Canva vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.1 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
HubSpot Marketing Hub
Score 8.7 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
CanvaHubSpot Marketing Hub
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
CanvaHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
CanvaHubSpot Marketing Hub
Considered Both Products
Canva
Chose Canva
Well, Canva is not as advanced as the Adobe products, but for what I need it to do, it is amazing.
Chose Canva
Before Canva, we utilized Photoshop and other Adobe design software to create our graphic marketing content. Although the ideas and concepts were all there, sometimes putting it all together individually didn't turn out as expected. Canva lays out different elements graphically …
Chose Canva
Visme is a very similar product- so similar, I'm not sure how to differentiate them. They look a little different, they work a little different, but they take about the same amount of effort on about the same learning curve to create about the same quality of results.
Chose Canva
It’s user friendly, simple, and has a ton of vectors and such on it.
Chose Canva
I have only used canva for creative marketing collateral and have not looked into other software.
Chose Canva
There is absolutely no match between the others and Canva when it comes to the purpose we hired Canva for i.e. basic designing tasks within the Marketing function. All the other alternatives we tried were either too expensive or, too complex. Canva hits the sweet spot between …
Chose Canva
For my needs, Canva is a great complement to Photoshop. Canva is faster, easier and simpler, and has great templates. However as I previously mentioned, you can't crop Canva designs. So with this and a few other small limitations in mind, I often create a design in Canva, then …
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
It is an all in one solution that makes it possible to just work with one system for CRM, marketing, sales, etc. Better reports this way and this supports the customer journey. The contact/customer data is at the center of everything so no sales calls, emails, etc. will be sent …
Chose HubSpot Marketing Hub
HubSpot Marketing Hub is preferred because it is all in one, and you are able to view all your marketing data in one place. You can see all the interactions your contacts make with your marketing efforts versus diving into various point solutions and 'guessing.'
Chose HubSpot Marketing Hub
I love the simple workflow on Keap, it's very streamlined and can easily connect different aspects on the marketing. However, HubSpot Marketing Hub has so much more with the ads, social media, campaigns, & SEO. I started off with HubSpot over 10 years ago but tried Keap for a …
Chose HubSpot Marketing Hub
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Chose HubSpot Marketing Hub
Hubspot is better. Mixmax sends a ridiculous # of prospecting emails and does not offer a solidly usable free version. Hubspot does a nice job of integrating directly into your website and/or email signature. That said, I had trouble with Hubspot's scheduling feature when I …
Chose HubSpot Marketing Hub
Personally, I've only ever used HubSpot. However, Salesforce (along with other tools) was being used when I first started in my current role. Having multiple tools to send emails, look after sales demos, host the website, and other things, meant that our time was consumed by …
Chose HubSpot Marketing Hub
The hubspot program outshines all other products in its class strictly by user interface and ease of use.
Top Pros
Top Cons
Features
CanvaHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
8.4
372 Ratings
10% above category average
WYSIWYG email editor00 Ratings9.3335 Ratings
Dynamic content00 Ratings8.2335 Ratings
Ability to test dynamic content00 Ratings7.5311 Ratings
Landing pages00 Ratings8.4365 Ratings
A/B testing00 Ratings6.2288 Ratings
Mobile optimization00 Ratings7.8358 Ratings
Email deliverability reporting00 Ratings8.4366 Ratings
List management00 Ratings9.8367 Ratings
Triggered drip sequences00 Ratings9.7279 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
9.3
363 Ratings
17% above category average
Lead nurturing automation00 Ratings9.0359 Ratings
Lead scoring and grading00 Ratings9.2327 Ratings
Data quality management00 Ratings9.2333 Ratings
Automated sales alerts and tasks00 Ratings9.6302 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
7.4
323 Ratings
1% below category average
Calendaring00 Ratings7.5308 Ratings
Event/webinar marketing00 Ratings7.2254 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
9.2
349 Ratings
20% above category average
Social sharing and campaigns00 Ratings8.7345 Ratings
Social profile integration00 Ratings9.6334 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
9.2
372 Ratings
23% above category average
Dashboards00 Ratings9.2369 Ratings
Standard reports00 Ratings9.2365 Ratings
Custom reports00 Ratings9.1327 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Canva
-
Ratings
HubSpot Marketing Hub
8.9
344 Ratings
17% above category average
API00 Ratings8.8253 Ratings
Role-based workflow & approvals00 Ratings8.8283 Ratings
Customizability00 Ratings8.4306 Ratings
Integration with Salesforce.com00 Ratings9.6229 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.897 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Best Alternatives
CanvaHubSpot Marketing Hub
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
GIMP
GIMP
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Enterprises
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CanvaHubSpot Marketing Hub
Likelihood to Recommend
8.9
(172 ratings)
8.3
(657 ratings)
Likelihood to Renew
8.0
(7 ratings)
9.0
(371 ratings)
Usability
9.2
(12 ratings)
8.7
(109 ratings)
Availability
10.0
(1 ratings)
9.1
(25 ratings)
Performance
10.0
(1 ratings)
8.9
(17 ratings)
Support Rating
6.9
(15 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
10.0
(2 ratings)
7.3
(48 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
10.0
(1 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
CanvaHubSpot Marketing Hub
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
Read full review
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
Read full review
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
Read full review
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
Read full review
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
In-Person Training
Canva
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Online Training
Canva
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
Read full review
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
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HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.