Captora (discontinued) vs. Modus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Captora (discontinued)
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Captora in Mountain View, California, offers their eponymous lead acceleration and inbound marketing tool to optimize organic and paid search.N/A
Modus
Score 9.0 out of 10
N/A
Modus (formerly App Data Room) is designed to drive sales success, by helping customers create and distribute content for the most critical moments of their sales process. The vendor boasts more than 120,000 sales and marketing professionals are using Modus to conduct 250,000 Critical Customer Conversations every day.N/A
Pricing
Captora (discontinued)Modus
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Captora (discontinued)Modus
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe off-the-shelf version starts at $45 per user per month. Whitelabel, integrations, enterprise pricing and authentication packages available on request.
More Pricing Information
Best Alternatives
Captora (discontinued)Modus
Small Businesses
TapClicks
TapClicks
Score 9.9 out of 10
GetAccept
GetAccept
Score 8.7 out of 10
Medium-sized Companies
TapClicks
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Score 9.9 out of 10
Paperflite
Paperflite
Score 9.9 out of 10
Enterprises
Sprinklr Modern Research
Sprinklr Modern Research
Score 8.8 out of 10
Bloomfire
Bloomfire
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Captora (discontinued)Modus
Likelihood to Recommend
9.0
(2 ratings)
9.5
(2 ratings)
Likelihood to Renew
8.0
(1 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
Captora (discontinued)Modus
Likelihood to Recommend
Captora
If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
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Modus
ADR is a great interactive tool for B2B businesses that sales deals one-on-one with the customer. I don't think it would be well suited for B2C businesses because of the need and cost for individual licenses per user. I would highly recommend this tool to B2B companies that practice traditional sales with a technological edge.
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Pros
Captora
  • Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
  • Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
  • Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.
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Modus
  • Allows us to include video collateral in our portfolio
  • Allows visibility into an activity that the recipient performs once collateral is sent to them
  • Provides analytics around most and least used pieces of collateral
  • Allows our marketing team to generate and upload new collateral on demand
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Cons
Captora
  • Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
  • Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.
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Modus
  • I wish the App UI was the same across all platforms. The app looks different on Windows than iOS.
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Likelihood to Renew
Captora
The ROI has been proven out with Salesforce reporting.
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Modus
App Data Room has been instrumental in allowing our sale representatives to present up-to-date and innovative marketing collateral to potential customers. A second value add is that our Marketing Department is able to create and upload the most current material to the app so that our sales representatives have access to the most up-to-date information to present to our customers.
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Usability
Captora
No answers on this topic
Modus
Overall, the App Data Room product is easy to use. Our Marketing Department is able to quickly upload updated and new material once they create the documents. Users are able to quickly find material filed by subject matter. Once the appropriate material is located, it can be presented on their iPad and emailed to prospective customers who indicate interest in the products.
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Support Rating
Captora
No answers on this topic
Modus
The few support requests that we have submitted have been resolved within 2 business days. The App Data Room staff has also been responsive to suggestions from our staff to upgrade the product - specifically in the area of analytics.
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Implementation Rating
Captora
No answers on this topic
Modus
No, key insights. Implementation was easy. The App Data Room staff hosted initial training sessions for our support personnel, and then these support persons conducted training and support sessions for our users.
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Alternatives Considered
Captora
We have not seen anything that compares to Captora from an apples to apples perspective
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Modus
We've used custom developed tools in the past but the upfront cost is very high and the solution we had was very costly to update. We did not have a CMS previously so real-time updates were unheard of. App Data Room has all of the features we previously had plus so much more.
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Return on Investment
Captora
  • The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.
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Modus
  • I don't have any hard numbers. But all I get are good reviews and compliments from our sales team and customers who interact with ADR.
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ScreenShots

Modus Screenshots

Screenshot of Always Up-To-DateScreenshot of Content ManagementScreenshot of In-Depth AnalyticsScreenshot of Instant Follow-UpsScreenshot of Works Online and Offline