Bynder vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bynder
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-to-publish modules.N/A
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
BynderOptimizely Content Marketing Platform
Editions & Modules
Enterprise Brand Portal
$0
User/Storage/Modules/Add-Ons
No answers on this topic
Offerings
Pricing Offerings
BynderOptimizely Content Marketing Platform
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsThe cost of Bynder depends on the number of users, amount of storage, and the modules needed.
More Pricing Information
Community Pulse
BynderOptimizely Content Marketing Platform
Considered Both Products
Bynder

No answer on this topic

Optimizely Content Marketing Platform
Chose Optimizely Content Marketing Platform
The other digital asset management platforms did not offer a task collaboration feature at the time. The other task management platforms do not offer digital asset management. Both were truly needed for our business.
Top Pros
Top Cons
Features
BynderOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Bynder
-
Ratings
Optimizely Content Marketing Platform
8.4
20 Ratings
4% above category average
Ideation00 Ratings7.815 Ratings
Approval workflows00 Ratings8.917 Ratings
Content collaboration00 Ratings9.517 Ratings
Content calendar00 Ratings7.816 Ratings
Network for content licensing/production00 Ratings8.011 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Bynder
-
Ratings
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Content hub00 Ratings9.013 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.911 Ratings
Content distribution00 Ratings8.815 Ratings
Content promotion00 Ratings8.610 Ratings
Content automation00 Ratings8.914 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Bynder
-
Ratings
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.211 Ratings
Content performance analytics00 Ratings7.115 Ratings
Campaign optimization dashboard00 Ratings8.712 Ratings
Competitive analytics00 Ratings8.77 Ratings
Best Alternatives
BynderOptimizely Content Marketing Platform
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BynderOptimizely Content Marketing Platform
Likelihood to Recommend
10.0
(13 ratings)
8.6
(22 ratings)
Usability
10.0
(1 ratings)
8.3
(17 ratings)
Support Rating
10.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
BynderOptimizely Content Marketing Platform
Likelihood to Recommend
Bynder
We have numerous renderings for some of our properties that are constantly being updated. It was hard to keep track of the most current rendering since it lived in multiple locations with various employees. Creating a central location where we can regularly update the renderings without having to add a new file and re-upload solved the issue of questioning whether the rendering you were looking at was correct.
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Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Pros
Bynder
  • Extracting content is where Bynder shines. My previous EverNote account reminded me of the last scene in Raiders of the Lost Ark -- warehouse full of stuff where clearly everything was lost once it was put in there. Bynder makes it easy to find and extract information especially because of the thumbnail views aided by the categorization tools. Since you can use these in combination everything is basically a complex Boolean search without needing to know how to write a complex Boolean Search.
  • Easy I/O. Getting information into and out of Bynder is really easy -- follows the "don't make me think" rule. visual cues and clear buttons, etc. In fact, since I use multiple systems, I find it easiest to actually do file transfer TO MYSELF via Bynder rather than download or email files between my PC and Mac for example. That's how easy it is.
  • Categories, tagging, last-used, most-frequent, hide/show -- there's a lot of flexibility in organizing your content. Technically, this kind of thing exists in every tool I've ever used... but it's the implementation that matters. UI design is vital to making this a valuable tool as opposed to a dreary step of "file retrieval".
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Bynder
  • Link Sharing: One thing I wish Bynder had was quick link sharing for images or collections of images to share outside of Bynder. Currently you have to create a collection and send it via email to the person you want to view it. Otherwise you can make it public and share a link but then that collection technically can be viewed or downloaded by anyone. Since I'm used to the functionality of Dropbox, this is one thing that I feel is lacking.
  • Public Media Center: Along the lines of the last comment about link sharing; one thing that would be helpful is a public media center. If we were able to tag what photos we would want to include there, along with downloadable logos, guidelines, PR, etc. There are workarounds but the functionality doesn't quite exist.
  • Automatic Translations: We opted to keep all of our metadata and tagging in English, as most of our International partners do speak some English; however, it would have been nice to have an option to automatically translate any metadata/tagging for certain languages. We did have the option of automatically translating the main menu buttons but that wasn't much help. If we wanted metadata/tagging in other languages we'd have to input it manually for thousands of assets.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Bynder
It is incredibly user-friendly and easy to navigate. Once you poke around, you intuitively learn how to use the platform. Our company provided training sessions for all employees during our official roll-out, and everyone seemed to have a good grasp on how to navigate this platform. We have yet to hear about an employee having difficulty using Bynder, which is a big win
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Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Support Rating
Bynder
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
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Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Bynder
WebDAM and Bynder merged, so we didn't have to choose between them. We found these two had the best templating functions, which was a must have for our clients. Their permissions and user group management also seem to be the most robust. We found their support, including site, documents and staff to be the most responsive
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Bynder
  • More polished and compelling national marketing pieces due to greater and better use of photos.
  • More polished and compelling regional marketing pieces due to regional staff members ability to access assets directly and select from full bank.
  • Greater efficiency when designing pieces (easy to share assets with external designers).
  • Increased use of marketing assets across regions due to sharability.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Bynder Screenshots

Screenshot of Digital Asset Management - Digital asset centralization and management.Screenshot of Bynder's Brand Guidelines - A digital home for brand guidelinesScreenshot of Studio - Automation of digital content creationScreenshot of Asset Workflow - Creative process collaboration

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.