Campaign Monitor by Marigold vs. Mailigen

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Mailigen
Score 7.1 out of 10
N/A
Mailigen is a web based integrated marketing provider offering email, mobile and social marketing. In the SaaS platform, you can gather subscribers, prepare, send or schedule email campaigns and receive real time reports. One can leverage statistics for behavioral segmentation and lifecycle email marketing. Mailigen offers several integration points including online surveys that you can use to segment your audience and send personalized emails.
$10
per month
Pricing
Campaign Monitor by MarigoldMailigen
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
Mailigen
$10.00
per month
Offerings
Pricing Offerings
Campaign Monitor by MarigoldMailigen
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldMailigen
Top Pros
Top Cons
Features
Campaign Monitor by MarigoldMailigen
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
2% below category average
Mailigen
7.4
1 Ratings
10% below category average
WYSIWYG email editor8.09 Ratings8.01 Ratings
Dynamic content7.122 Ratings8.01 Ratings
Ability to test dynamic content8.01 Ratings7.01 Ratings
A/B testing7.122 Ratings6.01 Ratings
Email deliverability reporting10.01 Ratings9.01 Ratings
Mobile optimization00 Ratings8.01 Ratings
List management00 Ratings3.01 Ratings
Triggered drip sequences00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
24% above category average
Mailigen
3.0
1 Ratings
89% below category average
Standard reports10.01 Ratings4.01 Ratings
Dashboards00 Ratings3.01 Ratings
Custom reports00 Ratings2.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Mailigen
-
Ratings
Spam Testing7.44 Ratings00 Ratings
Best Alternatives
Campaign Monitor by MarigoldMailigen
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Campaign Monitor by MarigoldMailigen
Likelihood to Recommend
7.0
(26 ratings)
8.0
(7 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(6 ratings)
Usability
10.0
(2 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Campaign Monitor by MarigoldMailigen
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Mailigen
Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Mailigen
  • Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled.
  • Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session.
  • Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting.
  • Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats.
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Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Mailigen
  • Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A".
  • It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself.
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Likelihood to Renew
Marigold
No answers on this topic
Mailigen
We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
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Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Mailigen
Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
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Support Rating
Marigold
No answers on this topic
Mailigen
Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
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Implementation Rating
Marigold
No answers on this topic
Mailigen
With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
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Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Mailigen
Mailigen falls short to Listrak due to Listrak's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
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Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Mailigen
  • Better delivery of mail campaigns giving better ROI numbers
  • Better stats so that we can assess what works and what does not.
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ScreenShots