Likelihood to Recommend Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Read full review Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Read full review Pros I like that Celtra is under a high-quality price and minimum requirement. It is highly effective and easy to understand; it has competitive performance and a very intuitive interface. The campaigns are phenomenal, and the marketing management is excellent. We have access to excellent analytics and data, and we get to see if our campaigns are failing or not. As for formats, I can pretty much create whatever I want. Read full review You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Read full review Cons It is a very click-happy environment, which means there is room for human error The color scheme can make it easy to loose your place There is no bulk editing option so task completion can be lengthy Read full review I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Read full review Likelihood to Renew Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review Usability Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Read full review Support Rating I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Read full review Alternatives Considered Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
Read full review Criteo Dynamic Retargeting brings different value and possibilities compared to the others. It is a great addition to
Google Ads , if you are not doing well with Display Campaigns and/or if you cannot use Dynamic Remarketing on Google cause your products are not "physical". Compared to other Retargeting solutions, its CPC based model and Post click attribution make all the difference. Finally, the account support is great plus it will help you in all aspects or difficulties.
Read full review Return on Investment Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there. Positive - no need for outsourcing to other creative agencies so we save more costs Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor Read full review More Impressions/Exposure - We wanted additional branding, and Criteo provided plenty of exposure to a relevant audience for us. Benchmark for CPA - We tested several different retargeting providers, and Criteo provided a benchmark amount we should pay per CPA, when compared to other providers. Read full review ScreenShots