What users are saying about
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 12 reviews and ratings
17 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 17 reviews and ratings
Likelihood to Recommend
Business Wire
For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.

Verified User
Employee in Other
Public Relations and Communications Company, 11-50 employeesIntrado GlobeNewswire
Intrado Digital Media is well suited for any business hoping to gain attention within their respective industries. Takes all the work out of trying to circulate your own company news on a case by case basis.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesPros
Business Wire
- Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
- Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
- Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
- Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
Account Supervisor
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Intrado GlobeNewswire
- Great customer service, always willing to help and answer questions.
- Offers a lot of distribution circuits and industries to choose from so your stories hit the right places.
- Very easy to navigate and straightforward process for publishing releases.

Verified User
Manager in Marketing
Financial Services Company, 201-500 employeesCons
Business Wire
- I think the overall UX and design of the site can be improved.
- Users could benefit from an even more robust "advanced search" function to sort through releases.
- Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.

Verified User
Employee in Other
Media Production Company, 51-200 employeesIntrado GlobeNewswire
- In some cases, it would not capture all coverage, for example, coverage found on trade websites.
- Some of the incoming coverage would be repetitive or even delayed at times.
Senior Account Supervisor
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Likelihood to Renew
Business Wire
Business Wire 10.0
Based on 1 answer
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
Account Supervisor
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Intrado GlobeNewswire
No score
No answers yet
No answers on this topic
Usability
Business Wire
Business Wire 7.3
Based on 1 answer
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
Public Relations Manager, Florida Region
ComcastTelecommunications, 10,001+ employees
Intrado GlobeNewswire
No score
No answers yet
No answers on this topic
Support Rating
Business Wire
Business Wire 8.0
Based on 3 answers
I have only used their support on one release, but they were very good. They were able to troubleshoot my problem in a timely manner, and get my release out on time, even with some hiccups. I would definitely recommend reaching if you ever encounter any problems with their service.

Verified User
Account Manager in Marketing
Public Relations & Communications Company, 51-200 employeesIntrado GlobeNewswire
Intrado GlobeNewswire 10.0
Based on 2 answers
Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Verified User
Manager in Marketing
Computer Software Company, 201-500 employeesImplementation Rating
Business Wire
Business Wire 10.0
Based on 2 answers
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
Account Supervisor
Mulberry Marketing CommunicationsPublic Relations and Communications, 11-50 employees
Intrado GlobeNewswire
No score
No answers yet
No answers on this topic
Alternatives Considered
Business Wire
I prefer Business Wire to PR Newswire because it is easier to navigate and browse by my selected industries. I do not feel the same way about PR Newswire, though I use both to ensure I am gathering as much information as possible in case one site missed news that the other may have.

Verified User
Employee in Other
Online Media Company, 51-200 employeesIntrado GlobeNewswire
In 2016, I did an evaluation of other news distribution websites to see how they compared. While Marketwired has its flaws with customer service and a less-than-ideal online platform, it was far more cost-effective than the competitors. A lot of the competitors were more expensive and they also used cumbersome online platforms for distribution. Marketwired also doesn't charge for each image distributed with a release; many competitors do. After my evaluation, I decided to stick with Marketwired as the main wire our PR firm uses for distributing news
Vice President
naPublic Relations and Communications, 1-10 employees
Return on Investment
Business Wire
- Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
- The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
Vice President Media Relations
Dalton AgencyPublic Relations and Communications, 51-200 employees
Intrado GlobeNewswire
- Positive: We get a handful of contacts and leads from our press releases, but overall nothing else. Our clients like the to see press releases of our events that reach out to a wider net of the online audience too.
Digital Marketing Specialist
Xtalks WebconferencesMarketing and Advertising, 11-50 employees
Pricing Details
Business Wire
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Intrado GlobeNewswire
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No