Braze is a customer engagement platform that enables relevant and memorable experiences between consumers and the brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
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Bullhorn ATS & CRM
Score 6.5 out of 10
Small Businesses (1-50 employees)
Bullhorn Recruitment CRM is a SaaS based solution that offers a suite of features typical of applicant tracking systems: a mobile app, batch or mass communication with potential candidates via multiple channels, instantaneous posting to multiple job boards, resume parsing, and data and document uploading.
Braze is likely at its best for companies that engage with customers on both an app-level and web-level. It gets even better if you have the opportunity to leverage some of the additional channels Braze unlocks such as in-app messages and content cards. If you're only using Braze to send SMS and Email and the occasional push, you're likely better off finding a cheaper platform. Braze organizes its analytics in a very odd way in my experience, so I'd also recommend pairing Braze with a secondary reporting tool of your choosing.
Bullhorn served as a very reliable and thorough tracking system for contacts, discovering prospects, and maintaining track of all relevant data. There are many customization options, strong search results, and sensible workflows. Excellent reporting tool. When we needed to find new resumes but all we could find were talents who had previously been discovered, it was less appropriate. Job Boards outperformed Bull Horn in terms of speed and quality.
It provides the contact details of a candidate relevant to the job. All details are with a user-friendly interface that anyone can use the application.
The specific details given by Bullhorn ATS & CRM are unbelievable. One place and you can make a decision about hiring or not hiring.
The messaging automation feature again helps to save our time.
Reporting: out of the box reporting is not very detailed or easy to navigate. In order to get better detailed and specific reports, you either need their Canvas product or pay for a 3rd party vendor.
Customization: will get better with NOVO Experience update, but many users still don't have it. Right now many fields and order are not customizable
Many features Bullhorn can do are not apparent to the user, often times you have to call in the figure things out.
We have about 2 years left on our current contract; It would take a major change in the ATS marketplace for us to strongly consider opting out of renewal given the time and effort we have dedicated to building our our Bullhorn system. I will take the time to revisit with some of the competition down the road, but Bullhorn acquired our runner up, MaxHire, about a year back and continues to offer a solid product suite for our current and future needs.
Braze's usability is one of the main things that makes it stand out from its competitors. The UX and UI are excellent, and it ensures it is not overcomplicated where it doesn't need to be. The online documentation is also handy to help support teams in your business.
It isn't the best ATS out there. It lacks on both the recruitment and sales side. There is no way to differentiate between prospects, candidates, and clients. There isn't a way to merge accounts and names, so there are many duplicates. Too may paid add ons. I had a much longer review written up and the page just deleted it, but I wouldn't recommend Bullhorn first or even third. It feels like it hasn't been fully realized yet. There are certainly some good things about the product, but more areas where they can improve.
Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email
It's been a nightmare experience. The initial sales team were brilliant, and the customer service is great from the tech team - they get in touch with you quickly. However; I was often finding workarounds myself, or being advised workarounds instead of having issues resolved (example - The DPA/Non DPA issue - an Excel spreadsheet can do this, yet a CRM cannot?). I was debited on the incorrect date & then when I requested they refund until the due date, I was re-debited again on the correct date. The communication was poor - their billing team are based in the US and there was no acknowledgement of the mistake. My initial consultant chased them down for me, and advised me of their error. Lucky. The product was oversold. For example; I was advised their 'merge docs' feature would allow me to pull data directly from the 'Overview,' 'Work Histories' which later proved to be false. Finally, when I requested to end my contract & transfer my data (I advised a specific date I needed it, when my CRM would be ready) they advised it would take 15 business days & I was to put no further data in my system during that 15 days, and then gave me my data after 3. I now have no CRM for 4 weeks
Compared to Salesforce Commerce Cloud, Braze is much more user friendly, flexible and provides for easier segmentation and personalization. The reporting in Braze is also much easier to use. Compared to Marketo, Braze has a better UI and UX, and an easier learning curve for new users. The set up and maintenance of customer journeys is much easier. The only thing I miss from Marketo is the ability to view the customer log, which allows you to see the automation that happens against each user profile, allowing for easier troubleshooting.
Breathe is a great tool for smaller internal recruitment teams and I have previously used an in-house built system similar however Bullhorn is something you can use across larger businesses and growing SME's it works well for international businesses as everything is updated in real-time. The support function is excellent and the training tools for new starters are super helpful for our L&D team. Your account manager is also great for assisting in personalising sections to make them more business specific.
Positive: A growth hacking experiment was proven successful in nudging users who abandoned their cart after checking out with a product/service and leaving their chart or 24 hours.
Positive: A growth hacking experiment was proven successful in nudging users whose credit card failed when trying to upgrade to a paid account.
Negative: With the plethora of teams (disciplines / business units / markets) with access to braze, it's easy to accidentally over-nurture users.
Bullhorn has helped with the standardization of data which allows us to track our high, low and in between individuals. It allows for corporate bench marks to be tracked. It also allows for a closer look at all of the data points to make decisions versus making decisions based on perceptions. The data has definitely helped us make better business decisions because of the reporting capabilities.
Bullhorn has some great marketplace partners and additional products like VMS Access that help with your VMS clients. This is a real time saver.
