Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canto
Score 8.6 out of 10
N/A
Canto is a digital asset management (DAM) software. Per the vendor, this simple yet intuitive solution gives organizations a visual way to centralize, organize and share all their digital brand assets, empowering them to save valuable time and gain a competitive edge. Canto’s DAM solution has wide applicability to a variety of industry verticals, including retail, manufacturing, education, transportation, hospitality, nonprofit, healthcare, food and beverage, technology and more. Canto’s…N/A
Widen
Score 8.2 out of 10
Enterprise companies (1,001+ employees)
Widen DAM helps brands manage and distribute assets across teams, tools, and channels. A configurable metadata schema provides business-specific search and workflow capabilities. Plus, AI-powered auto tagging makes assets findable. Users can sync content across systems using the API or pre-built integrations with over 50 tools, from creative suites to project management. Product-based companies can use Widen to build a 360-degree view of their product content. It displays product associations…N/A
Pricing
CantoWiden
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CantoWiden
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional DetailsGuided or full-service implementation options and annual subscriptions based on capabilities required. Workgroup and unlimited user options available. Storage with Amazon Web Services. Professional services available for strategy consulting, change management, administration services, design services, and managed integrations.
More Pricing Information
Community Pulse
CantoWiden
Considered Both Products
Canto
Chose Canto
Canto functions a lot like our existing server/file storage system, so the transition was smooth. Canto was supreme in searching/tagging. The salespeople were also the easiest to work with.
Chose Canto

