Acquia DAM (Widen) vs. Campaigner

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Acquia DAM (Widen)
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Acquia DAM (Widen) helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets instantly findable. Content can be synced across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Acquia DAM to build a unique 360º view of their product content. It…N/A
Campaigner
Score 2.2 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
Pricing
Acquia DAM (Widen)Campaigner
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Acquia DAM (Widen)Campaigner
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Features
Acquia DAM (Widen)Campaigner
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Acquia DAM (Widen)
7.6
60 Ratings
16% above category average
Campaigner
4.7
4 Ratings
50% below category average
Dashboards7.757 Ratings5.01 Ratings
Standard reports7.552 Ratings8.04 Ratings
Custom reports7.341 Ratings1.03 Ratings
Data exportability7.942 Ratings00 Ratings
Content analytics7.644 Ratings00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Acquia DAM (Widen)
8.1
79 Ratings
2% above category average
Campaigner
-
Ratings
Uploading assets8.578 Ratings00 Ratings
Downloading assets8.479 Ratings00 Ratings
Categories8.276 Ratings00 Ratings
Asset storage9.278 Ratings00 Ratings
Asset sharing8.978 Ratings00 Ratings
Asset search8.079 Ratings00 Ratings
Tagging system8.075 Ratings00 Ratings
Content editing7.463 Ratings00 Ratings
Embed codes8.353 Ratings00 Ratings
Metadata8.869 Ratings00 Ratings
Collections7.872 Ratings00 Ratings
User access8.074 Ratings00 Ratings
DAM Integrations7.855 Ratings00 Ratings
DAM API7.340 Ratings00 Ratings
Workflow automations7.339 Ratings00 Ratings
Related asset discovery7.847 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Acquia DAM (Widen)
-
Ratings
Campaigner
6.3
4 Ratings
26% below category average
WYSIWYG email editor00 Ratings8.04 Ratings
Dynamic content00 Ratings4.04 Ratings
Ability to test dynamic content00 Ratings4.04 Ratings
Landing pages00 Ratings8.02 Ratings
A/B testing00 Ratings3.03 Ratings
Mobile optimization00 Ratings7.04 Ratings
Email deliverability reporting00 Ratings6.04 Ratings
List management00 Ratings8.04 Ratings
Triggered drip sequences00 Ratings9.02 Ratings
Best Alternatives
Acquia DAM (Widen)Campaigner
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Acquia DAM (Widen)Campaigner
Likelihood to Recommend
8.4
(183 ratings)
2.0
(5 ratings)
Likelihood to Renew
7.6
(10 ratings)
9.0
(1 ratings)
Usability
7.2
(9 ratings)
5.0
(2 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(174 ratings)
1.0
(2 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
6.4
(3 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
4.5
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
7.3
(1 ratings)
-
(0 ratings)
Professional Services
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Acquia DAM (Widen)Campaigner
Likelihood to Recommend
Acquia
Widen is a great digital asset manager internally. I loved the framework that the platform has. However, we created a main portal to share with our external partners so we could control what was private and what was public. The portal framework was not as user-friendly and we tried too much to make it like a website when it was meant to be a DAM. The main reason we switched providers is that we wanted to have the option to have a consistent framework internally and externally that was more user-friendly with better search capabilities.
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Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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Pros
Acquia
  • They offer valuable guidance and educational resources to Administrators
  • Their I.T. support is knowledgeable and responsive. And friendly!
  • They build community among Acquia DAM (Widen) Admins
  • They aren't as salesy and pushy as many of the other DAM Vendors that we considered. I don't feel like they are constantly trying to upsell me or take advantage. I hope this continues to be the case with the acquisition by Acquia.
  • They're just plain nice people to work with.
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Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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Cons
Acquia
  • Improvements in the cropping and editing features within Acquia DAM are essential to ease the workload for our graphic designers. The current functionality falls short in providing the necessary tools and precision required for efficient asset manipulation, not helping with that time management at all.
  • Enhancing the onboarding experience, we propose creating more video tutorials for Acquia DAM. These visual guides, covering topics from account setup to collaboration features, offer dynamic, step-by-step learning.
  • To improve the onboarding experience, we recommend expanding introductory tools and templates in Acquia DAM. Introducing more user-friendly features and providing a variety of templates will empower new users to navigate the platform with ease, fostering quicker proficiency and enhancing overall usability.
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Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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Likelihood to Renew
Acquia
Acquia DAM (Widen) is changing its pricing model and at this point, we are unsure whether it is a good thing for us or not. While we consider this a robust tool, we will take our time to evaluate the competitors.
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Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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Usability
Acquia
We used to have to respond to any email questions from our library users about how to find assets. With Acquia DAM (Widen), the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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Reliability and Availability
Acquia
Never had an issue where I was unable to access Widen.
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Ziff Davis Inc
No answers on this topic
Performance
Acquia
There have been a couple of rare instance where after I uploaded an asset, I was unable to rename it, or after uploading it it took a while before it actually appeared and can be viewed in the DAM.
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Ziff Davis Inc
No answers on this topic
Support Rating
Acquia
It's very seldom that I have to reach out for support, but when I have, there are quick solutions and follow-ups to make sure the system is working how it should be. My customer support team is also great at reaching out on a regular basis to keep me up to speed on emerging features I may be able to leverage to improve my experience.
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Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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Online Training
Acquia
The training was very thorough. The recordings for all our traning sessions were provided to us so that we could go back and review. Our trainer was always available for follow up questions. Our trainer shared a spreadsheet with us as a checklist for all things that needed to be done to ensure proper import and setup of our assets and DAM.
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Ziff Davis Inc
No answers on this topic
Implementation Rating
Acquia
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Ziff Davis Inc
No answers on this topic
Alternatives Considered
Acquia
Compared to Google Drive, the DAM platform stands out as a significantly advanced solution, offering additional features that elevate the user experience and functionality. While Google Drive excels in basic file storage and sharing, the DAM platform goes beyond these fundamentals, providing enhanced capabilities that cater to diverse needs.
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Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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Contract Terms and Pricing Model
Acquia
Can not give an accurate rating.
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Ziff Davis Inc
No answers on this topic
Return on Investment
Acquia
  • The central area for all images and videos is excellent. It has helped improve brand visuals and reduced requests on creative teams.
  • Due to our small user base (50), many features are not fully used by our business, the small user base is mainly down to costs and budgets set at the start of the year which is a shame as the benefits would be great but the step in costs is too great to transition effectively.
  • Uploading photoshoots can be tricky due to restrictions on upload and edit counts.
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Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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ScreenShots

Acquia DAM (Widen) Screenshots

Screenshot of Dashboard can be customized to provide users with a springboard to popular assets, collections, and portals.Screenshot of Custom-branded portals to share curated collections of assets and microsites.Screenshot of Asset performance tracking including downloads, embedded asset views, and shares.Screenshot of Custom analytics dashboards to display system reports for all usage data.Screenshot of Any asset type can be searched, downloaded, shared, and embedded.