What users are saying about
Top Rated
2016 Ratings
24 Ratings
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Score 6.2 out of 100
Top Rated
2016 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 4 feature sets: Email & Online Marketing, Lead Management, Social Media Marketing, Platform & Infrastructure

Email & Online Marketing

6.5

CallidusCloud LeadRocket

65%
8.2

HubSpot Marketing Hub

82%
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

6.6
66%
3 Ratings
8.2
82%
332 Ratings

Landing pages

6.4
64%
3 Ratings
7.7
77%
362 Ratings

Dynamic content

N/A
0 Ratings
7.8
78%
332 Ratings

Ability to test dynamic content

N/A
0 Ratings
8.1
81%
309 Ratings

A/B testing

N/A
0 Ratings
8.3
83%
285 Ratings

Mobile optimization

N/A
0 Ratings
8.5
85%
352 Ratings

Email deliverability reporting

N/A
0 Ratings
8.5
85%
698 Ratings

List management

N/A
0 Ratings
8.3
83%
364 Ratings

Triggered drip sequences

N/A
0 Ratings
8.1
81%
276 Ratings

Lead Management

6.5

CallidusCloud LeadRocket

65%
8.0

HubSpot Marketing Hub

80%
HubSpot Marketing Hub ranks higher in 3/4 features

Lead scoring and grading

8.0
80%
1 Rating
7.7
77%
325 Ratings

Data quality management

6.4
64%
3 Ratings
8.2
82%
331 Ratings

Automated sales alerts and tasks

5.0
50%
1 Rating
8.1
81%
299 Ratings

Lead nurturing

N/A
0 Ratings
8.2
82%
355 Ratings

Social Media Marketing

5.0

CallidusCloud LeadRocket

50%
8.1

HubSpot Marketing Hub

81%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

5.0
50%
1 Rating
8.1
81%
341 Ratings

Social profile integration

N/A
0 Ratings
8.2
82%
331 Ratings

Platform & Infrastructure

6.4

CallidusCloud LeadRocket

64%
7.4

HubSpot Marketing Hub

74%
HubSpot Marketing Hub ranks higher in 6/6 features

Role-based workflow & approvals

6.4
64%
3 Ratings
8.3
83%
281 Ratings

API

N/A
0 Ratings
7.8
78%
252 Ratings

Customizability

N/A
0 Ratings
7.7
77%
303 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.3
73%
228 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
6.4
64%
97 Ratings

Integration with SugarCRM

N/A
0 Ratings
6.7
67%
92 Ratings

Campaign Management

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
7.9

HubSpot Marketing Hub

79%
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.8
78%
305 Ratings

Event/webinar marketing

N/A
0 Ratings
8.0
80%
251 Ratings

Reporting & Analytics

CallidusCloud LeadRocket

Feature Set Not Supported
N/A
7.9

HubSpot Marketing Hub

79%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
8.0
80%
366 Ratings

Standard reports

N/A
0 Ratings
8.1
81%
362 Ratings

Custom reports

N/A
0 Ratings
7.8
78%
325 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

2.9

CallidusCloud LeadRocket

29%
15 Ratings
8.6

HubSpot Marketing Hub

86%
653 Ratings

Likelihood to Renew

6.0

CallidusCloud LeadRocket

60%
13 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

7.4

CallidusCloud LeadRocket

74%
2 Ratings
8.9

HubSpot Marketing Hub

89%
106 Ratings

Availability

CallidusCloud LeadRocket

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

CallidusCloud LeadRocket

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

6.0

CallidusCloud LeadRocket

60%
4 Ratings
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

CallidusCloud LeadRocket

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

CallidusCloud LeadRocket

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

CallidusCloud LeadRocket

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Configurability

CallidusCloud LeadRocket

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
2 Ratings

Ease of integration

CallidusCloud LeadRocket

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
5 Ratings

Product Scalability

CallidusCloud LeadRocket

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Vendor post-sale

CallidusCloud LeadRocket

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Vendor pre-sale

CallidusCloud LeadRocket

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Likelihood to Recommend

SAP

We have really enjoyed the personal level of customer service with CallidusCloud and the quick turn around on any concerns and issues. CallidusCloud works well as an integrated instance with Salesforce and also as a stand alone instance that can send to csv files. We have been able to build campaigns, track success of said campaigns and manage automation. The level of integration has been key to our success and to the ability to create professional, personalized templates that are true to our brand but allow us to innovate. We also are pleased with the way that we can add blocks of emails on during our busy times so that service is not interrupted.
Read full review

HubSpot

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros

SAP

  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Read full review

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Cons

SAP

  • One area of LeadFormix that could be improved is the way it schedules out an email to multiple lists. It can get problematic when an email scheduled to ten lists takes ten hours (one list per hour) to go out. It also isn't efficient to make us schedule individual emails instead of this process. I would like to be able to send out an email to ten lists and have it arrive in everyone's mailboxes at the time I scheduled it for.
  • The email design platform could use work. I've resorted to coding my emails using html, since the WYSIWYG platform seems to add unwanted and un-needed style codes throughout the email (it's not a platform for people unfamiliar with coding).
Read full review

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Pricing Details

CallidusCloud LeadRocket

Starting Price

$50 per user per month

Editions & Modules

CallidusCloud LeadRocket editions and modules pricing
EditionModules
Marketing501

Footnotes

  1. per user per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Additional users, domains, DNS, dedicated IP, and email volume are available as add-ons. Monthly pricing is available upon request.

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Likelihood to Renew

SAP

Since the company has grown, the personal touch has dispatched and it's more difficult to get a rep. There is no longer a phone call that can be made but the responses don't take as long as others and the glitches are becoming more and more frequent.
Read full review

HubSpot

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review

Usability

SAP

Very easy to use and designed well.
Read full review

HubSpot

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability

SAP

No answers on this topic

HubSpot

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance

SAP

No answers on this topic

HubSpot

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating

SAP

It has declined since we started with this company and it could be better.
Read full review

HubSpot

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training

SAP

No answers on this topic

HubSpot

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training

SAP

No answers on this topic

HubSpot

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating

SAP

No answers on this topic

HubSpot

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered

SAP

We selected CallidusCloud (Genius) based on the level of service for the price. It was more cost effective then Silver Pop which was another tool recommended to us. On the other hand, mail chimp did not provide the level of integration needed with our CRM - Salesforce. We need to be able to connect the response to an email campaign to the individual contact (student) record and determine the success of the campaign.
Read full review

HubSpot

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability

SAP

No answers on this topic

HubSpot

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment

SAP

  • We have had problems with our emails landing up in spam which was hampering out marketing efforts.
  • Too many features that add very little value to business
  • You spend too much of time on the tool because the UI is very confusing
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HubSpot

  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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Screenshots

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