CANTO is the best balance of functionality, performance and cost for a company like mine that has started a digital transformation programme. Adobe Experience is best in class but too expensive.
Chose Canto
Canto proved to be the simplest and cleanest user interface in our opinion. The price was much less than many of the other options that offered the features (bells & whistles) we found unnecessary.
Chose Canto
Widen was incredibly difficult to search through and the organization and interface was not user friendly. AEM didn't allow more than a small handful of users, so we never got to actually use it as intended.
Chose Canto
Canto has created their own Adobe plugin while Widen utilizes a third party vendor. The Canto plugin is much more reliable and Canto is extremely responsive on issues and suggestions whereas Widen has to rely on a vendor.
Chose Canto
Canto's customer service and the ability to adapt to our needs is one thing that sticks out over some of the competition. Many of the other platforms that were comparable to Canto's robust feature list and ease of usability were much expensive. Canto is continuously adding new …
Chose Canto
Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but …
Widen
Chose Widen
More fully-featured (and expensive) than Portfolio, less expensive than Canto (when we last looked at it).
Chose Widen
I've personally found the user experience with Widen to be more intuitive and easy to learn. Once you get the hang of how to search the metadata, I think it's easier to find the assets you are looking for and truly narrow down your search.
Chose Widen
I inherited this system when I joined my company but I would like to do some comparison shopping.
Chose Widen
There are a number of features that competitors provide that I would love to see incorporated into Widen but the pricing for Widen is the best value for us.
Top Pros
Top Cons
Features
CantoWiden
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canto
-
Ratings
Widen
6.4
5 Ratings
5% below category average
Dashboards00 Ratings6.55 Ratings
Standard reports00 Ratings7.04 Ratings
Custom reports00 Ratings4.12 Ratings
Data exportability00 Ratings8.02 Ratings
Content analytics00 Ratings6.41 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Canto
-
Ratings
Widen
7.5
7 Ratings
8% below category average
Uploading assets00 Ratings7.67 Ratings
Downloading assets00 Ratings7.67 Ratings
Categories00 Ratings7.97 Ratings
Asset storage00 Ratings8.37 Ratings
Asset sharing00 Ratings8.06 Ratings
Asset search00 Ratings7.97 Ratings
Tagging system00 Ratings7.57 Ratings
Content editing00 Ratings7.66 Ratings
Embed codes00 Ratings8.26 Ratings
Metadata00 Ratings8.27 Ratings
Collections00 Ratings6.95 Ratings
User access00 Ratings8.56 Ratings
DAM Integrations00 Ratings8.04 Ratings
DAM API00 Ratings6.93 Ratings
Workflow automations00 Ratings6.13 Ratings
Related asset discovery00 Ratings5.52 Ratings
Best Alternatives
CantoWiden
Small Businesses
pCloud
pCloud
Score 9.0 out of 10
pCloud
pCloud
Score 9.0 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.9 out of 10
MediaValet
MediaValet
Score 9.9 out of 10
Enterprises
Oracle CX Marketing
Oracle CX Marketing
Score 8.5 out of 10
Canto
Canto
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CantoWiden
Likelihood to Recommend
8.6
(229 ratings)
8.3
(112 ratings)
Likelihood to Renew
8.6
(16 ratings)
8.2
(5 ratings)
Usability
8.0
(93 ratings)
7.7
(6 ratings)
Availability
6.4
(1 ratings)
-
(0 ratings)
Performance
6.4
(1 ratings)
-
(0 ratings)
Support Rating
7.2
(136 ratings)
8.8
(109 ratings)
Online Training
4.5
(1 ratings)
-
(0 ratings)
Implementation Rating
7.0
(10 ratings)
4.8
(2 ratings)
Configurability
3.6
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(1 ratings)
-
(0 ratings)
Product Scalability
6.4
(1 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
CantoWiden
Likelihood to Recommend
Canto
Sharing assets with anyone in our organization, whether they are a Canto user or not, is extremely easy. I use my mobile device for taking photos and videos so the app is crucial in my role. It removes the extra step of sending the assets through email and then save it to the appropriate folder. Although, on occasion, I do have file uploads fail. A quick phone reset usually takes care of that. I also love the integration with Canva as that is our design tool of choice. Having easy access to our assets saves an incredible amount of time.
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Widen, an Acquia company
I think Widen offers a great solution for any company looking to add a Digital Asset Management tool. They provide excellent support and really listen to their customer's requests and concerns. Their customization options are great for addressing the company's individual needs. Being powered by metadata has tremendously improved our searching experience - we no longer have duplicate files saved in multiple locations, with team members constantly wondering if they have the most up-to-date version or team members wasting time digging through folders and shared drives looking for a single asset.
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Pros
Canto
  • Allowing users to download a resized version of an image self serve (eg. for social media)
  • Sharing collections where recipients can see and download high res images
  • Tagging to make searches very simple and eliminate complete folder structures
  • Tag all info about an asset in the data rather than trying to name images with this data
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Widen, an Acquia company
  • Once the structure is planned and implemented, metadata functionality allows for robust search and filtering
  • Asset organization options facilitate more than one way for users to find what they need. Once any complexity in planning and configuration is complete, with clear guidance the user experience is simplistic enough to increase chances of engagement and adoption
  • Customer Success Managers, Live Chat Support, and Widen Connect all combine to provide a real wealth of material to lean on while in the early stages of planning your Collective, and refining for continuous improvement once things are live
Read full review
Cons
Canto
  • Some UI/UX improvements.
  • The portals feature is a nice start, but the design tools are limited. I wish it would function more like a CMS.
  • Intermediate user types. Currently, it's regular users (free) and power users ($1,000/per person/year). A user level with a lower cost and fewer administrative functions would be welcomed.
  • Adobe Connector should be made available for users who are not assigned as power users.
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Widen, an Acquia company
  • Workflow has its limits and could easily become easier to manage deliverables/set up workflows for asset creation and approval.
  • Steps in the DAM that work for other customers often times add time/clicks/steps for us in how we use it.
  • The updates that affect me and how I use Widen seem to be few and far between.
  • While I'm one customer, I don't feel that my feedback makes a difference. I'm not upset, but I enjoy providing feedback to my reps and would love to see it have a positive effect on updates. Again, I'm one voice among many, so I'm not upset by this.
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Likelihood to Renew
Canto
I was able to demo almost every significant DAM service while trying to choose what platform to adopt for the company and Canto won the race by far. They are better than other DAM services and their reps are always responsive and ready to help in any way they can, which is huge when you are moving an entire company to the platform. The Canto team has also been able to take our feedback and work on larger projects to make the platform better for us and other users by adding features that no other DAM is utilizing
