alterations from there.
The selections process is always a headache, but BuildTopia makes it pretty painless. Everything is loaded right in to the system while making selections with the client, and more detailed things, like non-standard options, are easy to load in and process.
We love the dashboard feature. This is where we spend the majority of our time. The dashboard helps us avoid missing bid dates and deadlines.
The system is very intuitive and a new user will be up to speed within one hour after they start using the system. There is only one place to enter all data. This allows for ease of use and minimizes data entry mistakes.
Every task is date stamped to insure proper work flow and holds the team accountable to each other.
Requests for platform enhancements, while easy to submit and get approved, are slow to be turned around...often a year or more passes before they're implemented.
BuiltTopia, while good for sales and construction, is missing one large thing...a CRM component. The system allows you to manage clients and prospects, but options for email marketing and other CRM-related efforts are lacking.
It really needs to have the capability of listing numerous phone #s with a note beside each one ("his cell#", "her work#", "do not call before 9a.m.", etc.).
It really needs to have the capability of listing numerous e-mail addresses ("hers", "his", "her email address at work", etc.).
It would be nice to have a separate general information box where we could put comments in that would show every time we bring up the account (such as "her nickname is Bobbi", "their dogs name is Fido, "their son is currently stationed in France", "husband is going through chemotherapy", etc.), which would help us to remember personal details that are important to our clients.
My company had already implemented FollowUp Power CRM for Construction before I arrived. I have used other CRM programs in the past, and FollowUp Power is much more user friendly, and I have already seen a direct increase in my lead to customer conversion ratio as well as increased sales
Overall, our company has saved money by being able to shut down all the various platforms we were using for different departments and transition to just BuildTopia.
Company efforts are more efficient, with all pertinent information being in one place and able to be viewed by everyone as needed.
Efforts of the sales team are better able to be managed and reviewed from afar whereas we only had physical paper trails before.
I have seen a lot better tracking on my jobs when it comes to scheduling and staying on top of my jobs.
The dashboard is part of my daily routine it tells me exactly what I need to follow up on weather it is calling the customer or checking on the customer.
Payments or what the current status of the job is.
