Campaign Monitor vs SharpSpring

• Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
• The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
• I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
• The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.

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• Crm, with custom fields that can be customized per organization
• Sales pipelines, which lets you track an opportunity along the sales process. Can implement automation with tasks creation, emails to prospect and notifications
• Email marketing with easy to use email builder. Campaigns can be sent out manually or automatically. Can also be used for templated emails to send to contacts.

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• Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
• The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.

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• Custom Form Field - Weakest point of the software for me. Hard to make custom field and options are limited
• Nuanced Automations are Hard - Lacking some more advanced automation capacities and options
• Hard Bounces / Suppressions - Very aggressive suppression engine means that active subscribers are "bounced" then removed from email lists suddenly without much recourse

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• Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
• It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
• Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.

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• It's had a positive impact on ROI in that it's provided management with visibility into forecasting, making the budgeting process clearer.
• When new representatives join the company it's easy to get [them] up and running in SharpSpring, minimizing time spent on training.
• SharpSpring helps our team of reps clearly see the current list of opportunities, and create tasks to make sure we don't miss any follow-ups

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