What users are saying about
18 Ratings
92 Ratings
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Score 8.3 out of 100
18 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

Campaign Monitor

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Korey Migdal | TrustRadius Reviewer

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaign Monitor
8.8
Customer.io
8.8
WYSIWYG email editor
Campaign Monitor
8.6
Customer.io
5.8
Dynamic content
Campaign Monitor
8.3
Customer.io
8.4
Ability to test dynamic content
Campaign Monitor
8.0
Customer.io
8.4
A/B testing
Campaign Monitor
8.9
Customer.io
9.0
Email deliverability reporting
Campaign Monitor
10.0
Customer.io
8.6
Mobile optimization
Campaign Monitor
Customer.io
10.0
List management
Campaign Monitor
Customer.io
10.0
Triggered drip sequences
Campaign Monitor
Customer.io
9.8

Reporting & Analytics

Campaign Monitor
10.0
Customer.io
8.4
Standard reports
Campaign Monitor
10.0
Customer.io
7.6
Dashboards
Campaign Monitor
Customer.io
7.5
Custom reports
Campaign Monitor
Customer.io
10.0

Pre-Send Testing

Campaign Monitor
8.7
Customer.io
Spam Testing
Campaign Monitor
8.7
Customer.io

Platform & Infrastructure

Campaign Monitor
Customer.io
10.0
API
Campaign Monitor
Customer.io
10.0
Customizability
Campaign Monitor
Customer.io
10.0

Pros

Campaign Monitor

  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Becca Sangwin | TrustRadius Reviewer

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Cons

Campaign Monitor

  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
Anonymous | TrustRadius Reviewer

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Usability

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Anonymous | TrustRadius Reviewer

Customer.io

No score
No answers yet
No answers on this topic

Alternatives Considered

Campaign Monitor

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
Emily Mok | TrustRadius Reviewer

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Return on Investment

Campaign Monitor

  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
Sarah Bandy | TrustRadius Reviewer

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Screenshots

Pricing Details

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Campaign Monitor Editions & Modules

Edition
Basic$91
Unlimited$291
Premier$1491
  1. per month
Additional Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Rating Summary

Likelihood to Recommend

Campaign Monitor
8.0
Customer.io
9.5

Usability

Campaign Monitor
10.0
Customer.io

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