Canva vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Canva
Score 9.2 out of 10
N/A
Canva is a popular, simple online graphic design tool. Users can import images, use templates to design banners and logos, or pay to use Canva's premium stock images/paid templates (elements starting at $1).
$12.95
per month
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
CanvaOptimizely Content Marketing Platform
Editions & Modules
Pro
$12.95
per month
Enterprise
$30.00
Per Month Per User
No answers on this topic
Offerings
Pricing Offerings
CanvaOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
CanvaOptimizely Content Marketing Platform
Considered Both Products
Canva

No answer on this topic

Optimizely Content Marketing Platform
Chose Optimizely Content Marketing Platform
Ultimately I think monday.com with Canva works a bit better for our organization. It is more versatile. I enjoy being able to use forms from outside sources. Canva is very versatile in images and design.
Hootsuite works well for posting to multiple social accounts but recently …
Chose Optimizely Content Marketing Platform
Optimizely Content Marketing Platform allows users to perform A/B testing for their marketing campaigns which isn't available in Hubspot and Sprinklr. This helps to gather valuable data and insights on what works best in their campaigns and what doesn't. Optimizely Content …
Chose Optimizely Content Marketing Platform
NewsCred competes with Contently for content management and syndicated content/freelance writers. The interface for NewsCred is much prettier than Contently and they have a more robust platform for all things content marketing. I haven't delved much further into NewsCred …
Top Pros
Top Cons
Features
CanvaOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Canva
-
Ratings
Optimizely Content Marketing Platform
8.1
23 Ratings
0% above category average
Ideation00 Ratings7.816 Ratings
Approval workflows00 Ratings8.720 Ratings
Content collaboration00 Ratings9.119 Ratings
Content calendar00 Ratings7.719 Ratings
Network for content licensing/production00 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Canva
-
Ratings
Optimizely Content Marketing Platform
7.7
22 Ratings
5% below category average
Content hub00 Ratings8.915 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Embedded CTAs00 Ratings8.512 Ratings
Content distribution00 Ratings8.717 Ratings
Content promotion00 Ratings8.312 Ratings
Content automation00 Ratings8.916 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Canva
-
Ratings
Optimizely Content Marketing Platform
7.9
19 Ratings
1% above category average
Audience profiling and targeting00 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.013 Ratings
Content performance analytics00 Ratings7.117 Ratings
Campaign optimization dashboard00 Ratings8.314 Ratings
Competitive analytics00 Ratings8.88 Ratings
Best Alternatives
CanvaOptimizely Content Marketing Platform
Small Businesses
CorelDRAW Graphics Suite
CorelDRAW Graphics Suite
Score 9.5 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
GIMP
GIMP
Score 9.1 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
GIMP
GIMP
Score 9.1 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CanvaOptimizely Content Marketing Platform
Likelihood to Recommend
8.7
(173 ratings)
8.6
(25 ratings)
Likelihood to Renew
8.0
(7 ratings)
-
(0 ratings)
Usability
9.2
(12 ratings)
8.2
(20 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.9
(15 ratings)
8.0
(1 ratings)
Implementation Rating
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
CanvaOptimizely Content Marketing Platform
Likelihood to Recommend
Canva
I would say that Canva is best suited for beginner and Novice level applications. If you're an experienced designer, there's definitely no point in using Canva as it's developed for designers entering the field. OR, if you want to experience that flexibility while you designing and let the creativity flow, You shouldn't consider Canva as your Choice. If you feel like delivering quick and not spend your time on deciding on 'How to Design', then you should go for Canva.
Read full review
Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
Read full review
Pros
Canva
  • Provides readily accessible approved fonts and colors for our university publications.
  • A great selection of templates to select from.
  • Lots of resources for design, like photos, clip art, backgrounds, and other design elements.
  • The ability to share your design with others at the university.
  • The ability to download your design as a png, pdf, jpg, svg, even MP4 video or gif.
  • Easy to edit and alter the design and not lose what you had by creating clones of previous designs and then make the changes.
Read full review
Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
Read full review
Cons
Canva
  • Some pretty basic fonts are missing from the database, which proves to be annoying when trying to stay on brand
  • Pre-grouping sections of templates can be a hassle to figure out
  • Creating your own template from scratch can have it's hiccups, but that could be my lack of design experience.
Read full review
Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
Read full review
Likelihood to Renew
Canva
The ease of use makes Canva a powerful tool for manipulating images, creating original content, and testing ideas without requiring the involvement of graphic design or more time-intensive image editing software such as Photoshop. While it doesn't have the full functionality of a mature software, such as Photoshop, The speed and simplicity of Canva makes it a necessity in a business of any size
Read full review
Optimizely
No answers on this topic
Usability
Canva
It is super easy to use, but it could be limiting if you're on a small device. It is easier on a bigger device because you can resize graphics and text easier than with your fingers on a small device. I do think it's perfect and easy for non-designers who don't have any training. As long as you have a good eye for visuals, Canva is a wonderful substitute for graphics programs on-the-go.
Read full review
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
Read full review
Reliability and Availability
Canva
I have yet to encounter Canva being offline in at least 6 years of using it regularly. They also announce well in advance if there may be upgrades to the code and the hours during which there may be issues accessing the service.
Read full review
Optimizely
No answers on this topic
Performance
Canva
I haven't ever had issues with a slow-loading site and there haven't been any lag issues within the software. There have been maybe a handful of times over the past six years where I have tried to upload a large image and it will slow down as it loads the last megabyte, but I have yet to have the system time out or require any interference by me
Read full review
Optimizely
No answers on this topic
Support Rating
Canva
Overall, Canva is easy to use, easy to train others to use, allows for creativity with a professional look without enormous associated costs. The mobile apps works almost as easily, but at a minimum allows for easy review and downloading in a pinch. Really, anyone can learn to use Canva quickly and will immediately benefit from the results.
Read full review
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
Read full review
Implementation Rating
Canva
Remember to download the mobile app onto your phone for easy image manipulation on the go. Adding company colors, logos, and typefaces to your company account is an easy process. When images are uploaded, these can also be shared between accounts within a company, as can canvases you've created for easy editing among teams.
Read full review
Optimizely
No answers on this topic
Alternatives Considered
Canva
Canva is faster and easy to use. There aren't complex menus like Adobe products and everything is generally intuitive. Menus are mostly open and visible or relatively small. Small changes to the program add to it's usability rather than detract. I also appreciate that Canva helps the user become more creative through use. By giving you editable examples through templates you can choose to re-design something ir create something from scratch w/ a similar concept or feel. Canva often gives me ideas that I can implement into my design or into the entire project even. I also like how Canva is intuitive in it's approach. The program gives you suggestions when it comes to graphics, etc. without getting in your way if you know what you already want
Read full review
Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
Read full review
Scalability
Canva
Very easy to add accounts and share content between them. Collaboration is also easy to manage and can be done on a project-by-project basis. The cloud-based software means it is incredibly fast to add a coworker and have them editing images within minutes. A live internet connection is required to access Canva so this is something to consider if expecting to use the software while on journeys without access to wifi etc
Read full review
Optimizely
No answers on this topic
Return on Investment
Canva
  • As far as ROI is concerned, Canva has proven itself time and time again as having a positive impact for business.
  • Just yesterday, I had to prepare an hour-long presentation on the fly; the great reviews of the presentation and the materials (all made in Canva) only served to advertise for Canva and it proves that Canva is a smart investment.
  • I don't think in the time that I have been a Canva pro user that I can say that my ROI has been negatively impacted. Highest recommendation. The software more the casually pays for itself time and time again.
Read full review
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
Read full review
ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.