Burrelles MYNEWSDASH vs. CyberAlert

As a basic media monitoring service, BurrellesLuce offers a great value. If you need fancier reporting, more in-depth monitoring, etc., there are other services - but they charge a lot more.

Incentivized

This is a great tool for larger size companies that will have a lot of media tracking they need to do. It appeals to stakeholders involved in PR, data analytics, and helps decision makers know what will have the most impact and where their marketing dollars should go!

Incentivized

• It's a competitively priced service for media monitoring.
• It offers quick overviews and we get monthly and yearly reports on placement values.
• It's easy to use.

Incentivized

• Gave us a concise report daily of our media clips (media tracking)
• Gave us analytical information about how much reach those clips had (how much influence they had)
• Helped us evaluate better ways to get and use earned and paid media

Incentivized

• Occasionally placements are missed and other times we get clips that are not for us. These mistakes have been taken care of fast and seamlessly.

Incentivized

• Personally I didn't see any. Though I know my boss had a few calls with their team to get the daily reports formatted and presented just the way she wanted them. The team took a few tries to get into the swing of what she was asking for, but they were more than willing to put in the time and effort to customize the reports for her.

Incentivized

We use Cision for media databases mostly. In the past we've used a variety of clipping services. For social media we use Hootsuite, mention, viraltag, etc.

Incentivized

I think it's a bit more developed and professional looking. It's best for bigger companies.

Incentivized

• It's a great tool to use for monitoring and reporting on clips generated and their value
• Clients can easily see media value generated each month
• The generated value might not be 100% "true" but offers a great measuring tool

Incentivized

• I wasn't at the top of these discussions but, I did help make monthly reports that went directly to the CFO and CEO that used these analytics to show how our corporate communications office was doing and all the work we had done for the past month. This is a way to cover yourself and show that we had done a lot of work and good work at that.

Incentivized