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Top Rated
633 Ratings
10 Ratings
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Score 7.9 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
633 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

WebDAM, by Bynder

We find the platform to be very usable overall for asset management, and creation of templates that can also be managed for end users decreasing the need for additional design staff to create one off marketing materials. We find it to be valuable as the one source of truth for approved assets and for tracking use and licensing information. Users need to remember it's an image based system. It can be challenging to explain that it's not "storage" for all back up and is challenging for non image based assets (Excel or Word document). The system is only as good as your maintenance of it - images that are not tagged will never be found. We find it valuable to have an assigned manager for the system who can ensure hygiene happens and can troubleshoot issues.
Ann M. Frank | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Some scenarios where Oracle CX Marketing is good at: 1) Providing a 360 view of the customer/prospect 2) Accepts 1st and 3rd party data to build prospect profiles 3) Easily integrates with most major SaaS marTech products Some scenarios where less so are: 1) Automating Ad Campaigns wasn't very easy to manage. 2) ABM campaigns faced challenges due to how the interface is set up.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
WYSIWYG email editor
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Dynamic content
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Ability to test dynamic content
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Landing pages
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Mobile optimization
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Email deliverability reporting
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
List management
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Triggered drip sequences
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Lead Management

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Lead nurturing
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Lead scoring and grading
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Data quality management
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Automated sales alerts and tasks
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Campaign Management

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Calendaring
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Event/webinar marketing
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Social Media Marketing

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Social sharing and campaigns
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Social profile integration
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8

Reporting & Analytics

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Dashboards
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Standard reports
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Custom reports
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Platform & Infrastructure

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Role-based workflow & approvals
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Customizability
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with Salesforce.com
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

WebDAM, by Bynder

  • Liked the thumbnails
  • Keyword searching
  • Ability to share with those inside and outside the organization
Sara Rogers | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

WebDAM, by Bynder

  • It's too expensive-- pricing is too piecemeal
  • Brand Connect was pretty difficult to use, and not very flexible
  • The attempt to push the connection with Shutterstock is a bit of a laugh. Most companies use many different sources of stock photography. Just because Shutterstock owns WebDAM doesn't mean users are going to love one particular stock house more than others. They have to try though!
Darin Eriksen | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

WebDAM, by Bynder

WebDAM, by Bynder 5.0
Based on 2 answers
When we were getting ready to switch vendors, WebDAM wasn't very responsive to my questions or my needs. They also sent me all the files on an external drive that was formatted for Mac and didn't even think to verify whether I had a PC (which I did) so the external drive was useless and I had to wait another week to get the updated external drive that was formatted for a PC that I could then use.
Sara Rogers | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

WebDAM, by Bynder

Shutterstock is another site we use as well eLearning Brothers. We like WebDam better because of the capabilities it has in creating folders for various projects. It makes it easier to identify images you need
Michelle Kelley | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation Campaigns. Besides the fact the there is one more step to take from Segment to Campaign activation (i. e. Program Creation) it is still way easier and quicker to deploy in Oracle's.
Fabricio Velasco | TrustRadius Reviewer

Scalability

WebDAM, by Bynder

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 123 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

WebDAM, by Bynder

  • It is a quick option that eliminates the need for waiting on an email response.
  • On demand downloading
  • Different download options - custom file sizes.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

WebDAM, by Bynder

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

WebDAM, by Bynder
5.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

WebDAM, by Bynder
5.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

WebDAM, by Bynder
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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