What users are saying about
4 Ratings
4 Ratings
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Score 9.9 out of 100
2 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Criteo Retail Media
Data Transfer
Celtra
10.0
Criteo Retail Media
DSP integration
Celtra
10.0
Criteo Retail Media

Ad Campaigns

Celtra
9.3
Criteo Retail Media
Ad campaign creation
Celtra
9.9
Criteo Retail Media
Ad deployment
Celtra
9.0
Criteo Retail Media
Display advertising
Celtra
9.9
Criteo Retail Media
Ad display and retargeting segmentation
Celtra
8.9
Criteo Retail Media
Sequence targeting
Celtra
8.9
Criteo Retail Media

Ad Reporting & Analytics

Celtra
9.8
Criteo Retail Media
Ad dashboards
Celtra
10.0
Criteo Retail Media
Ad performance reports
Celtra
10.0
Criteo Retail Media
Ad conversion tracking
Celtra
10.0
Criteo Retail Media
Ad attribution reporting
Celtra
10.0
Criteo Retail Media
Cross-channel ad management
Celtra
10.0
Criteo Retail Media
Ad forecasting and optimization
Celtra
9.0
Criteo Retail Media

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

Usability

Celtra

No score
No answers yet
No answers on this topic

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

Support Rating

Celtra

No score
No answers yet
No answers on this topic

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Celtra
9.9
Criteo Retail Media
6.4

Usability

Celtra
Criteo Retail Media
9.1

Support Rating

Celtra
Criteo Retail Media
6.4

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