Business Wire vs Intrado GlobeNewswire | TrustRadius

What users are saying about

Score 8.3 out of 10

Based on 12 reviews and ratings

Score 8.8 out of 10

Based on 17 reviews and ratings

Pros

Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.

Read full review

Account Supervisor

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

View all 9 answers on this topic

Great customer service, always willing to help and answer questions.
Offers a lot of distribution circuits and industries to choose from so your stories hit the right places.
Very easy to navigate and straightforward process for publishing releases.

Read full review

Verified User

Manager in Marketing

Financial Services Company, 201-500 employees

View all 8 answers on this topic

Cons

I think the overall UX and design of the site can be improved.
Users could benefit from an even more robust "advanced search" function to sort through releases.
Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.

Read full review

Verified User

Employee in Other

Media Production Company, 51-200 employees

View all 9 answers on this topic

In some cases, it would not capture all coverage, for example, coverage found on trade websites.
Some of the incoming coverage would be repetitive or even delayed at times.

Read full review

Senior Account Supervisor

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

View all 8 answers on this topic

Likelihood to Renew

Business Wire 10.0

Based on 1 answer

It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.

Read full review

Account Supervisor

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Usability

Business Wire 7.3

Based on 1 answer

I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.

Read full review

Public Relations Manager, Florida Region

ComcastTelecommunications, 10,001+ employees

View all 1 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

Business Wire 8.0

Based on 3 answers

I have only used their support on one release, but they were very good. They were able to troubleshoot my problem in a timely manner, and get my release out on time, even with some hiccups. I would definitely recommend reaching if you ever encounter any problems with their service.

Read full review

Verified User

Account Manager in Marketing

Public Relations & Communications Company, 51-200 employees

View all 3 answers on this topic

Intrado GlobeNewswire 10.0

Based on 2 answers

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Read full review

Verified User

Manager in Marketing

Computer Software Company, 201-500 employees

View all 2 answers on this topic

Implementation Rating

Business Wire 10.0

Based on 2 answers

Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.

Read full review

Account Supervisor

Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees

View all 2 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

I prefer Business Wire to PR Newswire because it is easier to navigate and browse by my selected industries. I do not feel the same way about PR Newswire, though I use both to ensure I am gathering as much information as possible in case one site missed news that the other may have.

Read full review

Verified User

Employee in Other

Online Media Company, 51-200 employees

View all 9 answers on this topic

In 2016, I did an evaluation of other news distribution websites to see how they compared. While Marketwired has its flaws with customer service and a less-than-ideal online platform, it was far more cost-effective than the competitors. A lot of the competitors were more expensive and they also used cumbersome online platforms for distribution. Marketwired also doesn't charge for each image distributed with a release; many competitors do. After my evaluation, I decided to stick with Marketwired as the main wire our PR firm uses for distributing news

Read full review

Charlotte Gilmour (nee Sherry)

Vice President

naPublic Relations and Communications, 1-10 employees

View all 8 answers on this topic

Return on Investment

Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.

Read full review

Vice President Media Relations

Dalton AgencyPublic Relations and Communications, 51-200 employees

View all 9 answers on this topic

Positive: We get a handful of contacts and leads from our press releases, but overall nothing else. Our clients like the to see press releases of our events that reach out to a wider net of the online audience too.

Read full review

Digital Marketing Specialist

Xtalks WebconferencesMarketing and Advertising, 11-50 employees

View all 8 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Add comparison