What users are saying about
4 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 10 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6.7 out of 100

Feature Set Ratings

    Ad Network Integration

    10.0

    Celtra

    100%

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 2/2 features

    Data Transfer

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    DSP integration

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    9.4

    Celtra

    94%

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 5/5 features

    Ad campaign creation

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad deployment

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Display advertising

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Sequence targeting

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    9.8

    Celtra

    98%

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    Celtra ranks higher in 6/6 features

    Ad dashboards

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad performance reports

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    10.0
    100%
    2 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Celtra is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    Celtra

    100%
    2 Ratings
    6.4

    Criteo Retail Media

    64%
    1 Rating

    Usability

    Celtra

    N/A
    0 Ratings
    9.1

    Criteo Retail Media

    91%
    1 Rating

    Support Rating

    Celtra

    N/A
    0 Ratings
    6.4

    Criteo Retail Media

    64%
    1 Rating

    Likelihood to Recommend

    Celtra

    Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
    Matthew Stein | TrustRadius Reviewer

    Criteo Retail Media

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Anonymous | TrustRadius Reviewer

    Pros

    Celtra

    • I like that Celtra is under a high-quality price and minimum requirement.
    • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
    • The campaigns are phenomenal, and the marketing management is excellent.
    • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
    • As for formats, I can pretty much create whatever I want.
    David Chamberlain | TrustRadius Reviewer

    Criteo Retail Media

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Anonymous | TrustRadius Reviewer

    Cons

    Celtra

    • It is a very click-happy environment, which means there is room for human error
    • The color scheme can make it easy to loose your place
    • There is no bulk editing option so task completion can be lengthy
    Matthew Stein | TrustRadius Reviewer

    Criteo Retail Media

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Celtra

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Criteo Retail Media

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Usability

    Celtra

    No score
    No answers yet
    No answers on this topic

    Criteo Retail Media

    Criteo Retail Media 9.1
    Based on 1 answer
    Intuitive and easy to use.
    Anonymous | TrustRadius Reviewer

    Support Rating

    Celtra

    No score
    No answers yet
    No answers on this topic

    Criteo Retail Media

    Criteo Retail Media 6.4
    Based on 1 answer
    Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
    Anonymous | TrustRadius Reviewer

    Alternatives Considered

    Celtra

    Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
    David Chamberlain | TrustRadius Reviewer

    Criteo Retail Media

    Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
    Anonymous | TrustRadius Reviewer

    Return on Investment

    Celtra

    • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
    • Positive - no need for outsourcing to other creative agencies so we save more costs
    • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
    Matthew Stein | TrustRadius Reviewer

    Criteo Retail Media

    • Increased net revenue
    • Increased profit
    • CTR is unchanged (but this can be improved with better opportunities for targeting)
    Anonymous | TrustRadius Reviewer

    Screenshots

    Add comparison