18 Ratings
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Score 7.4 out of 100
9 Ratings
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Score 10 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

For A/B Testing, Behavioural Targeting, Targeting with Predictive Algorithms and On Site Marketing studies, Insider would be a great match
İrem Yılmaz | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
8.7
Insider Growth Management Platform (GMP)
WYSIWYG email editor
Campaigner
8.5
Insider Growth Management Platform (GMP)
Dynamic content
Campaigner
9.0
Insider Growth Management Platform (GMP)
Ability to test dynamic content
Campaigner
9.0
Insider Growth Management Platform (GMP)
Landing pages
Campaigner
9.9
Insider Growth Management Platform (GMP)
A/B testing
Campaigner
6.6
Insider Growth Management Platform (GMP)
Mobile optimization
Campaigner
7.8
Insider Growth Management Platform (GMP)
Email deliverability reporting
Campaigner
8.1
Insider Growth Management Platform (GMP)
List management
Campaigner
9.5
Insider Growth Management Platform (GMP)
Triggered drip sequences
Campaigner
9.5
Insider Growth Management Platform (GMP)

Reporting & Analytics

Campaigner
6.3
Insider Growth Management Platform (GMP)
Dashboards
Campaigner
5.0
Insider Growth Management Platform (GMP)
Standard reports
Campaigner
8.5
Insider Growth Management Platform (GMP)
Custom reports
Campaigner
5.4
Insider Growth Management Platform (GMP)

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
İrem Yılmaz | TrustRadius Reviewer

Cons

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam
Mahmoud Farag | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Additional targeting options would potentially improve this product.
İrem Yılmaz | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

No score
No answers yet
No answers on this topic

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
İrem Yılmaz | TrustRadius Reviewer

Return on Investment

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation
Mahmoud Farag | TrustRadius Reviewer

Insider Growth Management Platform (GMP)

  • Knowing your customers better with A/B Tests
  • Testing big changes in advance and getting the chance of taking action on it
İrem Yılmaz | TrustRadius Reviewer

Screenshots

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Insider Growth Management Platform (GMP)

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Campaigner
7.0
Insider Growth Management Platform (GMP)
8.0

Likelihood to Renew

Campaigner
9.0
Insider Growth Management Platform (GMP)

Usability

Campaigner
5.0
Insider Growth Management Platform (GMP)

Support Rating

Campaigner
1.1
Insider Growth Management Platform (GMP)

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