Cascade CMS vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cascade CMS
Score 8.4 out of 10
N/A
Cascade CMS (formerly Cascade Server) by Hannon Hill is a content management system, with built-in tools to help users eliminate stale content, increase digital outreach, and promote end-user adoption and accountability. Cascade CMS is designed for decentralized web teams in most major industries, including higher education, government, healthcare, and technology. Included is Clive, an engagement and real-time personalization tool for collecting information and using it to craft personalized…N/A
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.N/A
Pricing
Cascade CMSOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cascade CMSOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
Cascade CMSOptimizely Content Management System
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Cascade CMSOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Cascade CMS
8.0
19 Ratings
0% below category average
Optimizely Content Management System
8.5
122 Ratings
6% above category average
Role-based user permissions8.019 Ratings8.5122 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cascade CMS
7.1
13 Ratings
8% below category average
Optimizely Content Management System
8.1
120 Ratings
5% above category average
API7.012 Ratings7.9115 Ratings
Internationalization / multi-language7.37 Ratings8.289 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Cascade CMS
7.1
19 Ratings
7% below category average
Optimizely Content Management System
7.6
138 Ratings
0% below category average
WYSIWYG editor6.119 Ratings7.7128 Ratings
Code quality / cleanliness6.018 Ratings7.8117 Ratings
Admin section8.019 Ratings7.9126 Ratings
Page templates9.017 Ratings8.0126 Ratings
Library of website themes5.52 Ratings6.664 Ratings
Mobile optimization / responsive design7.015 Ratings7.9121 Ratings
Publishing workflow9.019 Ratings8.1125 Ratings
Form generator6.47 Ratings6.990 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Cascade CMS
6.9
18 Ratings
6% below category average
Optimizely Content Management System
7.6
129 Ratings
4% above category average
Content taxonomy8.013 Ratings8.1119 Ratings
SEO support7.014 Ratings7.6120 Ratings
Bulk management9.014 Ratings7.099 Ratings
Availability / breadth of extensions6.011 Ratings7.8103 Ratings
Community / comment management4.85 Ratings7.883 Ratings
Best Alternatives
Cascade CMSOptimizely Content Management System
Small Businesses
Divi
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Score 9.8 out of 10
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Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Cascade CMSOptimizely Content Management System
Likelihood to Recommend
9.9
(44 ratings)
8.7
(163 ratings)
Likelihood to Renew
9.1
(26 ratings)
9.5
(30 ratings)
Usability
9.1
(4 ratings)
8.0
(30 ratings)
Availability
6.7
(4 ratings)
9.2
(4 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(5 ratings)
10.0
(6 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
5.0
(1 ratings)
10.0
(4 ratings)
Implementation Rating
9.1
(4 ratings)
6.4
(2 ratings)
Configurability
9.0
(1 ratings)
-
(0 ratings)
Ease of integration
6.0
(1 ratings)
-
(0 ratings)
Product Scalability
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Cascade CMSOptimizely Content Management System
Likelihood to Recommend
Hannon Hill
Cascade Server is well suited with it's WYSIWYG editor being better than most editors that I have used in other systems. In context, editing makes adding content easy compared to the last CMS I used where you had to wing it and view the page outside of the CMS to see if it was correct. The ability mix HTML, CSS, and the Script of your choice anywhere and with ease.
The scenarios were Cascade Server is less appropriate would be in the use of compilers or programs like Visual studio. You need to go out of Cascade Server and go to other environments to perform tasks and then copy the result to Cascade Server. You can write directly in Cascade Server, but it's easier to do in and editor that is specific to a function.
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Optimizely
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market
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Pros
Hannon Hill
  • Cascade CMS makes no assumptions about your content. Templates control how the content gets displayed.
  • Workflows are intuitive and allow for one or more people to review content before it is published.
  • The published site is static (no database connection) which allows for faster page loads and reduced risk of attack.
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Optimizely
  • A centralized UI to maintain multiple websites using a common entry point.
  • Page types and blocks that can be highly customized using .NET code, but at the same time allows checks and validations when being created by Marketing/Content Users.
  • A very good set of extra libraries/add-ons that allows to expand website functionality in a very short period of time (Content APIs, Personalization, A/B Testing, Social)
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Cons
Hannon Hill
  • Cascade CMS is not an out-of-the-box pre-built system that you can install, turn on and expect to be serving sites and pages on day one. It's not a blogging system like WordPress, or a drag-and-drop system like SquareSpace (both of which I've used for their own purposes). You need to have someone tasked with management and system administration – and if you implement the on-premise self-hosted version, you ought to have several people. We have the university's IT shop handling infrastructure (server hardware, containers, clustering, operating systems, load-balancing, DNS, database servers, NAS/SAN drives), our Web & Design team managing Cascade CMS (system settings, sites, templates, permissions) and managers coordinating each respective academic unit (A&S, business, education, law, marine science).
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Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Hannon Hill
Changing systems would require too much effort. Our institution is using Cascade Server, WordPress and Drupal but we only serve 2200 students so we have 1 too many content management systems. Reflecting on current technical resources we would like to drop down to 2. This effort hasn't moved forward because of the extensive work required to migrate content and train users in a new system.
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Hannon Hill
Cascade CMS is completely usable on mobile devices, we can train our content editors in a single 2-hour session, and we support 1,000 users with a very small team.
There is a level of complexity for the system administrators, site managers and web programmers who implement templates and content types. But the complexity is neither arbitrary nor inconsistent – and once learned provides a powerful environment within which we can develop robust sites that are beautiful and powerful, yet easy for our content editors to manage.
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Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Hannon Hill
Amazing customer service and VERY customizable.
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Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Performance
Hannon Hill
Does a great job.
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Optimizely
No answers on this topic
Support Rating
Hannon Hill
They have always regarded any question or problem we encountered as very important. We have never felt that they ignore or downplay any issue and not once has anything been left unresolved. They also hold an annual conference where users are invited to attend and share their experiences and wisdom with the entire Cascade community. And with the care and support the provide, we all feel a part of that community.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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In-Person Training
Hannon Hill
Training was helpful.
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Optimizely
No answers on this topic
Online Training
Hannon Hill
Still needed that physical help
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Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Hannon Hill
The key to any CMS implementation is PLAN, PLAN, PLAN. Proper planning with Cascade can increase your satisfaction exponentially once the site migration/creation is complete. When all is said and done, your implementation can make your site run like a Yugo or Maserati. Be smart and deliberate in your decisions. Drive the Maserati. It is already paid for.
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Optimizely
I was not fully involved.
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Alternatives Considered
Hannon Hill
We selected Cascade server seven years ago, and the CMS environment at the time was clearly different than it is today. We decided to go with a vendor solution rather than a free solution because the long term cost in hosting a free solution is not, in fact, free; we've found Cascade to have been an excellent choice for us.
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Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Scalability
Hannon Hill
I used it only a few times.
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Optimizely
No answers on this topic
Return on Investment
Hannon Hill
  • Initially, ROI was positive - because we completely redesigned the website when we implemented Cascade.
  • Over time, the inability to keep up with the latest interactive tools has reduced visitors time on site.
  • Also over time, the difficulty of use has led to less buy-in by backend users, leading to outdated pages, little timely information, and lower visitors.
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Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of Templates