Business Wire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Business Wire
Score 9.2 out of 10
N/A
Business Wire's public relations press release distribution platform includes the company's NewsTrak audience analytics and media monitoring reports.N/A
Pricing
Business Wire
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Business Wire
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details—
More Pricing Information
Community Pulse
Business Wire
Considered Both Products
Business Wire
Chose Business Wire
Cision PRWeb was not good at targeting the major business community and was not fitted well into our demands. The price of Cision was high and very unjustifiable as there were not enough features in it and was not efficient in its working as well. But on the contrary, if I look …
Chose Business Wire
For the services we generally seek when we engage Business Wire, it's effectively interchangeable with PR Newswire. It becomes a matter of preference. The other news distribution platforms generally don't return as much value in terms of visibility, be it through SEO or …
Chose Business Wire
I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab. PR Newswire doesn't quite offer the same resources. Overall, I prefer …
Chose Business Wire
I prefer Business Wire to PR Newswire because it is easier to navigate and browse by my selected industries. I do not feel the same way about PR Newswire, though I use both to ensure I am gathering as much information as possible in case one site missed news that the other may …
Chose Business Wire
I prefer PR Newswire over Business Wire. I’ve gotten more attentive customer service, better pricing and increased presence with my target media outlets.
Chose Business Wire
In the past, we've used PR Newswire and I think you get WAY better coverage with Business Wire. We've been using Business Wire for years and have seen great results with the product. In addition to great coverage, our account people have been very accommodating and friendly, …
Top Pros
Top Cons
Best Alternatives
Business Wire
Small Businesses
Cision Communications Cloud
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Score 7.6 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Enterprises
Cision Communications Cloud
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Score 7.6 out of 10
All AlternativesView all alternatives
User Ratings
Business Wire
Likelihood to Recommend
8.6
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
Usability
7.3
(1 ratings)
Support Rating
9.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
User Testimonials
Business Wire
Likelihood to Recommend
Business Wire
We are highly satisfied with this tool and according to me, it is favorable in all aspects for the people that want to strengthen their links with the Publics either internal or external. It has the capability to manage relations and disseminates information to the business community. But it is not suitable when it comes to reports and its customer service.
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Pros
Business Wire
  • Proofing - Business Wire proofs every single release with great precision, and calls you to let you know if they think anything looks like it might be a typo. They are extremely thorough and also check with you about the way you want images or video laid out with the release so that the final presentation is perfect.
  • Customer Service - Business Wire has some of the best customer service I've ever experienced. They are available 24 hours a day, and always have someone manning the phones to answer your questions, proof releases, and make sure your release gets across the wire at the right time.
  • Interface - The Business Wire site is very easy to use, and saves previously used information and images like logos. This is standard for most wire services, but Business Wire does a good job as well.
  • Reach - BW reaches a very wide range of outlets, and its relationships with VentureBeat, Yahoo! and MarketWatch are great. Clients really appreciate seeing their releases in those publications.
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Cons
Business Wire
  • There have been a few times when a minor grammatical error has slipped by myself as well as the copy editors but it's very rare for this to happen.
  • The cost can get a bit high if your press release is long (as price is partially dictated by length) or if you want to add a logo, image, infographic, etc.
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Likelihood to Renew
Business Wire
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
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Usability
Business Wire
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
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Support Rating
Business Wire
The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
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Implementation Rating
Business Wire
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
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Alternatives Considered
Business Wire
I like both services very much, but I prefer the topics, trends, and companies that Business Wire prioritizes. I also like the resources that Business Wire offers such as the tools under the "education" tab. PR Newswire doesn't quite offer the same resources. Overall, I prefer Business Wire over PR Newswire. I have not tried other similar services.
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Return on Investment
Business Wire
  • Staying updated on business news in my team's industry
  • Helps my team generate story ideas for our publication, allowing us to do our jobs more efficiently
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