What users are saying about

Capillary vs Emarsys

Capillary

This review does not include a rating.

Emarsys

11 Ratings

Capillary

This review does not include a rating.

Emarsys

11 Ratings
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Score 5.6 out of 101

Based on 11 reviews and ratings

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Likelihood to Recommend

Capillary

No answers on this topic

Emarsys

Our experience was on selling large items in small quantities, e-mail automation worked pretty well converting leads in to sales. Also it works pretty well with fallowing up on customer surveys. In the selection process, we were curious about the Magento e-commerce integration and usability of Emarsys interface. Then we held meetings both with Business and technical departments, that played a big role making our desicion

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Feature Rating Comparison

Email & Online Marketing

Capillary
—
Emarsys
6.4
Ability to test dynamic content
Capillary
—
Emarsys
7.0
Landing pages
Capillary
—
Emarsys
7.0
A/B testing
Capillary
—
Emarsys
6.0
Mobile optimization
Capillary
—
Emarsys
5.0
Email deliverability
Capillary
—
Emarsys
7.0
List management
Capillary
—
Emarsys
7.0
Triggered drip sequences
Capillary
—
Emarsys
6.0

Lead Management

Capillary
—
Emarsys
6.0
Lead nurturing
Capillary
—
Emarsys
6.0
Lead scoring and grading
Capillary
—
Emarsys
6.0

Reporting & Analytics

Capillary
—
Emarsys
5.3
Dashboards
Capillary
—
Emarsys
7.0
Standard reports
Capillary
—
Emarsys
6.0
Custom reports
Capillary
—
Emarsys
3.0

Platform & Infrastructure

Capillary
—
Emarsys
2.3
API
Capillary
—
Emarsys
5.0
Role-based workflow & approvals
Capillary
—
Emarsys
1.0
Customizability
Capillary
—
Emarsys
1.0

Pros

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  • Mail automation
  • Easy integration with most of the systems
  • Great account management
  • Easy to use

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Cons

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  • The on-boarding process is not straightforward
  • It's not cheap

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Likelihood to Renew

No score
No answers yet
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Emarsys9.9
Based on 2 answers
We have no intention of changing Emarsys

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Alternatives Considered

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We have two branches, one in New York and one in Turkey. At first we were searching for a company which can provide service in both countries but there was no company had branches in both locations. Emarsys pointed their USA references working with European accounts and they convinced us. Emarsys automation was meeting the requirements and account managers were super helpful

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Return on Investment

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  • It has helped us to create email campaigns in an easier and quicker way.
  • It has added flexibility to our daily operations.
  • It is not a cheap tool.
  • To use in full capability, dev work is required.

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Pricing Details

Capillary

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
—
Additional Pricing Details
—

Emarsys

General
Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details
—