Captora (discontinued) vs Modus

Likelihood to Recommend

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

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Nick Ezzo

VP of Marketing / Demand Generation

Host Analytics IncInformation Services, 201-500 employees

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ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Pros

Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

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Verified User

Vice-President in Marketing

Computer Software Company, 51-200 employees

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Allows us to include video collateral in our portfolio
Allows visibility into an activity that the recipient performs once collateral is sent to them
Provides analytics around most and least used pieces of collateral
Allows our marketing team to generate and upload new collateral on demand

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Cons

Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

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Nick Ezzo

VP of Marketing / Demand Generation

Host Analytics IncInformation Services, 201-500 employees

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I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Likelihood to Renew

Captora (discontinued) 8.0

Based on 1 answer

The ROI has been proven out with Salesforce reporting.

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Nick Ezzo

VP of Marketing / Demand Generation

Host Analytics IncInformation Services, 201-500 employees

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Modus 9.0

Based on 1 answer

App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Usability

No score

No answers yet

No answers on this topic

Modus 10.0

Based on 1 answer

Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Support Rating

No score

No answers yet

No answers on this topic

Modus 9.0

Based on 1 answer

The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

Modus 10.0

Based on 1 answer

No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.

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Stan Pflueger

Director of Sales Operations

Avella Specialty PharmacyPharmaceuticals, 501-1000 employees

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Alternatives Considered

We have not seen anything that compares to Captora from an apples to apples perspective

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Verified User

Vice-President in Marketing

Computer Software Company, 51-200 employees

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We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Return on Investment

The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

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Verified User

Vice-President in Marketing

Computer Software Company, 51-200 employees

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I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.

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Verified User

Employee in Marketing

Transportation/Trucking/Railroad Company, 1001-5000 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Captora (discontinued) vs Modus