What users are saying about
10 Ratings
9 Ratings
10 Ratings
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Score 9.5 out of 100
9 Ratings
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Score 6 out of 100

Likelihood to Recommend

Business Wire

For a funding announcement or a big product launch, Business Wire is the service to use. For less important announcements, and for clients with limited budget, it might be worth considering other options. PR Newswire and Marketwired are both decent services that provide comparable results, but the high touch quality of Business Wire is pretty unique.
Anonymous | TrustRadius Reviewer

Marketwired

If you want to guarantee 5-8 pieces of online coverage for a news story, then Marketwired is worth using. It's cost-effective and the news often appears on news syndication sites that wouldn't otherwise feature it (Yahoo Finance, Canadian Business, Bloomsberg etc.).If you want to get news coverage on the radio, in print, and on TV, then you're still better emailing it directly to the news outlet and picking up the phone. It's much more time-intensive, but a lot more effective.
Charlotte Gilmour (nee Sherry) | TrustRadius Reviewer

Pros

Business Wire

  • Business Wire allows you to have one of their team members review the copy before it is distributed, so that you can have a final set of eyes on the content.
  • Business Wire allows you to customize your distribution. You select the state, region, etc., the key words and topics, allowing you to send out a press release that fits your needs and your budget.
  • Business Wire offers clear reporting, showing where the release was picked up, metrics for these sites and more.
  • Business Wire allows you to pre-schedule a press release in case you are unable to send it out at the exact time that the client needs the news to go out.
Jess Messenger | TrustRadius Reviewer

Marketwired

  • Easy to use dashboard with pre-selected newslines and industries.
  • Quite a comprehensive results dashboard that details the outreach of where your releases go.
  • For non-online releases (they just recently changed this), an editor will call you to verify your releases and they are very detailed in reading your article for any grammatical errors and other recommendations.
Dian Razak | TrustRadius Reviewer

Cons

Business Wire

  • I think the overall UX and design of the site can be improved.
  • Users could benefit from an even more robust "advanced search" function to sort through releases.
  • Business Wire should make its "Earnings" section more prominent. That's such an important part of business media and could really be improved on this site.
Anonymous | TrustRadius Reviewer

Marketwired

  • Incorporation of social media would be helpful.
  • More customization of distribution lists.
  • Additional niche specialty areas for distribution.
Nathan Illsley | TrustRadius Reviewer

Likelihood to Renew

Business Wire

Business Wire 10.0
Based on 1 answer
It's the best service we have used. We have tried a competitor and everyone prefers Business Wire.
Jess Messenger | TrustRadius Reviewer

Marketwired

No score
No answers yet
No answers on this topic

Usability

Business Wire

Business Wire 7.3
Based on 1 answer
I gave it this rating because the Business Wire website is very user-friendly. Being able to navigate the platform on my own without technical assistance made it possible for me to quickly and easily submit news release distributions, which can be critical at times, such as during hurricane season when we need to get information out to the news media and our customers quickly.
Cindy Arco | TrustRadius Reviewer

Marketwired

No score
No answers yet
No answers on this topic

Support

Business Wire

Business Wire 9.0
Based on 1 answer
The team members are very quick to respond and do their absolute best to help resolve issues quickly. I also like that I can have one of them proofread my press releases before they are distributed. It always helps to have another set of eyes on the content. There have been a few times that they've caught an error that nobody else did so it's worth the extra couple minutes that it takes!
Jess Messenger | TrustRadius Reviewer

Marketwired

No score
No answers yet
No answers on this topic

Implementation

Business Wire

Business Wire 10.0
Based on 1 answer
Business Wire is very easy to implement. This isn't a requirement, but it's recommended that you begin to set up saved distributions for different clients so that you don't have to start over from scratch. Rather than doing all this work on the front end, you can just do it as you send out your first piece of news for each client.
Jess Messenger | TrustRadius Reviewer

Marketwired

No score
No answers yet
No answers on this topic

Alternatives Considered

Business Wire

I prefer Business Wire to PR Newswire because it is easier to navigate and browse by my selected industries. I do not feel the same way about PR Newswire, though I use both to ensure I am gathering as much information as possible in case one site missed news that the other may have.
Anonymous | TrustRadius Reviewer

Marketwired

I find Marketwired comparable to slightly better than CNW and Business Wire. For smaller companies listed on the TSX Venture, CSE or OTC, their money is better spent on TheNewswire.com.
Trevor Heisler | TrustRadius Reviewer

Return on Investment

Business Wire

  • Because we counsel our clients before spending their money, they fully understand what Business Wire can do for them and what it cannot do. SEO, news tied to stock symbols... aspects that drive traffic to a client's website. Those are where there's good ROI.
  • The only negative impact Business Wire has the potential to deliver is to the bottom line given the cost of the service.
Scott Merritt | TrustRadius Reviewer

Marketwired

  • Definitely no negative impact - and positive impact: we get to offer our clients additional services that we wouldn't be able to do without Marketwired.
Nicole Iannucci | TrustRadius Reviewer

Pricing Details

Business Wire

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketwired

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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