Captora (discontinued) vs. Meltwater Media Intelligence Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Captora (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.N/A
Meltwater Media Intelligence Platform
Score 7.4 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
Pricing
Captora (discontinued)Meltwater Media Intelligence Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Captora (discontinued)Meltwater Media Intelligence Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Captora (discontinued)Meltwater Media Intelligence Platform
Top Pros
Top Cons
Best Alternatives
Captora (discontinued)Meltwater Media Intelligence Platform
Small Businesses
TapClicks
TapClicks
Score 9.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.9 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
Enterprises
Sprinklr Modern Research
Sprinklr Modern Research
Score 8.8 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Captora (discontinued)Meltwater Media Intelligence Platform
Likelihood to Recommend
9.0
(2 ratings)
7.5
(70 ratings)
Likelihood to Renew
8.0
(1 ratings)
8.0
(9 ratings)
Usability
-
(0 ratings)
2.2
(3 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Support Rating
-
(0 ratings)
7.9
(35 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
6.1
(4 ratings)
Vendor post-sale
-
(0 ratings)
1.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Captora (discontinued)Meltwater Media Intelligence Platform
Likelihood to Recommend
Captora
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Read full review
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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Pros
Captora
  • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
  • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
  • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
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Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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Cons
Captora
  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
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Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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Likelihood to Renew
Captora
The ROI has been proven out with Salesforce reporting.
Read full review
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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Usability
Captora
No answers on this topic
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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Support Rating
Captora
No answers on this topic
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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In-Person Training
Captora
No answers on this topic
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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Online Training
Captora
No answers on this topic
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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Implementation Rating
Captora
No answers on this topic
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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Alternatives Considered
Captora
We have not seen anything that compares to Captora from an apples to apples perspective
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Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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Return on Investment
Captora
  • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
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Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
Read full review
ScreenShots