What users are saying about
28 Ratings
95 Ratings
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Score 8.1 out of 100
28 Ratings
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Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.9

    Campaign Monitor

    89%

    Customer.io

    Feature Set Not Supported
    N/A
    Campaign Monitor ranks higher in 5/5 features

    WYSIWYG email editor

    8.3
    83%
    8 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.8
    88%
    21 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.3
    93%
    21 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    10.0

    Campaign Monitor

    100%

    Customer.io

    Feature Set Not Supported
    N/A
    Campaign Monitor ranks higher in 1/1 features

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Pre-Send Testing

    8.3

    Campaign Monitor

    83%

    Customer.io

    Feature Set Not Supported
    N/A
    Campaign Monitor ranks higher in 1/1 features

    Spam Testing

    8.3
    83%
    4 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    7.4

    Campaign Monitor

    74%
    25 Ratings
    9.9

    Customer.io

    99%
    8 Ratings

    Usability

    10.0

    Campaign Monitor

    100%
    2 Ratings

    Customer.io

    N/A
    0 Ratings

    Likelihood to Recommend

    CM Group

    Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
    Read full review

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Pros

    CM Group

    • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
    • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
    • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
    • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
    Read full review

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Cons

    CM Group

    • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
    • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
    Read full review

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Pricing Details

    Campaign Monitor

    Starting Price

    $9 per month

    Editions & Modules

    Campaign Monitor editions and modules pricing
    EditionModules
    Basic91
    Unlimited292
    Premier1493

    Footnotes

    1. per month
    2. per month
    3. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

      Usability

      CM Group

      The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
      Read full review

      Customer.io

      No answers on this topic

      Alternatives Considered

      CM Group

      The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
      Read full review

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Return on Investment

      CM Group

      • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
      • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
      • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
      Read full review

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Screenshots

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