Likelihood to Recommend If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.
Read full review ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review Pros Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM. Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to. Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire. Read full review Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies. Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app. Read full review Cons Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas. Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages. Read full review For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options. Clearer instructions on how to set targeted search parameters for inbound information would be beneficial. Read full review Likelihood to Renew The ROI has been proven out with Salesforce reporting.
Read full review With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review Usability ZoomInfo is my go to service. This connected with
Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review Support Rating I would give it a higher rating but they keep changing our account managers.
Read full review Alternatives Considered We have not seen anything that compares to Captora from an apples to apples perspective
Read full review The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review Return on Investment The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run. Read full review Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist. Negative - In my experience, information provided for 0-5 employee companies inaccurate Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met. Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information. Read full review ScreenShots