69 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100
67 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.7 out of 100

Likelihood to Recommend

Campaign Monitor

Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.
Becca Sangwin | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaign Monitor
8.5
Twilio SendGrid Marketing Campaigns
8.6
WYSIWYG email editor
Campaign Monitor
8.8
Twilio SendGrid Marketing Campaigns
8.3
Dynamic content
Campaign Monitor
7.3
Twilio SendGrid Marketing Campaigns
8.5
Ability to test dynamic content
Campaign Monitor
8.0
Twilio SendGrid Marketing Campaigns
8.3
A/B testing
Campaign Monitor
8.3
Twilio SendGrid Marketing Campaigns
8.5
Email deliverability
Campaign Monitor
10.0
Twilio SendGrid Marketing Campaigns
9.6
Landing pages
Campaign Monitor
Twilio SendGrid Marketing Campaigns
7.8
Mobile optimization
Campaign Monitor
Twilio SendGrid Marketing Campaigns
8.8
List management
Campaign Monitor
Twilio SendGrid Marketing Campaigns
8.8
Triggered drip sequences
Campaign Monitor
Twilio SendGrid Marketing Campaigns
8.7

Reporting & Analytics

Campaign Monitor
10.0
Twilio SendGrid Marketing Campaigns
8.2
Standard reports
Campaign Monitor
10.0
Twilio SendGrid Marketing Campaigns
8.4
Dashboards
Campaign Monitor
Twilio SendGrid Marketing Campaigns
8.6
Custom reports
Campaign Monitor
Twilio SendGrid Marketing Campaigns
7.6

Pros

Campaign Monitor

  • Campaign Monitor is great with its templates for emails and newsletters. They're well-designed and mobile optimized.
  • Changing the templates or making your own is very intuitive and easy to do, even if you have no web design experience.
  • The bank of emails and ways to segment them before sending is super helpful for us.
Sarah Bandy | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
Anonymous | TrustRadius Reviewer

Cons

Campaign Monitor

  • The key field for matching accounts is email which is difficult for companies with multiple business units. One customer may use email across multiple business accounts. It should have a way to better match accounts for a unique record.
  • The premier version at $149 is a bit expensive for what it offers. It should have some price layer between $29 and $149, perhaps with the engagement features for segments.
John Silva, MBA | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
Zee Gimon | TrustRadius Reviewer

Usability

Campaign Monitor

Campaign Monitor 10.0
Based on 2 answers
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
Anonymous | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

Campaign Monitor

No score
No answers yet
No answers on this topic

Twilio SendGrid Marketing Campaigns

Twilio SendGrid Marketing Campaigns 8.8
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman | TrustRadius Reviewer

Alternatives Considered

Campaign Monitor

If you compare features, they are not too dissimilar really, but we found CM to be a better fit for our business. We have tried the others previously and whilst they work fine, CM was just better suited to other systems we already had in place which made our decision easy.
Andrew Knight | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

We also have Kartra, which is not in your list. Seriously, if I’m running the campaign, it’s SendGrid. I’m not a tech guy, but I can use it and can even design something and get the HTML code out if I need to.My biggest gripe is that it’s so hard to move data across platforms, but I understand that’s GDPR driven, not compatibility.
Brad Emery- CEO The Aimviva Travel Club | TrustRadius Reviewer

Return on Investment

Campaign Monitor

  • Easy to send out marketing email which has the highest return on investment of any form of marketing we do.
  • It's an easy recommendation to clients who are just getting started as part of a suite of tools we recommend that remove the barriers to being in touch with their clients and customers.
Nicholas De Salvo | TrustRadius Reviewer

Twilio SendGrid Marketing Campaigns

  • Being a part of SendGrid we have a 12-month credit because we participated in an accelerator program. When we get off the program we expect to pay around $150/month. This is a tiny amount compared to money we would have been paying with ActiveCampaign or MailChimp. SendGrid has saved us tons of money as we continue to grow.
  • With SendGrid we are now able to determine which promotional and transactional emails are working. In terms of open rate, CTR, A/B testing subject lines, copy, etc. We also are able get excellent support whenever we have a question or issue with our account.
  • Being a mobile app company at first, retention is a major KPI. With SendGrid we launched a new onboarding email that sends a drip welcome sequence to our users. With this new email sequence we have increased our 1-week retention from 8% to 17%.
Sam Lepak | TrustRadius Reviewer

Screenshots

Pricing Details

Campaign Monitor

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Marketing Campaigns

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Campaign Monitor
8.2
Twilio SendGrid Marketing Campaigns
8.8

Usability

Campaign Monitor
10.0
Twilio SendGrid Marketing Campaigns
7.0

Support Rating

Campaign Monitor
Twilio SendGrid Marketing Campaigns
8.8

Add comparison