Campaign Monitor by Marigold vs. Higher Logic Thrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Higher Logic Thrive
Score 7.1 out of 10
N/A
Higher Logic Thrive is a private community platform that empowers members, customers, support and product teams to create and manage meaningful, engaging online communities. The solution is designed to keep users coming back. They can find support, best practices, peer-to-peer connections, resources, events, and networking, all in one destination.N/A
Pricing
Campaign Monitor by MarigoldHigher Logic Thrive
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
No answers on this topic
Offerings
Pricing Offerings
Campaign Monitor by MarigoldHigher Logic Thrive
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldHigher Logic Thrive
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Campaign Monitor by MarigoldHigher Logic Thrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
2% below category average
Higher Logic Thrive
-
Ratings
WYSIWYG email editor8.09 Ratings00 Ratings
Dynamic content7.122 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
A/B testing7.122 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
24% above category average
Higher Logic Thrive
-
Ratings
Standard reports10.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Higher Logic Thrive
-
Ratings
Spam Testing7.44 Ratings00 Ratings
Best Alternatives
Campaign Monitor by MarigoldHigher Logic Thrive
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PowerDMS by NEOGOV
PowerDMS by NEOGOV
Score 9.6 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PowerDMS by NEOGOV
PowerDMS by NEOGOV
Score 9.6 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.4 out of 10
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User Ratings
Campaign Monitor by MarigoldHigher Logic Thrive
Likelihood to Recommend
7.0
(26 ratings)
7.5
(17 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
10.0
(2 ratings)
7.0
(2 ratings)
Support Rating
-
(0 ratings)
9.8
(2 ratings)
User Testimonials
Campaign Monitor by MarigoldHigher Logic Thrive
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Higher Logic
Higher Logic works very well for our business purposes. We can very easily create new communities when we need to (and this is often!). Our association isn't as concerned with driving engagement, but the tools Higher Logic provides allows us to take a closer look at the engagement level of our committee members when needed
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Higher Logic
  • Higher Logic product managers are probably some of the best in the industry. They know their products and aren't pushy in trying to sell them to you. Don't get me wrong, they do try to sell you a product, but they understand that not everyone who is tasked with learning more is also a decision maker. That doesn't stop them from being professional and thorough in their demonstrations or explanation of fees.
  • Their technical support is top notch. Not only do they work to resolve issues, they also work with you to help you with non-issues. Our initial redesign was done by an agency that worked with HL directly to set up the new site. When I was tasked with a mini-redesign this year, HL technical support offered me a lot of insight on how to best do this using just my skills and HL.
  • They offer training on their platforms to ensure your success as an administrator. There is no cost and you can either go to their onsite two days "boot camp" or you can access a plethora of training videos and webinars through their online users' community.
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Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
Read full review
Higher Logic
  • Reporting is copious but you cannot build your own reports so you may have lots of information in several different reports and have to pick and choose across several to combine manually. Exporting functionality is there but there are some reports that are only a screen shot and you cannot export them.
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Likelihood to Renew
Marigold
No answers on this topic
Higher Logic
They are a great company that offer great products - primarily their community. As they continue to grow and expand their offerings, I believe they will increase the number of products that offer and in turn grow their client base. We use their community, activity synch, and volunteer manager currently.
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Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Higher Logic
The software is not that simple to use when you have to get volunteers involved in the content assembly process. The content management system that is native to Higher Logic could improve to make the task of training volunteers far easier. Given its simplicity, it is hard for the system to rival more developed websites that use advanced CMS software.
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Support Rating
Marigold
No answers on this topic
Higher Logic
Higher Logic's support is sub-par at best. It can be difficult to get in contact with anyone from the support team, and when you do, it seems as if they don't want to talk to you and don't even have the answers to your questions. Within the past few months, we've contacted them twice and both times have been very disappointing. The first time was to let them know there was an inconsistency between the analytics report and the heat map. They basically said that they already knew about the problem but didn't have any set plans to fix it because they were working on other "more important" things. The second time was for a conference call to go over some additional features that we wanted to implement. And the lady we spoke with seemed very disgusted to have to speak with us and then rushed us off the phone because she had another call.
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Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Higher Logic
We are just in the early stages of looking into HubSpot Service Hub to determine if it will be a viable replacement for Higher Logic Community. We have other uses for the ServiceHub so there is an appeal to have it be a "one stop shop" for us. The big question however is how it will stack up to Higher Logic for the online communities. Candidly, while Higher Logic may be tough to beat in this area, it is something we will be looking closely at in the next 12 months.
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Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Higher Logic
  • Understanding preferences-- Higher Logic helps us tap in to how our members want to hear from us.
  • Data collection-- Since we started using Higher Logic the amount of data we get from our members has increased greatly.
  • Consolidation of tools-- Higher Logic replaced 2 or 3 additional SAAS options being utilized by us. This helped save money!
Read full review
ScreenShots

Higher Logic Thrive Screenshots

Screenshot of Higher Logic Thrive Community logged in view
Bring members together 24/7. Discussions, Q&A, events, and engagement tools like automation and a mobile app – Higher Logic Thrive Community provides everything you need to bring members back from wherever they are.Screenshot of Higher Logic Thrive Community logged out view
Your value proposition shines on the logged out view of Higher Logic Thrive Community. Use this valuable space to remind members and prospects about the important work your association does.Screenshot of Target groups
Tailor every email or automated campaign with dynamic content, segmentation, and personalization. Integrations with your AMS or online community make adding contacts and creating compound distribution lists a breeze.Screenshot of Message designer
Save time with pre-built email templates and automated campaigns based on nearly two decades of association experience.Screenshot of Reports
Refine your programs with data. Gain insight from email interactions and web tracking so you can refine your offerings and prove ROI.Screenshot of Engagement scoring
See how engaged your members are so you can be sure you are providing value.