Campaign Monitor vs. Yesmail360i

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaign Monitor
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
$9
per month
Yesmail360i
Score 8.0 out of 10
N/A
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and…N/A
Pricing
Campaign MonitorYesmail360i
Editions & Modules
Basic
$9
per month
Unlimited
$29
per month
Premier
$149
per month
No answers on this topic
Offerings
Pricing Offerings
Campaign MonitorYesmail360i
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Community Pulse
Campaign MonitorYesmail360i
Top Pros
Top Cons
Features
Campaign MonitorYesmail360i
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaign Monitor
8.9
23 Ratings
Yesmail360i
9.9
5 Ratings
WYSIWYG email editor8.18 Ratings9.95 Ratings
Dynamic content8.821 Ratings9.93 Ratings
Ability to test dynamic content8.01 Ratings9.93 Ratings
A/B testing9.421 Ratings9.94 Ratings
Email deliverability reporting10.02 Ratings10.06 Ratings
Landing pages00 Ratings9.82 Ratings
Mobile optimization00 Ratings9.93 Ratings
List management00 Ratings9.94 Ratings
Triggered drip sequences00 Ratings9.93 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaign Monitor
10.0
1 Ratings
Yesmail360i
9.9
4 Ratings
Standard reports10.01 Ratings9.94 Ratings
Dashboards00 Ratings9.94 Ratings
Custom reports00 Ratings9.94 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaign Monitor
8.1
4 Ratings
Yesmail360i
-
Ratings
Spam Testing8.14 Ratings00 Ratings
User Ratings
Campaign MonitorYesmail360i
Likelihood to Recommend
7.1
(25 ratings)
10.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
3.9
(4 ratings)
Usability
10.0
(2 ratings)
5.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Campaign MonitorYesmail360i
Likelihood to Recommend
CM Group
Campaign Monitor is undoubtedly one of the best software for managing email marketing campaigns; it is a robust platform and can be adapted to any company. If you are not a developer and don't know any code, it has many pre-made templates to use. I highly recommend Campaign Monitor; it is perfect, does what needs to be done, and is very easy to use.
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Yesmail Interactive
For all outbound messaging, YesMail is perfect. For Social Media management, or for customer service management, where customers or subscribers need a place to "talk back" to your organization, YesMail might not be the best platform.
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Pros
CM Group
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
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Yesmail Interactive
  • Large Enterprise email campaigns for Fortune 500 clients.
  • Account managers are very easy to work with and contact. I usually can get a response within a few hours to solve an issue.
  • Software is very easy to use and ramp up time was short.
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Cons
CM Group
  • Managing different subscriptions requires some thinking and setup with custom fields/lists/segments. It's not really 'out of the box' to set up.
  • The WYSIWYG editor is pretty locked down, which makes it idiot-proof, but would be great to have a little more control over padding, line height, kerning, etc.
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Yesmail Interactive
  • The ramp up time for new users is pretty poor. Since it is not an intuitive interface non tech savvy users have a hard time getting the most out of it
  • A lot of common functionality has to be built in... Which costs extra
  • Support isn't the best, they do respond but not at the speed I would like.
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Likelihood to Renew
CM Group
No answers on this topic
Yesmail Interactive
I do not have the buying decision to renew/change providers, but do have the ability to provide my feedback to those who do. Yesmail has a lot of kinks that need to be worked out. But, for those that just need to deploy emails, and house subscriptions, this is a decent platform to do so. Companies with more advanced campaign targeting/analysis needs should explore other service providers.
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Usability
CM Group
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint. Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached
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Yesmail Interactive
Overall it is easy to use but there's several different portals you must log into instead of having everything at your disposal in one place (reporting, emails, extracting data, etc).
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Support Rating
CM Group
No answers on this topic
Yesmail Interactive
Very easy to get a hold of an actual person and quick responses.
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Alternatives Considered
CM Group
The ability to track the effectiveness of email marketing campaigns in real-time is what makes Campaign Monitor interesting to use. All the vital features that we need to run professionally designed email campaigns that look wonderful on any device so that we boost our business are included in this platform.
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Yesmail Interactive
We currently use MailChimp for automation campaigns. While there are limitations with MailChimp segmentation, it was much faster to get set up. We still use Yesmail for the bulk of our sending, and could probably do all the same things we do with MailChimp but it would just take a bit longer to get it set up
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Return on Investment
CM Group
  • Because it's easy to use, we can design and send out newsletters easily and quickly, spending little time.
  • It's a great tool for aggregating all of the things our organization is up to and making sure people are aware of them.
  • Sometimes I wonder how many emails are sent to the Spam folder, but there are great tools to see how many opens you get.
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Yesmail Interactive
  • We spend quite a bit of time troubleshooting, so it has had a negative impact on employee efficiency. When there is an issue we have to give them step by step examples of what went wrong so they can re-create it. 8 times out of 10, they can't recreate the issue.
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