What users are saying about
8 Ratings
8 Ratings
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Score 8.5 out of 100
61 Ratings
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Score 7.5 out of 100

Feature Set Ratings

  • VerticalResponse from Deluxe ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.7

Cakemail

87%
9.1

VerticalResponse

91%
VerticalResponse from Deluxe ranks higher in 6/9 features

WYSIWYG email editor

8.0
80%
1 Rating
8.9
89%
6 Ratings

Dynamic content

9.5
95%
3 Ratings
10.0
100%
4 Ratings

Ability to test dynamic content

9.0
90%
3 Ratings
10.0
100%
3 Ratings

Landing pages

9.0
90%
2 Ratings
8.8
88%
3 Ratings

A/B testing

9.0
90%
3 Ratings
8.0
80%
4 Ratings

Mobile optimization

10.0
100%
2 Ratings
7.0
70%
4 Ratings

Email deliverability reporting

8.0
80%
4 Ratings
10.0
100%
14 Ratings

List management

9.0
90%
3 Ratings
10.0
100%
7 Ratings

Triggered drip sequences

6.5
65%
3 Ratings
9.0
90%
2 Ratings

Reporting & Analytics

9.0

Cakemail

90%
9.4

VerticalResponse

94%
VerticalResponse from Deluxe ranks higher in 3/3 features

Dashboards

8.5
85%
3 Ratings
8.8
88%
8 Ratings

Standard reports

8.5
85%
3 Ratings
9.4
94%
8 Ratings

Custom reports

10.0
100%
2 Ratings
10.0
100%
5 Ratings

Pre-Send Testing

9.4

Cakemail

94%

VerticalResponse

Feature Set Not Supported
N/A
Cakemail ranks higher in 7/7 features

URL Validation

9.0
90%
2 Ratings
N/A
0 Ratings

Link Tracking

10.0
100%
1 Rating
N/A
0 Ratings

Image Validation

10.0
100%
1 Rating
N/A
0 Ratings

Inbox Display

10.0
100%
1 Rating
N/A
0 Ratings

Email Accessibility Tools

8.5
85%
2 Ratings
N/A
0 Ratings

Spelling and Grammar Check

10.0
100%
2 Ratings
N/A
0 Ratings

Email Previews

8.0
80%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • VerticalResponse from Deluxe is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

Cakemail

85%
3 Ratings
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

Cakemail

N/A
0 Ratings
8.6

VerticalResponse

86%
19 Ratings

Usability

Cakemail

N/A
0 Ratings
9.0

VerticalResponse

90%
5 Ratings

Availability

Cakemail

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

Cakemail

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

Cakemail

N/A
0 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

Cakemail

N/A
0 Ratings
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

Cakemail

N/A
0 Ratings
10.0

VerticalResponse

100%
8 Ratings

Likelihood to Recommend

Cakemail

Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
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Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Pros

Cakemail

  • Their templates are easy to use and visually appealing
  • Visibility into our contact information is great
Read full review

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

Cons

Cakemail

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
Read full review

Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Pricing Details

Cakemail

Starting Price

Editions & Modules

Cakemail editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    VerticalResponse

    Starting Price

    $9 per month

    Editions & Modules

    VerticalResponse editions and modules pricing
    EditionModules
    Basic$11.001
    Pro$16.002
    Pro Plus$196.003

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Cakemail

    No answers on this topic

    Deluxe Corporation

    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review

    Usability

    Cakemail

    No answers on this topic

    Deluxe Corporation

    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Read full review

    Reliability and Availability

    Cakemail

    No answers on this topic

    Deluxe Corporation

    Never had an issue with uptime
    Read full review

    Performance

    Cakemail

    No answers on this topic

    Deluxe Corporation

    No issues
    Read full review

    Support Rating

    Cakemail

    No answers on this topic

    Deluxe Corporation

    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Read full review

    Online Training

    Cakemail

    No answers on this topic

    Deluxe Corporation

    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review

    Implementation Rating

    Cakemail

    No answers on this topic

    Deluxe Corporation

    Salesforce integration never worked right. We had to abandon.
    Read full review

    Alternatives Considered

    Cakemail

    I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
    Read full review

    Deluxe Corporation

    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Read full review

    Return on Investment

    Cakemail

    • Easily track the success of your email campaigns
    Read full review

    Deluxe Corporation

    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Read full review

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