Campayn vs. VerticalResponse from Deluxe

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campayn
Score 9.0 out of 10
N/A
Campayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.
$19
per month
VerticalResponse
Score 7.5 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis. VerticalResponse is a Deluxe brand (acquired 2013).
$9
per month
Pricing
CampaynVerticalResponse from Deluxe
Editions & Modules
Basic
$19
per month
Unlimited
$39
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
CampaynVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.
More Pricing Information
Features
CampaynVerticalResponse from Deluxe
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campayn
7.7
2 Ratings
3% below category average
VerticalResponse from Deluxe
9.1
7 Ratings
13% above category average
WYSIWYG email editor8.02 Ratings8.96 Ratings
Dynamic content8.02 Ratings10.04 Ratings
Ability to test dynamic content7.02 Ratings10.03 Ratings
Landing pages8.02 Ratings8.83 Ratings
Mobile optimization8.02 Ratings7.04 Ratings
Email deliverability reporting9.04 Ratings10.014 Ratings
List management7.02 Ratings10.07 Ratings
Triggered drip sequences7.01 Ratings9.02 Ratings
A/B testing00 Ratings8.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campayn
7.0
2 Ratings
8% below category average
VerticalResponse from Deluxe
9.4
8 Ratings
22% above category average
Dashboards9.02 Ratings8.88 Ratings
Standard reports6.02 Ratings9.48 Ratings
Custom reports6.02 Ratings10.05 Ratings
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User Ratings
CampaynVerticalResponse from Deluxe
Likelihood to Recommend
8.0
(2 ratings)
8.7
(27 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(19 ratings)
Usability
-
(0 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
8.0
(8 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(8 ratings)
User Testimonials
CampaynVerticalResponse from Deluxe
Likelihood to Recommend
Campayn
For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
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Deluxe Corporation
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Pros
Campayn
  • The user interface of this software is very attractive. It helps users navigate the website easily.
  • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
  • It also provides free email templates which can be edited as per the requirement.
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Deluxe Corporation
  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
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Cons
Campayn
  • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
  • I found less segmentation options for contacts. It should be slightly more.
  • Its customer service is not very active and quick. It takes lot of time.
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Deluxe Corporation
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
Campayn
No answers on this topic
Deluxe Corporation
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
Campayn
No answers on this topic
Deluxe Corporation
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
Campayn
No answers on this topic
Deluxe Corporation
Never had an issue with uptime
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Performance
Campayn
No answers on this topic
Deluxe Corporation
No issues
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Support Rating
Campayn
No answers on this topic
Deluxe Corporation
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
Campayn
No answers on this topic
Deluxe Corporation
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
Campayn
No answers on this topic
Deluxe Corporation
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
Campayn
I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
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Deluxe Corporation
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
Campayn
  • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
  • It helps us to increase our customer base by adding sign-up forms in our emails.
  • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
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Deluxe Corporation
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots