Captora (discontinued) vs. Convertro (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Captora (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.N/A
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Pricing
Captora (discontinued)Convertro (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Captora (discontinued)Convertro (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Captora (discontinued)Convertro (discontinued)
Top Pros

No answers on this topic

Top Cons
Best Alternatives
Captora (discontinued)Convertro (discontinued)
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TapClicks
TapClicks
Score 9.3 out of 10
Enterprises
Talkwalker
Talkwalker
Score 8.6 out of 10
Alteryx
Alteryx
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Captora (discontinued)Convertro (discontinued)
Likelihood to Recommend
9.0
(2 ratings)
1.0
(1 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Captora (discontinued)Convertro (discontinued)
Likelihood to Recommend
Captora
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
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Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
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Pros
Captora
  • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
  • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
  • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
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Discontinued Products
  • Respond to emails
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Cons
Captora
  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
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Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
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Likelihood to Renew
Captora
The ROI has been proven out with Salesforce reporting.
Read full review
Discontinued Products
No answers on this topic
Alternatives Considered
Captora
We have not seen anything that compares to Captora from an apples to apples perspective
Read full review
Discontinued Products
Visual IQ - much simpler and effective setup.
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Return on Investment
Captora
  • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
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Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
Read full review
ScreenShots