What users are saying about
28 Ratings
Top Rated
810 Ratings
28 Ratings
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Score 7 out of 100
Top Rated
810 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Bynder

    Feature Set Not Supported
    N/A
    7.3

    Pardot

    73%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.8
    58%
    88 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.7
    67%
    79 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.2
    72%
    76 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    87 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.1
    61%
    76 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    178 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    91 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.4
    84%
    62 Ratings

    Lead Management

    Bynder

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.9
    79%
    84 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.9
    79%
    85 Ratings

    Data quality management

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Campaign Management

    Bynder

    Feature Set Not Supported
    N/A
    7.5

    Pardot

    75%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.4
    74%
    75 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.5
    75%
    72 Ratings

    Social Media Marketing

    Bynder

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.4
    64%
    63 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Bynder

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    86 Ratings

    Standard reports

    N/A
    0 Ratings
    6.9
    69%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    6.7
    67%
    67 Ratings

    Platform & Infrastructure

    Bynder

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    61 Ratings

    Customizability

    N/A
    0 Ratings
    6.9
    69%
    81 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    82 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Bynder is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

    Likelihood to Recommend

    10.0

    Bynder

    100%
    13 Ratings
    7.7

    Pardot

    77%
    149 Ratings

    Likelihood to Renew

    Bynder

    N/A
    0 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    10.0

    Bynder

    100%
    1 Rating
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    Bynder

    N/A
    0 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    Bynder

    N/A
    0 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    10.0

    Bynder

    100%
    3 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    Bynder

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    Bynder

    N/A
    0 Ratings
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    Bynder

    N/A
    0 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Ease of integration

    Bynder

    N/A
    0 Ratings
    7.0

    Pardot

    70%
    1 Rating

    Vendor post-sale

    Bynder

    N/A
    0 Ratings
    6.0

    Pardot

    60%
    1 Rating

    Vendor pre-sale

    Bynder

    N/A
    0 Ratings
    8.0

    Pardot

    80%
    1 Rating

    Likelihood to Recommend

    Bynder

    We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
    Read full review

    Salesforce

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Read full review

    Pros

    Bynder

    • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
    • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
    • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
    Read full review

    Salesforce

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Read full review

    Cons

    Bynder

    • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
    • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
    • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
    Read full review

    Salesforce

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Read full review

    Pricing Details

    Bynder

    Starting Price

    Editions & Modules

    Bynder editions and modules pricing
    EditionModules
    Enterprise Brand Portal1

    Footnotes

    1. User/Storage/Modules/Add-Ons

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $0

    Additional Details

    The cost of Bynder depends on the number of users, amount of storage, and the modules you need.

    Pardot

    Starting Price

    $1,250 per month

    Editions & Modules

    Pardot editions and modules pricing
    EditionModules
    Growth$1,2501
    Plus$2,5002
    Advanced40003
    Premium150004

    Footnotes

    1. /month/up to 10,000 contacts billed annually
    2. /month/up to 10,000 contacts billed annually
    3. /month/up to 10,000 contacts billed annually
    4. /month/up to 10,000 contacts billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Bynder

    No answers on this topic

    Salesforce

    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review

    Usability

    Bynder

    It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
    Read full review

    Salesforce

    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Read full review

    Reliability and Availability

    Bynder

    No answers on this topic

    Salesforce

    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Read full review

    Performance

    Bynder

    No answers on this topic

    Salesforce

    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review

    Support Rating

    Bynder

    When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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    Salesforce

    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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    In-Person Training

    Bynder

    No answers on this topic

    Salesforce

    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Online Training

    Bynder

    No answers on this topic

    Salesforce

    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review

    Implementation Rating

    Bynder

    No answers on this topic

    Salesforce

    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
    Read full review

    Alternatives Considered

    Bynder

    WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
    Read full review

    Salesforce

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
    Read full review

    Return on Investment

    Bynder

    • More polished and compelling national marketing pieces due to greater and better use of photos.
    • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
    • Greater efficiency when designing pieces (easy to share assets with external designers).
    • Increased use of marketing assets across regions due to sharability.
    Read full review

    Salesforce

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Read full review

    Screenshots

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