What users are saying about
95 Ratings
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Score 8.1 out of 100
50 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • Campaign Monitor ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

8.9

Campaign Monitor

89%
6.1

Everest (Return Path + 250ok)

61%
Campaign Monitor ranks higher in 5/9 features

WYSIWYG email editor

8.3
83%
8 Ratings
5.0
50%
2 Ratings

Dynamic content

8.8
88%
21 Ratings
5.3
53%
2 Ratings

Ability to test dynamic content

8.0
80%
1 Rating
6.0
60%
7 Ratings

A/B testing

9.3
93%
21 Ratings
6.4
64%
8 Ratings

Email deliverability reporting

10.0
100%
2 Ratings
9.0
90%
29 Ratings

Landing pages

N/A
0 Ratings
5.0
50%
2 Ratings

Mobile optimization

N/A
0 Ratings
3.4
34%
6 Ratings

List management

N/A
0 Ratings
7.1
71%
9 Ratings

Triggered drip sequences

N/A
0 Ratings
8.0
80%
2 Ratings

Reporting & Analytics

10.0

Campaign Monitor

100%
7.3

Everest (Return Path + 250ok)

73%
Everest (Return Path + 250ok) ranks higher in 2/3 features

Standard reports

10.0
100%
1 Rating
7.6
76%
20 Ratings

Dashboards

N/A
0 Ratings
8.2
82%
22 Ratings

Custom reports

N/A
0 Ratings
6.0
60%
16 Ratings

Pre-Send Testing

8.3

Campaign Monitor

83%
8.0

Everest (Return Path + 250ok)

80%
Everest (Return Path + 250ok) ranks higher in 8/8 features

Spam Testing

8.3
83%
4 Ratings
8.9
89%
9 Ratings

URL Validation

N/A
0 Ratings
8.2
82%
6 Ratings

Link Tracking

N/A
0 Ratings
6.7
67%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
6 Ratings

Inbox Display

N/A
0 Ratings
8.6
86%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.4
74%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Email Previews

N/A
0 Ratings
9.0
90%
8 Ratings

Attribute Ratings

  • Campaign Monitor is rated higher in 1 area: Usability
  • Campaign Monitor and Everest (Return Path + 250ok) are tied in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.4

Campaign Monitor

74%
25 Ratings
7.4

Everest (Return Path + 250ok)

74%
27 Ratings

Likelihood to Renew

Campaign Monitor

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

10.0

Campaign Monitor

100%
2 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

Campaign Monitor

N/A
0 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

Campaign Monitor

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

CM Group

Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Validity

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review

Pros

CM Group

  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
Read full review

Validity

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
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Cons

CM Group

  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Validity

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review

Pricing Details

Campaign Monitor

Starting Price

$9 per month

Editions & Modules

Campaign Monitor editions and modules pricing
EditionModules
Basic91
Unlimited292
Premier1493

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Everest (Return Path + 250ok)

Starting Price

$20 per month

Editions & Modules

Everest (Return Path + 250ok) editions and modules pricing
EditionModules
Elements$201
Elements Plus$5252
ProfessionalCustom Pricing3
EnterpriseCustom Pricing4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

CM Group

No answers on this topic

Validity

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Usability

CM Group

The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Validity

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review

Support Rating

CM Group

No answers on this topic

Validity

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
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Implementation Rating

CM Group

No answers on this topic

Validity

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review

Alternatives Considered

CM Group

The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Validity

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review

Return on Investment

CM Group

  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Validity

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Read full review

Screenshots

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