4 Ratings
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Score 9.9 out of 100
28 Ratings
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Score 6.7 out of 100

Likelihood to Recommend

Celtra

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.
Matthew Stein | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
Data Transfer
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
DSP integration
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.2

Ad Campaigns

Celtra
9.3
Kenshoo (formerly Kenshoo Infinity Suite)
6.6
Ad campaign creation
Celtra
9.9
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad deployment
Celtra
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.3
Display advertising
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad display and retargeting segmentation
Celtra
8.9
Kenshoo (formerly Kenshoo Infinity Suite)
6.3
Sequence targeting
Celtra
8.9
Kenshoo (formerly Kenshoo Infinity Suite)
7.0

Ad Reporting & Analytics

Celtra
9.8
Kenshoo (formerly Kenshoo Infinity Suite)
6.6
Ad dashboards
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.6
Ad performance reports
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad conversion tracking
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.6
Ad attribution reporting
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.6
Cross-channel ad management
Celtra
10.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.3
Ad forecasting and optimization
Celtra
9.0
Kenshoo (formerly Kenshoo Infinity Suite)
6.6

Pros

Celtra

  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
David Chamberlain | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth | TrustRadius Reviewer

Cons

Celtra

  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
Matthew Stein | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
  • Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
  • Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Celtra

No score
No answers yet
No answers on this topic

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 7.8
Based on 3 answers
We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients
Jonathan Warner | TrustRadius Reviewer

Usability

Celtra

No score
No answers yet
No answers on this topic

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 8.0
Based on 1 answer
Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo
Anonymous | TrustRadius Reviewer

Support Rating

Celtra

No score
No answers yet
No answers on this topic

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo (formerly Kenshoo Infinity Suite) 8.0
Based on 1 answer
Good dedicated reps who are knowledgeable about the product and offer advise specific to a client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Celtra

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.
David Chamberlain | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

We selected Kenshoo in 2017 due to its market presence and its notoriety. We learned about Kenshoo's integrations with internal data warehouses, and the bid management aspects were touted as first class. In practice, our unique marketing needs did not align with the limitations of Kenshoo's software. But, we kept Kenshoo due to our integrations and reporting.
Anonymous | TrustRadius Reviewer

Return on Investment

Celtra

  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
Matthew Stein | TrustRadius Reviewer

Kenshoo (formerly Kenshoo Infinity Suite)

  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
Anonymous | TrustRadius Reviewer

Pricing Details

Celtra

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Celtra Editions & Modules

Additional Pricing Details

Kenshoo (formerly Kenshoo Infinity Suite)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Kenshoo (formerly Kenshoo Infinity Suite) Editions & Modules

Edition
Kenshoo$10,0001
  1. Starting Price
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Celtra
9.9
Kenshoo (formerly Kenshoo Infinity Suite)
7.3

Likelihood to Renew

Celtra
Kenshoo (formerly Kenshoo Infinity Suite)
7.8

Usability

Celtra
Kenshoo (formerly Kenshoo Infinity Suite)
8.0

Reliability and Availability

Celtra
Kenshoo (formerly Kenshoo Infinity Suite)
3.6

Support Rating

Celtra
Kenshoo (formerly Kenshoo Infinity Suite)
8.0

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