Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 6.4 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…
$59
per month
Widen
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
Widen DAM helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets findable. Users can sync content across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Widen to build a 360-degree view of their product content. It displays product associations…N/A
Pricing
CampaignerWiden
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CampaignerWiden
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Features
CampaignerWiden
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
7.2
3 Ratings
10% below category average
Widen
-
Ratings
WYSIWYG email editor7.03 Ratings00 Ratings
Dynamic content8.03 Ratings00 Ratings
Ability to test dynamic content8.03 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing3.03 Ratings00 Ratings
Mobile optimization6.03 Ratings00 Ratings
Email deliverability reporting7.05 Ratings00 Ratings
List management9.03 Ratings00 Ratings
Triggered drip sequences9.02 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.3
3 Ratings
55% below category average
Widen
6.4
5 Ratings
5% below category average
Dashboards5.01 Ratings6.55 Ratings
Standard reports7.03 Ratings7.04 Ratings
Custom reports1.03 Ratings4.12 Ratings
Data exportability00 Ratings8.02 Ratings
Content analytics00 Ratings6.41 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Campaigner
-
Ratings
Widen
7.5
7 Ratings
8% below category average
Uploading assets00 Ratings7.67 Ratings
Downloading assets00 Ratings7.67 Ratings
Categories00 Ratings7.97 Ratings
Asset storage00 Ratings8.37 Ratings
Asset sharing00 Ratings8.06 Ratings
Asset search00 Ratings7.97 Ratings
Tagging system00 Ratings7.57 Ratings
Content editing00 Ratings7.66 Ratings
Embed codes00 Ratings8.26 Ratings
Metadata00 Ratings8.27 Ratings
Collections00 Ratings6.95 Ratings
User access00 Ratings8.56 Ratings
DAM Integrations00 Ratings8.04 Ratings
DAM API00 Ratings6.93 Ratings
Workflow automations00 Ratings6.13 Ratings
Related asset discovery00 Ratings5.52 Ratings
Best Alternatives
CampaignerWiden
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
pCloud
pCloud
Score 9.0 out of 10
Medium-sized Companies
Emma
Emma
Score 8.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Emma
Emma
Score 8.9 out of 10
Canto
Canto
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerWiden
Likelihood to Recommend
4.0
(4 ratings)
8.3
(112 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.2
(5 ratings)
Usability
5.0
(2 ratings)
7.7
(6 ratings)
Support Rating
1.0
(3 ratings)
8.8
(109 ratings)
Implementation Rating
-
(0 ratings)
4.8
(2 ratings)
User Testimonials
CampaignerWiden
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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Widen, an Acquia company
I think Widen offers a great solution for any company looking to add a Digital Asset Management tool. They provide excellent support and really listen to their customer's requests and concerns. Their customization options are great for addressing the company's individual needs. Being powered by metadata has tremendously improved our searching experience - we no longer have duplicate files saved in multiple locations, with team members constantly wondering if they have the most up-to-date version or team members wasting time digging through folders and shared drives looking for a single asset.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
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Widen, an Acquia company
  • Once the structure is planned and implemented, metadata functionality allows for robust search and filtering
  • Asset organization options facilitate more than one way for users to find what they need. Once any complexity in planning and configuration is complete, with clear guidance the user experience is simplistic enough to increase chances of engagement and adoption
  • Customer Success Managers, Live Chat Support, and Widen Connect all combine to provide a real wealth of material to lean on while in the early stages of planning your Collective, and refining for continuous improvement once things are live
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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Widen, an Acquia company
  • Workflow has its limits and could easily become easier to manage deliverables/set up workflows for asset creation and approval.
  • Steps in the DAM that work for other customers often times add time/clicks/steps for us in how we use it.
  • The updates that affect me and how I use Widen seem to be few and far between.
  • While I'm one customer, I don't feel that my feedback makes a difference. I'm not upset, but I enjoy providing feedback to my reps and would love to see it have a positive effect on updates. Again, I'm one voice among many, so I'm not upset by this.
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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Widen, an Acquia company
Widen is currently the hub of all our assets and it has been easy to connect it with the CMS and our PIM. It's easy to connect it with other systems and Widen support makes the difference in this area. We also have access to Widen University with current content to train new users and to be updated on Widen's capabilities.
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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Widen, an Acquia company
We used to have to respond to any email questions from our library users about how to find assets. With Widen, the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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Widen, an Acquia company
Implementation support was fantastic. We were paired with an implementation consultant who met with us weekly, guided us through the many steps, answered questions and helped with problem solving. The only time I have ever looked forward to an 8:30 am meeting! DAM maintenance support is also excellent. If I can't figure out how to get something to work within the DAM or if something strange happens, I can either chat with support immediately or start a ticket through Widen Connect. If the first level of support can't help, I usually hear back from the second tier within hours. They are very responsive. As I've mentioned elsewhere in my review, support in getting some of our integrations set up has been a bit lackluster (speaking of integrations not covered by the standard ones offered by Widen). I feel that Widen should step up to the plate for the things we are asking, because the integrations that we want (building e-mails, for example) are obvious functions that a modern enterprise DAM should perform. Fortunately, we do have engineering support in our company, but it's still be frustrating with Widen.
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Implementation Rating
Ziff Davis Inc
No answers on this topic
Widen, an Acquia company
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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Widen, an Acquia company
We have used Google Drive in the past to share assets with partners and customers. There is no way to track the usage of the assets with Google Drive. Not only for usage but security reasons as well. Google Drive is limited on adding tags whereas Widen provides customizable metadata fields for us to control.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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Widen, an Acquia company
We would like to see further adoption of the use of the DAM by our creative teams to help them handle WIP files.
  • Whenever we have a new product launch, we are able to have all the assets ready to go but protected as confidential. Once we have the product finalized and publicly announced we can batch rename all the files and release the images within an hour.
  • Previously this took a team of 3 people all day to perform the same function 1 person does in 1 hour.
  • With the DAM accessible by both product and marketing teams, we are all to ensure the latest images are always available for team members.
  • Team members report saving time searching for images.
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ScreenShots

Widen Screenshots

Screenshot of Customize your dashboard to provide users with a springboard to popular assets, collections, and portals.Screenshot of Design custom-branded portals to share curated collections of assets and microsites.Screenshot of Track asset performance including downloads, embedded asset views, and shares.Screenshot of Generate custom analytics dashboards and run system reports for all usage data.Screenshot of Search, download, share, and embed any asset type.