Canto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.5 out of 10
N/A
Canto delivers digital asset management capabilities while offering an intuitive experience for teams. Canto's AI Visual Search enables users to search their brand libraries using natural language.N/A
Pricing
Canto
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Canto
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeOptional
Additional DetailsCanto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
More Pricing Information
Community Pulse
Canto
Considered Both Products
Canto
Chose Canto
We chose Canto because of the cost, customer service, and features. We were also impressed with the onboarding process.
Chose Canto
I have not used any other Canto-like products, but Canto is greatly superior to saving corporate visual assets on the cloud in complex folder structures that cannot be auto-searched by what the visuals represent.
Chose Canto
Canto is a lot more versatile with a lot more features.
Chose Canto
Before we made the switch to Canto, our assets were spread out over several platforms: Google Drive, Dropbox, Email, and our internal S Drive. There really was not a way to find things easily, and often some team members would have some assets, but not even know about others. …
Chose Canto
Canto was one of the most cost effective options and was the only one that included all of the features that we were looking for (AI tagging, facial recognition, PMS integrations, OCR text recognition, etc)
Chose Canto
It's hard to find anything by default in Dropbox vs canto. There's basically no search features compared to Canto.
Chose Canto
Canto is much more visual based, and really like the sharing link.
Chose Canto
I used Canto Cumulus many years ago which is why I recommended Canto for us. We had hoped it would fit better with our very broad needs, but several people have recommended we pursue Media Valet, assuming we continue to look for a DAM. They feel it is more applicable to …
Chose Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for …
Chose Canto
Canto is not the best DAM solution on the market. It feel sort of date and is based on older ways of working with assets. The performance and UX for the cost is not in alignment. I would highly recommend picking a different product for the price point. Other Dam solutions have …
Chose Canto
After researching and demoing several DAMs, we landed on Canto for several reasons: the price was lower than most of it's competitors, it integrated with our create workflow solution, and it had a simple and user-friendly interface, which was browser-based and required no …
Chose Canto
Canto provides a more powerful directory and database to support the process for input and sharing of assets.
Chose Canto
While I've only done demo versions of the listed products and others, I can say that Canto was one of the most easy to use yet robust toolkits I encountered. It can do everything you want and more, but not be too bogged down in using it. That said, some of the workflow and …
Chose Canto
I don't have enough experience with other DAMs to truly weigh them against Canto.
Chose Canto
Canto's customer service was amazing compared to Bynder. I didn't feel rushed or like "just another sale" thanks to Beau Nichols. He continued to follow up (in a not-annoying way) as I was receiving approval from my company.
Chose Canto
Other teams at our university are using PhotoShelter to store and organize their photos, and I use/access PhotoShelter to download images that have been provided to us through that system as well. When using Canto, we are entering more detailed types of information on our …
Chose Canto
Canto is more robust, but it also has its disadvantages as well. Definitely offers more features and is cheaper than its competitors though.
Chose Canto
I have not used other DAMs. I have used Dropbox. which I do not like at all. DB is just a folder system that adds tagging. It's bulky and not a DAM at all to me.
Chose Canto
We evaluated Bynder when we were searching for a DAM. We ultimately chose Canto because it made more sense for our organization in terms of the face detection, and how the assets were handled. Bynder was too robust for our needs.
Chose Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging …
Chose Canto
Bynder has more focus on media creation and brand management; we needed an easy way to access mainly pictures and stories from all our locations and from the field.
Chose Canto
This was selected by the University.
Chose Canto
I don't know of any other products like Canto.