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Widen, an Acquia company
Widen is currently the hub of all our assets and it has been easy to connect it with the CMS and our PIM. It's easy to connect it with other systems and Widen support makes the difference in this area. We also have access to Widen University with current content to train new users and to be updated on Widen's capabilities.
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Usability
Canto
Canto is about as easy to use as it gets. I have personally trained a handful of employees who are unfamiliar with DAM/marketing SaaS technology on how to use the platform for their needs. These trainings only take about half an hour (given they are using a very limited set of Canto's features), and afterward, they are pretty well-equipped to use the platform.
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Widen, an Acquia company
We used to have to respond to any email questions from our library users about how to find assets. With Widen, the system is similar to online shopping, workable with keywords for those who like to search that way, or with filters for those who like to browse.
Read full review
Reliability and Availability
Canto
Canto is usually available, though sometimes goes down for 30 min - 1 hr. Usually resolved quickly
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Widen, an Acquia company
No answers on this topic
Performance
Canto
I've satisfied with the performance
Read full review
Widen, an Acquia company
No answers on this topic
Support Rating
Canto
We had a lot of virtual meetings when we first started using Canto to see the features and training for the upload process. Our onboarding associate was very friendly and supportive as we went through learning the system and its capabilities. She showed us examples, and worked with us through our beginning stages of setup, and answered any questions we had.
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Widen, an Acquia company
Implementation support was fantastic. We were paired with an implementation consultant who met with us weekly, guided us through the many steps, answered questions and helped with problem solving. The only time I have ever looked forward to an 8:30 am meeting! DAM maintenance support is also excellent. If I can't figure out how to get something to work within the DAM or if something strange happens, I can either chat with support immediately or start a ticket through Widen Connect. If the first level of support can't help, I usually hear back from the second tier within hours. They are very responsive. As I've mentioned elsewhere in my review, support in getting some of our integrations set up has been a bit lackluster (speaking of integrations not covered by the standard ones offered by Widen). I feel that Widen should step up to the plate for the things we are asking, because the integrations that we want (building e-mails, for example) are obvious functions that a modern enterprise DAM should perform. Fortunately, we do have engineering support in our company, but it's still be frustrating with Widen.
Read full review
Online Training
Canto
My trainer was relatively junior, didn't really understand the product
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Widen, an Acquia company
No answers on this topic
Implementation Rating
Canto
We didn't have a thorough enough plan for ownership of uploading and tagging and some of our tags were inconsistent which led to some regression in our usage. We tightened up that plan on our end and spoke with support team on Canto's end to establish some best practices and have a much better workflow now.
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Widen, an Acquia company
It was a lot of work! But worth the effort to get our assets cleaned up and organized. Enough time and personnel need to be allotted for any implementation, but we had some advantage in having our assets in a previous DAM with attached metadata in XML, and our users were prepared with knowledge of our existing DAM at that time. Though old habits present their own issues, a company that is starting from scratch with no DAM has to think farther ahead about how it will organize and collect assets. Far more pre-planning with stakeholders would be needed for a company starting an implementation from scratch.
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Alternatives Considered
Canto
Canto is more visible than Dropbox, which we were using before making the switch. We are able to share assets easier and theoretically search assets easier as well, but the open nature of Canto has led to some data integrity issues which we are working through. The tagging functionality wasn't present in Dropbox, so we used folders as our primary means of sorting. That was cumbersome. We like Canto's solution better.
Read full review
Widen, an Acquia company
We have used Google Drive in the past to share assets with partners and customers. There is no way to track the usage of the assets with Google Drive. Not only for usage but security reasons as well. Google Drive is limited on adding tags whereas Widen provides customizable metadata fields for us to control.
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Scalability
Canto
Canto is based on the West coast, so occasionally patches and planned outages happen during East coast working hours
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Widen, an Acquia company
No answers on this topic
Return on Investment
Canto
  • POS: time to find assets has been greatly decreased - faster workflows.
  • POS: colleagues report not being dependent on a single content-savvy person anymore to get suitable content.
  • POS: no need for FTP-server, transfer, google drive share links,... anymore to share large files.
  • NEG: streamlining the process of how to upload content to CANTO led to some delays in the availability of content for the organization (personal resources issue, not databank related).
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Widen, an Acquia company
We would like to see further adoption of the use of the DAM by our creative teams to help them handle WIP files.
  • Whenever we have a new product launch, we are able to have all the assets ready to go but protected as confidential. Once we have the product finalized and publicly announced we can batch rename all the files and release the images within an hour.
  • Previously this took a team of 3 people all day to perform the same function 1 person does in 1 hour.
  • With the DAM accessible by both product and marketing teams, we are all to ensure the latest images are always available for team members.
  • Team members report saving time searching for images.
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ScreenShots

Canto Screenshots

Screenshot of Centralize – Keep team images, video and other files in a central location.Screenshot of Customize – Customize your view and make a new home for your team assets.Screenshot of Organize – Digital assets can be labeled for themes, products, campaigns, templates or anything else.Screenshot of Share – Create visually stunning portals to share your images, videos and other assets.Screenshot of Styleguide - Manage your brand with a private or public digital style guide to easily share your brand colors, logos, typography and more.

Widen Screenshots

Screenshot of Customize your dashboard to provide users with a springboard to popular assets, collections, and portals.Screenshot of Design custom-branded portals to share curated collections of assets and microsites.Screenshot of Track asset performance including downloads, embedded asset views, and shares.Screenshot of Generate custom analytics dashboards and run system reports for all usage data.Screenshot of Search, download, share, and embed any asset type.