What users are saying about
18 Ratings
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Score 7.4 out of 100
21 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Campaigner

Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Anonymous | TrustRadius Reviewer

Widen an Acquia Company

Widen is great if you have a large cross-divisional organization with many assets. It is great to keep all assets in one place and organized. This is really beneficial for sales organizations, training and marketing teams. The version control also allows for users to upload a document and get a shareable link. These links can be shared with the end-user and never changes even when updates are made to the document. This is great to ensure that the end-users always have the latest version. Widen is also great for end-users to download, share and view uploaded assets easily.Widen may not be needed for very small organizations will little assets or just document only sharing.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Campaigner
8.7
Widen an Acquia Company
WYSIWYG email editor
Campaigner
8.5
Widen an Acquia Company
Dynamic content
Campaigner
9.0
Widen an Acquia Company
Ability to test dynamic content
Campaigner
9.0
Widen an Acquia Company
Landing pages
Campaigner
9.9
Widen an Acquia Company
A/B testing
Campaigner
6.6
Widen an Acquia Company
Mobile optimization
Campaigner
7.8
Widen an Acquia Company
Email deliverability reporting
Campaigner
8.2
Widen an Acquia Company
List management
Campaigner
9.5
Widen an Acquia Company
Triggered drip sequences
Campaigner
9.5
Widen an Acquia Company

Reporting & Analytics

Campaigner
6.3
Widen an Acquia Company
Dashboards
Campaigner
5.0
Widen an Acquia Company
Standard reports
Campaigner
8.5
Widen an Acquia Company
Custom reports
Campaigner
5.4
Widen an Acquia Company

Pros

Campaigner

  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Zaheer Bulsara | TrustRadius Reviewer

Widen an Acquia Company

  • Metadata and tagging - being able to customize the metadata fields is extremely helpful in building the perfect digital asset management software for your team.
  • User Interface - the user interface is extremely easy to navigate and Widen is continuously trying to improve the flow of the DAM.
  • Support Center - Between the online knowledge base / chat and email support, there's always a quick and easy way to find an answer to a question you might have.
Anonymous | TrustRadius Reviewer

Cons

Campaigner

  • More ways to schedule newsletters
  • Some emails may go to spam
Mahmoud Farag | TrustRadius Reviewer

Widen an Acquia Company

  • Search filters are redundant or hard to stack.
  • Image previews are clunky and unhelpful.
  • Can't search two things at once — if you search "cars" in one tab, then "birds" in a second tab, the first tab will start showing you birds when you continue to scroll.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Campaigner

Campaigner 9.0
Based on 1 answer
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Zaheer Bulsara | TrustRadius Reviewer

Widen an Acquia Company

Widen an Acquia Company 10.0
Based on 1 answer
No answer on this topic is available.

Usability

Campaigner

Campaigner 5.0
Based on 2 answers
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.If you are tech savy this system might be for you but you'll be on your own.
Anonymous | TrustRadius Reviewer

Widen an Acquia Company

Widen an Acquia Company 8.8
Based on 6 answers
We have all levels of users in the program right now with no issue. We continue to build out how it can be helpful and see if continually improving our experience in the future. Widen has been an integral part of those conversations.
Jen Kneeland | TrustRadius Reviewer

Support Rating

Campaigner

Campaigner 1.1
Based on 3 answers
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Anonymous | TrustRadius Reviewer

Widen an Acquia Company

Widen an Acquia Company 8.3
Based on 6 answers
The only reason I need to contact them was for my login. Not needing to reach out is a great thing.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Campaigner

MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
Tim Sessions | TrustRadius Reviewer

Widen an Acquia Company

Cumulus didn't offer the flexibility or price point our organization needed. We would need to pay almost double the amount to Cumulus to get the same feature set of Widen out of the box.
Anonymous | TrustRadius Reviewer

Return on Investment

Campaigner

  • Saves time and resources
  • Reduced overhead costs
  • Higher conversion rates
  • Email list segmentation
Mahmoud Farag | TrustRadius Reviewer

Widen an Acquia Company

  • It makes [us get our] work done in less time, and that saves money. Without a doubt it is a very good investment.
Steven Patterson | TrustRadius Reviewer

Screenshots

Pricing Details

Campaigner

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Widen an Acquia Company

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Campaigner
6.9
Widen an Acquia Company
8.3

Likelihood to Renew

Campaigner
9.0
Widen an Acquia Company
10.0

Usability

Campaigner
5.0
Widen an Acquia Company
8.8

Support Rating

Campaigner
1.1
Widen an Acquia Company
8.3

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