Top Pros
Top Cons
Features
Canto
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canto
6.6
10 Ratings
1% above category average
Dashboards6.710 Ratings
Standard reports6.69 Ratings
Content analytics6.59 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Canto
7.1
24 Ratings
11% below category average
Uploading assets7.523 Ratings
Downloading assets8.224 Ratings
Categories7.223 Ratings
Asset storage8.123 Ratings
Asset sharing7.924 Ratings
Asset search7.424 Ratings
Tagging system7.223 Ratings
Content editing6.416 Ratings
Embed codes7.010 Ratings
Metadata6.720 Ratings
Collections7.421 Ratings
User access7.023 Ratings
DAM Integrations6.713 Ratings
DAM API6.88 Ratings
Workflow automations5.69 Ratings
Related asset discovery6.613 Ratings
Best Alternatives
Canto
Small Businesses
Adobe Bridge
Adobe Bridge
Score 8.8 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternatives
User Ratings
Canto
Likelihood to Recommend
8.0
(253 ratings)
Likelihood to Renew
9.1
(18 ratings)
Usability
8.3
(95 ratings)
Availability
6.4
(1 ratings)
Performance
6.4
(1 ratings)
Support Rating
6.5
(157 ratings)
Online Training
8.3
(2 ratings)
Implementation Rating
8.3
(12 ratings)
Configurability
3.6
(1 ratings)
Ease of integration
6.4
(1 ratings)
Product Scalability
6.4
(1 ratings)
Vendor post-sale
7.3
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
User Testimonials
Canto
Likelihood to Recommend
Canto
Canto is an excellent tool for organizing assets and searching for them in one location. I also really enjoy using the mobile version of Canto on my smartphone when I am on the go. Canto is robust and fast and it has been a major advancement in the way that my organization stores and shares assets.
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Pros
Canto
  • Ability to manage several portals and allow different users access to each.
  • Ability to customize each Canto platform or portal to suit all needs.
  • The platform is very easy to use, and while there are more complex components to the platform, users are able to use only the basics and remain very successful.
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Cons
Canto
  • The brand templates add-on is very difficult to use. It sounds great on paper, but when you actually try to use it you find out it's very clunky and limited.
  • Adding fonts to style guides is difficult. Would love to see some sort of integration with Adobe and Google fonts.
  • Duplicate finder only finds exact duplicates, so if a file has been run through processing of any sort it doesn't find it (ie Photoshop, Lightroom). Would be great if it could have some sort of optical duplicate finder.
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Likelihood to Renew
Canto
It's a fantastic product and we get a lot of mileage out of Canto. I would 100% say that we plan to renew our subscription and have not explored any other digital asset management tools. It has all the tools we need, seamlessly connects with Adobe products (out primary design tool) and continues to innovate.
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Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Performance
Canto
I've satisfied with the performance
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Support Rating
Canto
I think Canto's onboarding process was really helpful. Our employees were able to utilize the system without excess training sessions which isn't always the case with some software. I also think that their customer support has proven to be super helpful when minor issues arise
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Online Training
Canto
Very knowledgable and accommodating trainers who listen to what you're asking and provide detailed yet simple instructions.
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Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Alternatives Considered
Canto
Dropbox is not as organized as Canto is. This is very impactful to help us stay consistent and to stay proper when managing our digital assets. Moreover, the ease of navigation is a lot better than Dropbox ever was, this is a big reason why our company has been using Canto for SEVERAL years.We do not want to leave Canto!
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Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Return on Investment
Canto
  • Covid: We all worked from home. It was a major impact for us to stop using a sketchy VPN that is slow and painful. We all became so much more efficient in our work.
  • Sharing assets: Our company has grown substantially in the past 3 years. Having Canto means that we can easily share assets with our worldwide divisions. We are leading the way on this as the companies we acquired are using archaic servers. We will bring everyone in the Canto world to better manage our assets.
  • Control: Prior to Canto, people were misusing images - not using the right ones, not using watermarks. Now it's all preventable and we are seeing better quality images used appropriately.
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ScreenShots

Canto Screenshots

Screenshot of the Canto AI Visual Search to discover digital assets faster.Screenshot of asset discovery with AI Visual Search, using natural language to instantly find the most relevant images and videos in Canto.Screenshot of Canto's integrations, including Adobe Creative Suite, Hootsuite, Canva, and monday.com.Screenshot of sharing tools to push on-brand digital content to teams, channels, and platforms while maintaining control with access controls and digital rights management.Screenshot of the organized, searchable content hub, where everyone can always find what they need, when they need it.