Campaign Monitor by Marigold vs. Aurea Campaign Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Pricing
Campaign Monitor by MarigoldAurea Campaign Manager
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
No answers on this topic
Offerings
Pricing Offerings
Campaign Monitor by MarigoldAurea Campaign Manager
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldAurea Campaign Manager
Top Pros
Top Cons
Features
Campaign Monitor by MarigoldAurea Campaign Manager
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
2% below category average
Aurea Campaign Manager
5.0
1 Ratings
48% below category average
WYSIWYG email editor8.09 Ratings2.01 Ratings
Dynamic content7.122 Ratings5.01 Ratings
Ability to test dynamic content8.01 Ratings7.01 Ratings
A/B testing7.122 Ratings5.01 Ratings
Email deliverability reporting10.01 Ratings8.01 Ratings
Landing pages00 Ratings4.01 Ratings
Mobile optimization00 Ratings6.01 Ratings
List management00 Ratings4.01 Ratings
Triggered drip sequences00 Ratings4.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
24% above category average
Aurea Campaign Manager
6.0
1 Ratings
27% below category average
Standard reports10.01 Ratings6.01 Ratings
Dashboards00 Ratings4.01 Ratings
Custom reports00 Ratings8.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Aurea Campaign Manager
-
Ratings
Spam Testing7.44 Ratings00 Ratings
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Campaign Monitor by MarigoldAurea Campaign Manager
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Emma by Marigold
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Score 8.6 out of 10
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Score 8.6 out of 10
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User Ratings
Campaign Monitor by MarigoldAurea Campaign Manager
Likelihood to Recommend
7.0
(26 ratings)
8.0
(5 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(3 ratings)
Usability
10.0
(2 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
6.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
Campaign Monitor by MarigoldAurea Campaign Manager
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Read full review
Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
Read full review
Likelihood to Renew
Marigold
No answers on this topic
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Read full review
Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Aurea
Super easy to use.
Read full review
Reliability and Availability
Marigold
No answers on this topic
Aurea
No issue.
Read full review
Performance
Marigold
No answers on this topic
Aurea
Running larger segments can take some time.
Read full review
Support Rating
Marigold
No answers on this topic
Aurea
I found one really good tech support guru and stuck with him forever.
Read full review
Implementation Rating
Marigold
No answers on this topic
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Aurea
They are much better
Read full review
Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Read full review
ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.