What users are saying about

Campaigner vs Cheetah Messaging

Campaigner
18 Ratings
Cheetah Messaging
36 Ratings

Campaigner

18 Ratings
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Score 7.4 out of 100

Based on 18 reviews and ratings

Cheetah Messaging

36 Ratings
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Score 6.5 out of 100

Based on 36 reviews and ratings

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.

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Anonymous | TrustRadius Reviewer
Verified User
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Cheetah Messaging

I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.

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Anonymous | TrustRadius Reviewer
Verified User
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Feature Rating Comparison

Email & Online Marketing

Campaigner
8.7
Cheetah Messaging
6.1
WYSIWYG email editor
Campaigner
8.5
Cheetah Messaging
6.0
Dynamic content
Campaigner
9.0
Cheetah Messaging
7.0
Ability to test dynamic content
Campaigner
9.0
Cheetah Messaging
7.0
Landing pages
Campaigner
9.9
Cheetah Messaging
4.0
A/B testing
Campaigner
6.6
Cheetah Messaging
6.0
Mobile optimization
Campaigner
7.8
Cheetah Messaging
5.0
Email deliverability reporting
Campaigner
8.2
Cheetah Messaging
8.0
List management
Campaigner
9.5
Cheetah Messaging
7.0
Triggered drip sequences
Campaigner
9.5
Cheetah Messaging
5.0

Reporting & Analytics

Campaigner
6.3
Cheetah Messaging
3.7
Dashboards
Campaigner
5.0
Cheetah Messaging
4.0
Standard reports
Campaigner
8.5
Cheetah Messaging
4.0
Custom reports
Campaigner
5.4
Cheetah Messaging
3.0

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.

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Zaheer Bulsara | TrustRadius Reviewer
Zaheer Bulsara
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Cheetah Messaging

  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.

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Duncan Hernandez | TrustRadius Reviewer
Duncan Hernandez
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Cons

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam

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Mahmoud Farag | TrustRadius Reviewer
Mahmoud Farag
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Cheetah Messaging

  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)

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Anonymous | TrustRadius Reviewer
Verified User
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Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.

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Zaheer Bulsara | TrustRadius Reviewer
Zaheer Bulsara
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Cheetah Messaging

Cheetah Messaging 7.6
Based on 3 answers
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,

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Anonymous | TrustRadius Reviewer
Verified User
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Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.

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Anonymous | TrustRadius Reviewer
Verified User
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Cheetah Messaging

Cheetah Messaging 4.0
Based on 1 answer
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.

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Anonymous | TrustRadius Reviewer
Verified User
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Cheetah Messaging

Cheetah Messaging 2.0
Based on 2 answers
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.

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Tim Sessions | TrustRadius Reviewer
Tim Sessions
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Cheetah Messaging

If we are comparing apples to apples for just sending emails, all the tools were about the same. Upload a list, code email, send email. For that they are all pretty much the same. The thing that brings Cheetahmail down is the support. The support is not bad but because they are in a different country it makes it tough to fix issues in a timely manner.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation

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Mahmoud Farag | TrustRadius Reviewer
Mahmoud Farag
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Cheetah Messaging

  • Our efficiency has decreased with CheetaMail actually. Too many service calls to find out why something isn't working as expected, account setup questions, issues with PiP, takes too long to get a simple form built, customer service response time, etc...
  • Reporting is not very streamlined. This has caused us to take our reporting offline and use a method with better visibility.

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Campaigner

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Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Cheetah Messaging

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Campaigner
6.9
Cheetah Messaging
4.0

Likelihood to Renew

Campaigner
9.0
Cheetah Messaging
7.6

Usability

Campaigner
5.0
Cheetah Messaging
4.0

Support Rating

Campaigner
1.1
Cheetah Messaging
2.0

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