Campaign Monitor vs. Right On Interactive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
$9
per month
Right On Interactive
Score 4.1 out of 10
Mid-Size Companies (51-1,000 employees)
ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…
$500
up to 2 users, up to 10,000 contacts
Pricing
Campaign MonitorRight On Interactive
Editions & Modules
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month
Outreach
$500
up to 2 users, up to 10,000 contacts
Engagement
$900
up to 5 users, up to 10,000 contacts
Lifecycle Marketing
$1,400
up to 10 users, up to 10,000 contacts
Offerings
Pricing Offerings
Campaign MonitorRight On Interactive
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll contracts are annual
More Pricing Information
Community Pulse
Campaign MonitorRight On Interactive
Top Pros
Top Cons
Features
Campaign MonitorRight On Interactive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor
8.8
23 Ratings
Right On Interactive
7.0
1 Ratings
WYSIWYG email editor8.18 Ratings7.01 Ratings
Dynamic content8.821 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
A/B testing9.421 Ratings00 Ratings
Email deliverability reporting10.02 Ratings7.02 Ratings
Landing pages00 Ratings6.01 Ratings
Triggered drip sequences00 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor
10.0
1 Ratings
Right On Interactive
8.5
1 Ratings
Standard reports10.01 Ratings8.01 Ratings
Dashboards00 Ratings9.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor
8.1
4 Ratings
Right On Interactive
-
Ratings
Spam Testing8.14 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Campaign Monitor
-
Ratings
Right On Interactive
8.5
1 Ratings
Lead scoring and grading00 Ratings8.01 Ratings
Automated sales alerts and tasks00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Campaign Monitor
-
Ratings
Right On Interactive
8.0
1 Ratings
Social profile integration00 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Campaign Monitor
-
Ratings
Right On Interactive
7.5
1 Ratings
Customizability00 Ratings7.01 Ratings
Integration with Salesforce.com00 Ratings8.01 Ratings
User Ratings
Campaign MonitorRight On Interactive
Likelihood to Recommend
7.1
(25 ratings)
7.0
(1 ratings)
Usability
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Campaign MonitorRight On Interactive
Likelihood to Recommend
CM Group
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Right On Interactive
Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
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Pros
CM Group
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Right On Interactive
  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
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Cons
CM Group
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Right On Interactive
  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
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Usability
CM Group
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Right On Interactive
No answers on this topic
Alternatives Considered
CM Group
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Right On Interactive
No answers on this topic
Return on Investment
CM Group
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Right On Interactive
  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
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