S&P Capital IQ vs. Nielsen Marketing Mix Modeling
S&P Capital IQ vs. Nielsen Marketing Mix Modeling
Product | Rating | Most Used By | Product Summary | Starting Price |
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S&P Capital IQ | N/A | Capital IQ is a market intelligence software solution offered by S&P Global Market Intelligence, which is the result of McGraw Hill Financial's acquisition of SNL Financial. | N/A | |
Nielsen Marketing Mix Modeling | N/A | Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite. | N/A |
S&P Capital IQ | Nielsen Marketing Mix Modeling | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
S&P Capital IQ | Nielsen Marketing Mix Modeling | |
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Top Pros | No answers on this topic | |
Top Cons |
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S&P Capital IQ | Nielsen Marketing Mix Modeling | |
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Small Businesses | No answers on this topic | Firebase Score 8.4 out of 10 |
Medium-sized Companies | No answers on this topic | Firebase Score 8.4 out of 10 |
Enterprises | Factiva Score 6.8 out of 10 | AppsFlyer Score 8.0 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
S&P Capital IQ | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | 9.0 (7 ratings) | 1.0 (1 ratings) |
Likelihood to Renew | 10.0 (1 ratings) | - (0 ratings) |
S&P Capital IQ | Nielsen Marketing Mix Modeling | |
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Likelihood to Recommend | S&P Global Inc. | Nielsen |
Pros | S&P Global Inc. | Nielsen |
Cons | S&P Global Inc. | Nielsen |
Likelihood to Renew | S&P Global Inc. | Nielsen No answers on this topic |
Alternatives Considered | S&P Global Inc. | Nielsen |
Return on Investment | S&P Global Inc. | Nielsen |
ScreenShots |