Top Rated
74 Ratings
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Score 8.6 out of 100
9 Ratings
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Score 7.6 out of 100

Attribute Ratings

  • BuzzSumo is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.7

BuzzSumo

87%
34 Ratings
6.0

Meltwater Social Influencer Management (Klear)

60%
1 Rating

Usability

9.0

BuzzSumo

90%
6 Ratings

Meltwater Social Influencer Management (Klear)

N/A
0 Ratings

Support Rating

8.4

BuzzSumo

84%
9 Ratings
2.0

Meltwater Social Influencer Management (Klear)

20%
2 Ratings

Likelihood to Recommend

Cision

Pros
  • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
Cons
  • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
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Meltwater

Klear is great for doing some preliminary research when building out an influencer list. We've used it a lot for this and overall had pretty good success. We sometimes supplement with manual searching, but overall Klear has helped save a lot of time and labor on our end. I do prefer to manage influencer programs myself though, so I don't take advantage of the program's chat functionality, payroll capabilities, etc.
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Pros

Cision

  • Monitors for client PR placements and notifies via email and Slack alerts
  • Helps us research potential journalists writing about the topics relevant to our clients
  • Displays trending web and social content clearly with relevant metrics
  • Allows us to view what's working for our clients' competitors in the media
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Meltwater

  • It's a very intuitive and user-friendly platform.
  • It provides the ability to gather actual, verified data (including IG Stories).
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Cons

Cision

  • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
  • It could have better backlink data to include more backlinks that each content piece has.
  • One or two more pricing tiers might work.
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Meltwater

  • It rounds numbers to the nearest hundred (for instance, will report "1.4K Story views" rather than the true number).
  • I am based in the US and my representative is based in Israel, so there is a delay in response at times.
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Pricing Details

BuzzSumo

Starting Price

$99 per month

Editions & Modules

BuzzSumo editions and modules pricing
EditionModules
Pro (5 users)991
Plus (10 users)1792
Large (15 users)2993
Enterprise (30+ users)499+4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Meltwater Social Influencer Management (Klear)

Starting Price

Editions & Modules

Meltwater Social Influencer Management (Klear) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Usability

    Cision

    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
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    Meltwater

    No answers on this topic

    Support Rating

    Cision

    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
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    Meltwater

    Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
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    Alternatives Considered

    Cision

    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
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    Meltwater

    From a price standpoint, Klear was more reasonable than competitors, and definitely a factor in our decision last year. We also liked that Klear was mainly a SaaS platform and allowed us to manage our own campaigns from start to finish. A lot of other influencer marketing platforms/companies offer services where they manage the campaign and influencer relationships. This is definitely handy, but by having the ability to manage programs in-house, it allows us to be more profitable.
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    Return on Investment

    Cision

    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
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    Meltwater

    • Klear allows us to optimize our time spent in other areas, like strategy or execution, rather than manually looking for influencers.
    • Klear has helped us be more data-savvy and stand behind our influencer recommendations/programs with tangible numbers like audience demographics.
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