Campaigner vs. Cheetah Messaging

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 6.4 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
Cheetah Messaging
Score 8.0 out of 10
N/A
Cheetah Messaging (CheetahMail) is an email marketing platform from CM Group company Cheetah Digital. It is optimized for delivering segmented email marketing campaigns with security in mind. It also integrates with any third-party CRM software.N/A
Pricing
CampaignerCheetah Messaging
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CampaignerCheetah Messaging
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CampaignerCheetah Messaging
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
7.2
3 Ratings
10% below category average
Cheetah Messaging
7.2
10 Ratings
10% below category average
WYSIWYG email editor7.03 Ratings5.09 Ratings
Dynamic content8.03 Ratings8.09 Ratings
Ability to test dynamic content8.03 Ratings7.09 Ratings
Landing pages8.02 Ratings7.09 Ratings
A/B testing3.03 Ratings8.09 Ratings
Mobile optimization6.03 Ratings8.08 Ratings
Email deliverability reporting7.05 Ratings7.017 Ratings
List management9.03 Ratings7.09 Ratings
Triggered drip sequences9.02 Ratings8.07 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.3
3 Ratings
55% below category average
Cheetah Messaging
6.7
9 Ratings
12% below category average
Dashboards5.01 Ratings7.09 Ratings
Standard reports7.03 Ratings7.09 Ratings
Custom reports1.03 Ratings6.09 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Campaigner
-
Ratings
Cheetah Messaging
7.0
1 Ratings
16% below category average
URL Validation00 Ratings6.01 Ratings
Link Tracking00 Ratings8.01 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Email Accessibility Tools00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings7.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings7.01 Ratings
Best Alternatives
CampaignerCheetah Messaging
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
Emma
Emma
Score 8.9 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
Emma
Emma
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerCheetah Messaging
Likelihood to Recommend
4.0
(4 ratings)
8.0
(11 ratings)
Likelihood to Renew
9.0
(1 ratings)
7.6
(3 ratings)
Usability
5.0
(2 ratings)
4.0
(1 ratings)
Support Rating
1.0
(3 ratings)
2.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
3.0
(2 ratings)
User Testimonials
CampaignerCheetah Messaging
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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CM Group
I think CheetahMail, being one of the main ESPs in the market, is a quality choice. However, I would suggest that it's really only valuable for a bit larger of an organization, generally having staff of 100+ and revenues in tens of millions -- this is mainly to justify the amount of investment required, so may be cost-prohibitive to some. You also need to make sure that you understand the entire "level of support" you will gain through your specific contract.... the key is understanding what types of resources are within your organization (who's doing the coding? who comes up with the next campaign? What's the overall strategy?) Depending on these questions and resources, may help determine your final needs from a services point of view. CheetahMail can provide a wealth of various services specific to needs (and changes over time as your business changes), but a clear understanding of what you have before you bring them on will really help getting up and running quickly. Also be sure to truly understand the costs for the initial integrations, setups, IP senders, etc.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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CM Group
  • Internal management - This is a great web-based tool that allows our users to see what emails go to whom.
  • Organization - Many layers of organization for templates since there are many types of remarketing emails that we send out.
  • Historical Records - CheetahMail sends us the raw text files of all email actions so we can upload them to our database.
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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CM Group
  • The organization of CheetahMail could at times be better, as you create more and more mailings, they just pile up in a long list. It would be useful to be able to create folders to store specific mailings in. (ex. editorial, newsletters, marketing, etc.)
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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CM Group
As I have begun exploring competitors, I've come to realize that every competitor offers so much more functionality and integration than CheetahMail does. When we first signed our contract, CheetahMail was much more innovative and at the forefront of email. Since being bought out by Experian, we've seen a huge decline in service and innovation. They have laid off much of their staff and moved their account representatives to Costa Rica. They also heavily rely on on third parties which you will have to pay large amounts of money for while other Email Service Providers have integrated new technologies into their platform. You will get more for your money going to a different email service such as Responsys, Silverpop, Listrak and the like,
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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CM Group
CheetahMail has a high learning curve to master and requires a lot of backend work with tech teams to set up. Navigation is not the best and everything that should be automated is still extremely manual.
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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CM Group
Account reps have a quick response time but a very slow resolution time. Because account reps do not have technical knowledge, there is a long long lead time between flagging a problem and tech team resolution.
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Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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CM Group
CheetahMail is very far behind these other providers. Specifically in Lyris we could build forms that automatically generated code connected to specific lists and be up and running in less than a few hours. With CheetahMail that would take days and developers at times.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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CM Group
  • The customer service team at CheetahMail was good and efficient. It is always a frustrating experience to call in when your stuck on something but the CS team did a good job of quickly and effectively helping us when we called them for support.
  • Compared to other ESPs that our employees support, this platform was quite easy to learn and the documentation provided often helped us figure things out without having to go and call CS.
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ScreenShots

Cheetah Messaging Screenshots

Screenshot of An enterprise scale, cross channel campaign management solution.
Cheetah Messaging allows marketers to empower their first-party data to create highly personalized, contextual communications across various customer engagement channels.Screenshot of The customer’s journey is how they live; the experience designed for them. Cheetah’s Journey Designer and planning tool helps marketers design the experience. The journey orchestration system automates and monitors the experience.