16 Ratings
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460 Ratings
16 Ratings
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Score 4.2 out of 100

Salesforce Marketing Cloud Email Studio

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460 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
7.3
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Campaigner
7.1
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Campaigner
8.0
Salesforce Marketing Cloud Email Studio
7.9
Ability to test dynamic content
Campaigner
8.0
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Campaigner
8.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Campaigner
3.2
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Campaigner
5.9
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
Campaigner
7.2
Salesforce Marketing Cloud Email Studio
8.0
List management
Campaigner
9.0
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Campaigner
9.0
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Campaigner
4.4
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Campaigner
5.0
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Campaigner
7.1
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Campaigner
1.0
Salesforce Marketing Cloud Email Studio
2.7

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

Campaigner

  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

Campaigner

  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
Tim Sessions | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Rating Summary

Likelihood to Recommend

Campaigner
4.0
Salesforce Marketing Cloud Email Studio
7.1

Likelihood to Renew

Campaigner
9.0
Salesforce Marketing Cloud Email Studio
8.9

Usability

Campaigner
5.0
Salesforce Marketing Cloud Email Studio
7.8

Reliability and Availability

Campaigner
Salesforce Marketing Cloud Email Studio
9.0

Performance

Campaigner
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

Campaigner
1.1
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

Campaigner
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Campaigner
Salesforce Marketing Cloud Email Studio
9.0

Add comparison