What users are saying about
35 Ratings
95 Ratings
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Score 8.1 out of 100
35 Ratings
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Score 9.4 out of 100

Feature Set Ratings

  • Campaign Monitor ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.9

Campaign Monitor

89%
8.8

Ortto

88%
Ortto ranks higher in 5/8 features

WYSIWYG email editor

8.4
84%
8 Ratings
8.7
87%
11 Ratings

Dynamic content

8.9
89%
21 Ratings
8.8
88%
8 Ratings

Ability to test dynamic content

8.0
80%
1 Rating
8.7
87%
8 Ratings

A/B testing

9.3
93%
21 Ratings
8.8
88%
8 Ratings

Email deliverability reporting

10.0
100%
2 Ratings
9.4
94%
21 Ratings

Mobile optimization

N/A
0 Ratings
8.8
88%
10 Ratings

List management

N/A
0 Ratings
8.8
88%
11 Ratings

Triggered drip sequences

N/A
0 Ratings
8.8
88%
11 Ratings

Reporting & Analytics

10.0

Campaign Monitor

100%
8.7

Ortto

87%
Campaign Monitor ranks higher in 1/2 features

Standard reports

10.0
100%
1 Rating
8.7
87%
12 Ratings

Dashboards

N/A
0 Ratings
8.7
87%
12 Ratings

Pre-Send Testing

8.5

Campaign Monitor

85%

Ortto

Feature Set Not Supported
N/A
Campaign Monitor ranks higher in 1/1 features

Spam Testing

8.5
85%
4 Ratings
N/A
0 Ratings

Lead Management

Campaign Monitor

Feature Set Not Supported
N/A
9.1

Ortto

91%
Ortto ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
9.7
97%
11 Ratings

Data quality management

N/A
0 Ratings
8.7
87%
10 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.7
87%
9 Ratings

Campaign Management

Campaign Monitor

Feature Set Not Supported
N/A
8.8

Ortto

88%
Ortto ranks higher in 1/1 features

Event/webinar marketing

N/A
0 Ratings
8.8
88%
9 Ratings

Social Media Marketing

Campaign Monitor

Feature Set Not Supported
N/A
8.8

Ortto

88%
Ortto ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.8
88%
8 Ratings

Platform & Infrastructure

Campaign Monitor

Feature Set Not Supported
N/A
8.7

Ortto

87%
Ortto ranks higher in 3/3 features

API

N/A
0 Ratings
8.7
87%
8 Ratings

Customizability

N/A
0 Ratings
8.7
87%
9 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.7
87%
7 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.6

Campaign Monitor

76%
25 Ratings
8.7

Ortto

87%
12 Ratings

Usability

10.0

Campaign Monitor

100%
2 Ratings

Ortto

N/A
0 Ratings

Likelihood to Recommend

Campaign Monitor

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros

Campaign Monitor

  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons

Campaign Monitor

  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Pricing Details

Campaign Monitor

Starting Price

$9 per month

Editions & Modules

Campaign Monitor editions and modules pricing
EditionModules
Basic91
Unlimited292
Premier1493

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Usability

Campaign Monitor

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Ortto

No answers on this topic

Alternatives Considered

Campaign Monitor

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment

Campaign Monitor

  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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Screenshots

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