What users are saying about
6 Ratings
6 Ratings
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Score 6 out of 100
62 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Cakemail

If you're managing a large email campaign, with 500+ subscribers, Cakemail is a wonderful service that can help anyone, with any level of experience – get their message out there. It has a useful interface, stimulates solid workflow, and cuts down on all the time and development that goes into coding an email campaign. Basically any level of email campaign, Cakemail is great for that
Anonymous | TrustRadius Reviewer

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cakemail
8.6
VerticalResponse
9.1
Dynamic content
Cakemail
10.0
VerticalResponse
9.9
Ability to test dynamic content
Cakemail
8.0
VerticalResponse
9.9
Landing pages
Cakemail
7.0
VerticalResponse
8.8
A/B testing
Cakemail
8.0
VerticalResponse
8.1
Mobile optimization
Cakemail
8.0
VerticalResponse
7.0
Email deliverability reporting
Cakemail
9.0
VerticalResponse
10.0
List management
Cakemail
10.0
VerticalResponse
10.0
Triggered drip sequences
Cakemail
9.0
VerticalResponse
9.0
WYSIWYG email editor
Cakemail
VerticalResponse
8.8

Reporting & Analytics

Cakemail
9.3
VerticalResponse
9.4
Dashboards
Cakemail
10.0
VerticalResponse
8.8
Standard reports
Cakemail
9.0
VerticalResponse
9.4
Custom reports
Cakemail
9.0
VerticalResponse
10.0

Pros

Cakemail

  • Managing my contacts and campaigns has given me fantastic results and has been really easy through Cakemail's interface.
  • Customer support is amazing – if you have a problem with anything, they're always available to help.
  • Their flexible design tools are very easy to manage – there's really no learning curve which is nice.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

Cakemail

  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Support Rating

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

Cakemail

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cakemail

I use MailChimp a lot, and to be honest, both are great programs. Should you go with either of these, you will not be disappointed. I'm just a little biased because I just started using Cakemail, and I fell in love with the program. It's really solid and they're always updating it
Anonymous | TrustRadius Reviewer

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Return on Investment

Cakemail

  • Cakemail has given us a pretty positive response rate...we're always open to trying new technologies, but Cakemail has shown our subscriber clicks rise quite frequently in the last few campaigns we've sent out.
Anonymous | TrustRadius Reviewer

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

Cakemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Cakemail Editions & Modules

Additional Pricing Details

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Cakemail
8.0
VerticalResponse
8.7

Likelihood to Renew

Cakemail
VerticalResponse
8.6

Usability

Cakemail
VerticalResponse
9.0

Reliability and Availability

Cakemail
VerticalResponse
10.0

Performance

Cakemail
VerticalResponse
10.0

Support Rating

Cakemail
VerticalResponse
8.0

Online Training

Cakemail
VerticalResponse
9.0

Implementation Rating

Cakemail
VerticalResponse
10.0

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