Likelihood to Recommend
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Read full review
I think Widen offers a great solution for any company looking to add a Digital Asset Management tool. They provide excellent support and really listen to their customer's requests and concerns. Their customization options are great for addressing the company's individual needs. Being powered by metadata has tremendously improved our searching experience - we no longer have duplicate files saved in multiple locations, with team members constantly wondering if they have the most up-to-date version or team members wasting time digging through folders and shared drives looking for a single asset.
Read full review Pros Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others. We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial. Customization is great. You can really make all your emails look exactly like they're pictured in your head. Read full review Once the structure is planned and implemented, metadata functionality allows for robust search and filtering Asset organization options facilitate more than one way for users to find what they need. Once any complexity in planning and configuration is complete, with clear guidance the user experience is simplistic enough to increase chances of engagement and adoption Customer Success Managers, Live Chat Support, and Widen Connect all combine to provide a real wealth of material to lean on while in the early stages of planning your Collective, and refining for continuous improvement once things are live Read full review Cons Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails. Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through. Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account. Read full review Workflow has its limits and could easily become easier to manage deliverables/set up workflows for asset creation and approval. Steps in the DAM that work for other customers often times add time/clicks/steps for us in how we use it. The updates that affect me and how I use Widen seem to be few and far between. While I'm one customer, I don't feel that my feedback makes a difference. I'm not upset, but I enjoy providing feedback to my reps and would love to see it have a positive effect on updates. Again, I'm one voice among many, so I'm not upset by this. Read full review Likelihood to Renew
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Read full review
Widen is currently the hub of all our assets and it has been easy to connect it with the CMS and our PIM. It's easy to connect it with other systems and Widen support makes the difference in this area. We also have access to Widen University with current content to train new users and to be updated on Widen's capabilities.
Read full review Usability
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
Read full review
We used to have to respond to any email questions from our library users about how to find assets. With Widen, the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
Read full review Support Rating
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
Read full review
Implementation support was fantastic. We were paired with an implementation consultant who met with us weekly, guided us through the many steps, answered questions and helped with problem solving. The only time I have ever looked forward to an 8:30 am meeting! DAM maintenance support is also excellent. If I can't figure out how to get something to work within the DAM or if something strange happens, I can either chat with support immediately or start a ticket through Widen Connect. If the first level of support can't help, I usually hear back from the second tier within hours. They are very responsive. As I've mentioned elsewhere in my review, support in getting some of our integrations set up has been a bit lackluster (speaking of integrations not covered by the standard ones offered by Widen). I feel that Widen should step up to the plate for the things we are asking, because the integrations that we want (building e-mails, for example) are obvious functions that a modern enterprise DAM should perform. Fortunately, we do have engineering support in our company, but it's still be frustrating with Widen.
Read full review Implementation Rating
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
Read full review Alternatives Considered MailChimp
is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of
, Campaigner is lacking. However,
is pricier. So you are definitely getting what you pay for.
Read full review
We have used
in the past to share assets with partners and customers. There is no way to track the usage of the assets with
. Not only for usage but security reasons as well.
is limited on adding tags whereas Widen provides customizable metadata fields for us to control.
Read full review Return on Investment We are able to sell Campaigner as a premium feature The plans can be a bit pricey We do cover cost by using their flexible "bucket" model. Read full review
We would like to see further adoption of the use of the DAM by our creative teams to help them handle WIP files.
Whenever we have a new product launch, we are able to have all the assets ready to go but protected as confidential. Once we have the product finalized and publicly announced we can batch rename all the files and release the images within an hour. Previously this took a team of 3 people all day to perform the same function 1 person does in 1 hour. With the DAM accessible by both product and marketing teams, we are all to ensure the latest images are always available for team members. Team members report saving time searching for images. Read full review ScreenShots