S&P Capital IQ vs. Nielsen Marketing Mix Modeling

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
S&P Capital IQ
Score 7.9 out of 10
N/A
Capital IQ is a market intelligence software solution offered by S&P Global Market Intelligence, which is the result of McGraw Hill Financial's acquisition of SNL Financial.N/A
Nielsen Marketing Mix Modeling
Score 1.0 out of 10
N/A
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.N/A
Pricing
S&P Capital IQNielsen Marketing Mix Modeling
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
S&P Capital IQNielsen Marketing Mix Modeling
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
S&P Capital IQNielsen Marketing Mix Modeling
Top Pros

No answers on this topic

Top Cons
Best Alternatives
S&P Capital IQNielsen Marketing Mix Modeling
Small Businesses

No answers on this topic

Firebase
Firebase
Score 8.4 out of 10
Medium-sized Companies

No answers on this topic

Firebase
Firebase
Score 8.4 out of 10
Enterprises
Factiva
Factiva
Score 6.8 out of 10
AppsFlyer
AppsFlyer
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
S&P Capital IQNielsen Marketing Mix Modeling
Likelihood to Recommend
9.0
(7 ratings)
1.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
S&P Capital IQNielsen Marketing Mix Modeling
Likelihood to Recommend
S&P Global Inc.
Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.
Read full review
Nielsen
Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
Read full review
Pros
S&P Global Inc.
  • Plugins that change and analyze analysis improve it.
  • Capital IQ is user-driven, unlike other market participants, which helps streamline the dashboard and acquire accurate data.
  • Any report or analysis delivers the most in fewest words. In this data-driven world.
Read full review
Nielsen
  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
Read full review
Cons
S&P Global Inc.
  • S&P Capital IQ's add-in slows down my Excel when I incorporate formulas into it.
  • S&P Capital IQ's algorithms don't necessarily look in the footnotes of company filings, which can make for a less robust analysis of financials and multiples than desired.
  • The user interface is not very user-friendly and thus makes maximizing the software's features difficult. It could be more intuitive to use and not so busy (e.g. not so many small icons on one web page). The S&P Capital IQ support team, however, is always available and very helpful.
Read full review
Nielsen
  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
Read full review
Likelihood to Renew
S&P Global Inc.
[It's the] best ever.
Read full review
Nielsen
No answers on this topic
Alternatives Considered
S&P Global Inc.
We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.
Read full review
Nielsen
VisualIQ is 1 of 2 partners only that have access to FB impressions.
Read full review
Return on Investment
S&P Global Inc.
  • We were a boutique investment bank, so it helped multiple people doing their job at the same time instead of waiting for a turn on the Bloomberg terminal.
  • Brought more interactive reports in PDF format to the table.
  • Saved some money, if I have to go basic.
Read full review
Nielsen
  • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
Read full review
ScreenShots