Campaign Monitor by Marigold vs. Constant Contact Lead Gen & CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor by Marigold
Score 7.4 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor by Marigold enables users to create, send, and optimize email marketing campaigns.
$11
per month
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
Pricing
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Editions & Modules
Lite
$9
per month
Essentials
$19
per month
Premier
$149
per month
Lead Gen & CRM
Starting at $449
per month
Offerings
Pricing Offerings
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Considered Both Products
Campaign Monitor by Marigold
Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
SharpSpring has an abundance of features, technology and value for the cost, especially compared to other platforms. We needed a large number of contacts and email allowance primarily. Either the other platforms didn't stack up in terms of features or functionality, or the cost …
Chose Constant Contact Lead Gen & CRM
Price, features & support trump the others for me, and over the years have not felt like I made the wrong choice. I have used it in many different industries with many unique requirements, and till now have found that it has been able to perform as expected. I will continue to …
Chose Constant Contact Lead Gen & CRM
SharpSpring offers an incredible amount of functionality and visibility in one single tool, which makes our campaigns more cohesive and our efforts more efficient. The pricing is excellent and they continue to add more functionality without dramatic price increases. The ease of …
Chose Constant Contact Lead Gen & CRM
SharpSpring blows away any standard email marketing platform. SharpSpring is our first run with automation, but when it comes to email deliverability, personalization, and drip campaigns it is substantially better than any other email platform for a price that is extremely …
Chose Constant Contact Lead Gen & CRM
For the reasonable price-point with SharpSpring and the automation capabilities, you’ll find the right balance of functionality and customer service which these products could not stand up to.
Chose Constant Contact Lead Gen & CRM
Infusionsoft was much more difficult to use. SharpSpring is simple yet powerful. It is visual so my clients can see what is going on at all times. Things just seem to be where you think they are and support is ready and waiting if we have any questions. As a small business …
Top Pros
Top Cons
Features
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor by Marigold
8.0
24 Ratings
2% below category average
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
WYSIWYG email editor8.09 Ratings7.8468 Ratings
Dynamic content7.122 Ratings7.4452 Ratings
Ability to test dynamic content8.01 Ratings6.6433 Ratings
A/B testing7.122 Ratings7.5395 Ratings
Email deliverability reporting10.01 Ratings9.0496 Ratings
Landing pages00 Ratings6.3440 Ratings
Mobile optimization00 Ratings4.1426 Ratings
List management00 Ratings9.3498 Ratings
Triggered drip sequences00 Ratings9.3473 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor by Marigold
10.0
1 Ratings
24% above category average
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
Standard reports10.01 Ratings8.5486 Ratings
Dashboards00 Ratings8.4486 Ratings
Custom reports00 Ratings8.8447 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor by Marigold
7.4
4 Ratings
14% below category average
Constant Contact Lead Gen & CRM
-
Ratings
Spam Testing7.44 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Campaign Monitor by Marigold
-
Ratings
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
Lead nurturing automation00 Ratings9.5484 Ratings
Lead scoring and grading00 Ratings8.6490 Ratings
Data quality management00 Ratings8.4466 Ratings
Automated sales alerts and tasks00 Ratings8.9462 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Campaign Monitor by Marigold
-
Ratings
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
Calendaring00 Ratings8.0338 Ratings
Event/webinar marketing00 Ratings8.2318 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Campaign Monitor by Marigold
-
Ratings
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
Social sharing and campaigns00 Ratings7.2316 Ratings
Social profile integration00 Ratings7.5362 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Campaign Monitor by Marigold
-
Ratings
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
API00 Ratings7.9364 Ratings
Role-based workflow & approvals00 Ratings7.9403 Ratings
Customizability00 Ratings8.5439 Ratings
Integration with Salesforce.com00 Ratings8.1217 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.298 Ratings
Integration with SugarCRM00 Ratings7.391 Ratings
Best Alternatives
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Likelihood to Recommend
7.0
(26 ratings)
9.0
(522 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(32 ratings)
Usability
10.0
(2 ratings)
6.7
(70 ratings)
Availability
-
(0 ratings)
7.8
(2 ratings)
Performance
-
(0 ratings)
3.2
(2 ratings)
Support Rating
-
(0 ratings)
8.1
(71 ratings)
Online Training
-
(0 ratings)
4.5
(2 ratings)
Implementation Rating
-
(0 ratings)
6.5
(10 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Ease of integration
-
(0 ratings)
4.5
(2 ratings)
Product Scalability
-
(0 ratings)
2.9
(2 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Campaign Monitor by MarigoldConstant Contact Lead Gen & CRM
Likelihood to Recommend
Marigold
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
Read full review
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
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Pros
Marigold
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Read full review
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Read full review
Cons
Marigold
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
Read full review
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
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Likelihood to Renew
Marigold
No answers on this topic
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
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Usability
Marigold
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Read full review
Support Rating
Marigold
No answers on this topic
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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Implementation Rating
Marigold
No answers on this topic
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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Alternatives Considered
Marigold
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
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Return on Investment
Marigold
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
Read full review
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
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